Coleman Insights became the first company to publish ground-breaking studies for the radio industry on the internet when it released its "Alternative Music Clusters: Defining the Boundaries of the Format" study in September of 1997. Since then, thousands of professionals in the broadcasting, music and technology industries have downloaded free, insightful reports from Coleman Insights.
'80s Insights – Summer 2001 (December 2001)
The second installment of Coleman Insights' '80s Insights series provides a complete look at the performance of the '80s format one year after many stations adopted it.
Broadband Revolution 2: The Media World of Speedies (June 2001)
Learn more about the online and offline media habits of "speedies," those with broadband Internet access at home, work or school. A landmark study presented by Coleman Insights and Arbitron at the Streaming Media West convention.
'80s Insights – Fall 2000 (February 2001)
Read Coleman Insights' early performance analysis of the '80s format adopted by dozens of stations in the U.S. Is this a "real" format or a short-term solution for many broadcasters?
Rhythmic Oldies Insights (December 2000)
In the Spring of 2000, 30 of America's 50 largest radio markets had a Rhythmic Oldies outlet. Today, only a handful survive. Take a look back of what Coleman Insights discovered about the format's performance during the height of the format's rise.
Broadband Revolution 1 (September 2000)
Coleman Insights and Arbitron answered the question "Can Radio Survive The Broadband Revolution?" when this ground breaking study was presented at the NAB Radio Show 2000.
CHR Segmentation (June 1998)
While this look at the state of Top 40 music is a bit dated, it provides a great example of the challenges of catering to different music appetites on one station. This study debuted at the Radio & Records Convention '98.
Alternative Music Clusters: Defining the Boundries of the Format (September 1997)
Another study that--while dating back to the early stages of "The Alternative Revolution"--reveals how sophisticated tools like music cluster analysis can shed light on emerging music tastes.
Current Reports
