Coleman Insights Launches Ascend Brand Lift Study Service

September 13, 2023
Ascend Brand Lift Study

RALEIGH, NC, SEPTEMBER 13, 2023 – Media research firm Coleman Insights announces the debut of its AscendSM Brand Lift Study service, designed to track and prove the effectiveness of radio, podcasting, and streaming audio advertising campaigns. These studies, customized for each client, can measure components including Brand Awareness, Brand Favorability, Purchase Intent, Message Association, and … Continue reading Coleman Insights Launches Ascend Brand Lift Study Service »

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Coleman Insights Launches Pod Predictor, a New Concept Testing Service for the Podcasting Industry

July 12, 2023

RALEIGH, NC, JULY 12, 2023 – Media research firm Coleman Insights announces the debut of Pod Predictor, a new service for podcasters to test concepts pre-launch. Pod Predictor surveys 1,000 18- to 64-year-old podcast listeners in the United States and Canada to determine how appealing a podcast concept is. Podcasters test a show title along … Continue reading Coleman Insights Launches Pod Predictor, a New Concept Testing Service for the Podcasting Industry »

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Coleman Insights Names Scott Musgrave As Senior Vice President/Chief Revenue Officer

September 8, 2022
Scott Musgrave

RESEARCH TRIANGLE PARK, NC, SEPTEMBER 8, 2022 – Media research firm Coleman Insights welcomes Scott Musgrave, most recently Head of U.S. Radio at Luminate (formerly Nielsen Music/MRC Data), as the newest member of its executive team. Musgrave begins his new responsibilities with Coleman Insights on September 12th. In his new role, Musgrave will oversee the … Continue reading Coleman Insights Names Scott Musgrave As Senior Vice President/Chief Revenue Officer »

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New Research Shows Consumers’ Appetite for Contemporary Music Has Yet to Rebound Despite Gradual Reopening of Society

April 26, 2022

RESEARCH TRIANGLE PARK, NC, April 26, 2022 – Coleman Insights revealed surprising initial findings from its fourth annual Contemporary Music SuperStudy, which examined the appetites for contemporary music among 1,000 12- to 54-year-olds across the United States and Canada. The annual benchmark study evaluated the most consumed songs of 2021—via radio airplay, streaming, and sales, … Continue reading New Research Shows Consumers’ Appetite for Contemporary Music Has Yet to Rebound Despite Gradual Reopening of Society »

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Coleman Insights Announces its Fourth Annual Study of Contemporary Music Tastes

January 21, 2022

RESEARCH TRIANGLE PARK, NC, January 21,2022– Coleman Insights will reveal its initial findings from Contemporary Music SuperStudy 4, the media research firm’s annual study of contemporary music study tastes, at All Access Audio Summit. Coleman Insights’ Contemporary Music SuperStudy will examine the contemporary music appetites of 1,000 12- to 54-year-olds across the United States and … Continue reading Coleman Insights Announces its Fourth Annual Study of Contemporary Music Tastes »

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Coleman Insights Announces Leadership Team Promotions

January 6, 2022

RESEARCH TRIANGLE PARK, NC, January 6, 2022 – Coleman Insights announced today that four members of the media research firm’s leadership team have been promoted effective immediately. Eileen Genna is promoted to Senior Vice President, Business Operations; David Baird is promoted to Senior Vice President, Research Operations; Jay Nachlis is promoted to Vice President/Consultant & … Continue reading Coleman Insights Announces Leadership Team Promotions »

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Coleman Insights Promotes Kimberly Bryant to Newly Created Director of Client Services Position

November 11, 2021

RESEARCH TRIANGLE PARK, NC, November 11, 2021 – Coleman Insights announced today that Field Coordinator Kimberly Bryant has been promoted to the newly created position of Director of Client Services for the media research firm. Her promotion will be effective Monday, November 15th. In her new role, Bryant will actively support the Coleman Insights consultant … Continue reading Coleman Insights Promotes Kimberly Bryant to Newly Created Director of Client Services Position »

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Coleman Insights and Advantage Music Research Announce Strategic Partnership

September 8, 2021

RESEARCH TRIANGLE PARK, NC AND BRIDGEWATER, NJ, September 8, 2021 – Coleman Insights and Advantage Music Research announced a unique new strategic partnership today that is focused on serving the radio industry. Since Deena Hollander founded Advantage Music Research and its flagship ScorecardSM music testing service in 2017, her company and Coleman Insights have built … Continue reading Coleman Insights and Advantage Music Research Announce Strategic Partnership »

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Annual Research Study of Contemporary Music Reveals Consumer Tastes Nearly Froze During the Pandemic

April 22, 2021

RESEARCH TRIANGLE PARK, NC, April 22, 2021 – Coleman Insights revealed findings today from its third annual Contemporary Music SuperStudy, which examined the appetites for contemporary music among 1,000 12- to 54-year-olds across the United States and Canada. The benchmark study evaluated the most consumed songs of the previous year to provide the most comprehensive … Continue reading Annual Research Study of Contemporary Music Reveals Consumer Tastes Nearly Froze During the Pandemic »

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Coleman Insights Announces its Third Annual “Contemporary Music SuperStudy”

February 17, 2021

RESEARCH TRIANGLE PARK, NC, FEBRUARY 17, 2021– Coleman Insights is proceeding with its third annual Contemporary Music SuperStudy, examining the contemporary music appetites of 1,000 12- to 54-year-olds across the United States and Canada. The findings of “Contemporary Music SuperStudy 3” will be shared in an initial summary presentation at the inaugural All Access Audio … Continue reading Coleman Insights Announces its Third Annual “Contemporary Music SuperStudy” »

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