On May 4, 2015, American Express announced the launch of a “coalition loyalty” rewards program called Plenti. A coalition loyalty program offers incentives to customers of two or more businesses in exchange for user data. On April 16, 2018, members received an e-mail notifying them of Plenti’s demise. What went wrong? American Express should be … Continue reading Why The Plenti Loyalty Program Failed
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Is your radio station filling a need? Many brands that identified the needs of their customers and then served those needs are finding great success. Do you remember the term, “Bankers’ Hours”? Not often heard in the lexicon anymore, this referred to a short working day because banks were traditionally open to the public from … Continue reading Identify A Need And Fill It
Read more »On February 23, 2015, ESPN released “The Great Analytics Rankings”. This study ranked all 122 professional sports franchises in Major League Baseball, the National Football League, the National Basketball Association and the National Hockey League. The ranking criteria were “the strength of each franchise’s analytics staff, its buy-in from execs and coaches, its investment in … Continue reading Why Radio Needs To Trust The Process
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Trader Joe’s has a distinct and defined image in a very crowded, competitive grocery space. While most grocery market chains struggle to eke out very small margins, Trader Joe’s profits soar. How do they do it? Let me count the ways. IT’S FUN. A grocery store? Fun? It’s true, it’s hard not to smile in … Continue reading The Branding Genius Of Trader Joe’s
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