Monthly Archives: March 2018

Be True To Your Base Position

March 13, 2018
Royale Restaurant Raleigh

Does your brand have a base position? No matter what industry, whatever the size of the company…you must have a clearly understood base position. When we work with radio stations, we often refer to the foundation of our Image PyramidSM—the base music or talk position. For the other components of the pyramid (personality, specialty programming, … Continue reading Be True To Your Base Position »

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