Last week, the east coast got battered with its FOURTH winter storm in three weeks. Raleigh had some wintry weather too (yeah, yeah, I know, cry you New Englanders a river). When this happens, many of us have the luxury of taking our laptops home and avoiding a harrowing and potentially hazardous commute. If you’re … Continue reading The Power Of Radio In Tough Times
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“Digital photography killed Kodak’s business.” “Netflix put Blockbuster out of business.” “Amazon put Toys “R” Us out of business.” When an iconic brand goes under, the blame game always commences. The truth is, Amazon didn’t put Toys “R” Us out of business. Neither did Target or Wal-Mart. Toys “R” Us put Toys “R” Us out … Continue reading Why Toys “R” Us Is Closing
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Does your brand have a base position? No matter what industry, whatever the size of the company…you must have a clearly understood base position. When we work with radio stations, we often refer to the foundation of our Image PyramidSM—the base music or talk position. For the other components of the pyramid (personality, specialty programming, … Continue reading Be True To Your Base Position
Read more »Where do you go when it’s time to brainstorm and talk shop? Recently, the Coleman Insights brain trust found itself where it often does on a random Friday afternoon. Chili’s. Just before the server took our orders, I noticed our dining musical accompaniment featured the ambient beats of “Jive Talkin’”, which had seamlessly faded into … Continue reading Reducing Friction On Your Radio Station – Part 2
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