You test your music to find the hits, but if you think about it, every song your station plays represents a marketing decision. It says what your station stands for, what it’s all about. Only FACT Strategic Music Tests from Coleman Insights provide you with the deeper insights you need to make the best decisions. Any “no frills” music test can tell you what songs are most popular, but only FACT provides exclusive benefits that help you blow away the competition.

If your music test only tells you what’s popular, you’re not getting the whole picture. FACT includes advanced strategic measures like Fit, Compatibility and TSL Max_TM that help you make better decisions about which songs to play and which to avoid. Fit makes sure your station meets listener expectations, Compatibility gives you a cohesive sound and TSL Max helps you select the songs that maximize your TSL without undermining your Cume. Plus, FACT includes key dimensions like Familiarity and Burn that some other music tests don’t even provide.

Most music tests provide simple rankers, but then you’re on your own. What do you do when the results are confusing or are inconsistent with your strategy? How do you interpret the changes you see from test to test? Every Coleman Insights FACT study includes a detailed analysis by the industry’s leading team. We deliver these results to you in a comprehensive presentation that also includes “The Plan,” a set of specific recommendations for implementing the study.

Coleman Insights not only recommends the best way to implement the results of your FACT study, we help you do it. Every FACT presentation includes assistance with sorting your results using our state-of-the-art pcFACT_SM software. Instead of wasting hours manipulating spreadsheets and reviewing printouts, pcFACT allows you to sort your results quickly and, most importantly, in a way that is consistent with your strategic plan. We also provide ongoing support with music monitor analyses and strategic advice to help you stay on target. Coleman Insights stays involved long after delivering your study.

Don’t get caught up in the hype surrounding electronically testing your music with handheld devices. Coleman Insights’ time-tested approach avoids the pitfalls of electronic testing, which has flaws that can send your station in the wrong direction. That’s why America’s top stations – including KROQ/Los Angeles, Hot 97/New York, KYGO/Denver, Mix 98.5/Boston, Mega 97.9/New York, KSHE/St. Louis, KWJZ/Seattle and Kiss FM/New York – rely on FACT.

Learn more about how the superior approach of FACT beats the methodological wobbles of electronic music testing by downloading our music testing white paper here.