Monthly Archives: May 2018

Outside Thinking Video Released From Worldwide Radio Summit

May 31, 2018

RESEARCH TRIANGLE PARK, NC, May 31, 2018 – Coleman Insights has released the video of its keynote presentation delivered at Worldwide Radio Summit in Hollywood earlier this month. In “Outside Thinking: Flip The Script On How You Think About Your Radio Station,” Warren Kurtzman, Sam Milkman and John Boyne explain the tenets of Outside Thinking, … Continue reading Outside Thinking Video Released From Worldwide Radio Summit »

Engaging Content: Everything Old Is New Again

May 29, 2018

Late last year, I wrote about the ads on your radio station fitting its brand. One of the things I touched on is the benefit of having your station’s own hosts and personalities reading your ad copy. At the Worldwide Radio Summit earlier this month, the benefits of host-read copy came up once or twice. … Continue reading Engaging Content: Everything Old Is New Again »

Don’t Change Your Radio Station

May 22, 2018

There are times in the lifespan of a radio station when making changes makes sense. Often, these changes are guided by research. A library music test is a great opportunity to freshen up the sound of the station. A perceptual study may indicate that a shift in music strategy or positioning would be a sound … Continue reading Don’t Change Your Radio Station »

What Radio Stations And Diets Have In Common

May 15, 2018

About a month ago, I started on one of those “two shakes a day” diets. Wait, I’m not supposed to call it a diet. About a month ago, I started on one of the two shakes a day LIFESTYLES. I’m only slightly embarrassed to say I needed something to get me started toward a healthier … Continue reading What Radio Stations And Diets Have In Common »

Three Ways Radio Stations Misunderstand Their Listeners

May 8, 2018

Last Friday, May 4th, Coleman Insights delivered a presentation to the Worldwide Radio Summit in Hollywood called “Outside Thinking: Flip The Script On How You Think About Your Radio Station”. During the session, Coleman Insights President Warren Kurtzman and Executive Vice Presidents/Senior Consultants John Boyne and Sam Milkman explained how radio station programmers can fall … Continue reading Three Ways Radio Stations Misunderstand Their Listeners »

How Will Your Radio Station Use Outside Thinking?

May 1, 2018

Later this week, we’ll be in Hollywood to present “Outside Thinking: Flip The Script On How You Think About Your Radio Station” to the Worldwide Radio Summit. What is Outside Thinking? Let’s face it. Most of us in the radio industry don’t listen like a typical listener—we inadvertently practice Inside Thinking. We believe listeners hang … Continue reading How Will Your Radio Station Use Outside Thinking? »

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