For stations wishing to delve further into the issues that affect their performance, a Coleman insights Focus Group study can provide a deeper understanding of how your station or stations are perceived. Such a study often serves as an excellent precursor to a quantitative study, such as a Coleman Insights Plan Developer.

Coleman Insights Focus Group studies can yield two specific results that are difficult to obtain through quantitative research. The first is that they may unearth hidden issues that may be affecting the performance of your station or stations. After uncovering such potential issues, a quantitative study can then measure the impact that these issues may or may not be having on your performance.

Second, Coleman Insights Focus Groups help determine the depth of listener passion about specific elements, particularly morning shows and contests. For example, a quantitative study can determine if a key personality is under performing; a Coleman Insights Focus Group study can tell you why this is the case.

Coleman Insights offers clients the option of using the most advanced measurement technologies in its Focus Group studies. This includes electronic metering devices that allow clients to observe listener responses to pre-recorded material in real time.

All Coleman Insights Focus Groups are moderated by members of the company's executive management team, all of whom have extensive training and experience in focus group settings. In addition, Coleman Insights Focus Group studies include a written report detailing key findings, along with "The Plan" for responding to these findings.