Do Your Ads Fit Your Brand?

November 14, 2017
Tuesdays with Coleman

As we at Coleman Insights have learned from years of radio research, a station’s brand is vital to its success. Coleman Insights’ Brand Content MatrixSM illustrates our belief that the success of great radio stations is the result of two dimensions. First, the station’s brand strength—its top of mind awareness and perception. Second, its in-the-moment … Continue reading Do Your Ads Fit Your Brand? »

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5 “Stranger Things” You Didn’t Know About Radio

October 27, 2017
Stranger Things

In honor of the release of Stranger Things 2  on Netflix today, here are 5 “stranger things” you didn’t know about radio: Radio saved the Eiffel Tower from destruction. The Parisian government planned to disassemble the tower for scrap metal. To prove it could be used as a strategic utility, designer Alexandre-Gustave Eiffel built an … Continue reading 5 “Stranger Things” You Didn’t Know About Radio »

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Coleman Insights Names Meghan Campbell as Associate Consultant

May 2, 2017

Coleman Insights announced today that Meghan Campbell has joined the media research firm as an associate consultant. The announcement was made by Warren Kurtzman, president at Coleman Insights. “We’re very excited to welcome Meghan to Coleman Insights,” said Kurtzman. “Her years of market research and media industry experience will be a truly valuable asset for … Continue reading Coleman Insights Names Meghan Campbell as Associate Consultant »

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How Can Listener Expectations Help Guide My Music Strategy?

November 18, 2015

Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading How Can Listener Expectations Help Guide My Music Strategy? »

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How Do I Ensure A Cohesive Sound?

November 9, 2015

Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading How Do I Ensure A Cohesive Sound? »

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