What Happens When The Spots Come On: The Impact of Commercials on the Radio Audience (September 2006)
This landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors was unveiled in a presentation by Jon Coleman at the NAB Radio Show. It demonstrated radio's outstanding ability to maintain audience levels during commercial breaks.

Since the initial presentation, Coleman Insights has delivered it to thousands of radio, advertising and financial professionals through on-line webinars and in-person presentations. The latest of these was Jon Coleman's keynote address at the Radio Advertising Bureau's RAB2007 conference in February.

Order a free CD containing the presentation
Coleman Insights will mail one CD containing a multi-media presentation of the What Happens When The Spots Come On: The Impact of Commercials on the Radio Audience study to the offices of any radio station or cluster in North America at no charge. Click here to order a copy for your station or cluster.

Get your free copy of the report
Copies of the What Happens When The Spots Come On: The Impact of Commercials on the Radio Audience report are available at no charge.  Click here to get your copy.
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Read the press release
Click here to read the joint press release from Coleman Insights, Arbitron and Media Monitors about this report. 
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Learn more about our efforts to publicize the findings of this important study
Click here to read a press release about Arbitron and Coleman Insights' presentations of the study to leading Wall Street analysts (Requires Adobe Acrobat Reader software)