An Early Peek at Classic Alternative (January 2004)
Over a nine-day span in late December 2003, four large market stations--KDLD/Los Angeles, KNDD/Seattle, KRQI/Seattle and WNNX/Atlanta--adopted Gold-oriented approaches to the Alternative format.  These so-called Classic Alternative stations joined KBZT/San Diego, which successfully launched a Gold-based Alternative format a year earlier.

What exactly is Classic Alternative?  Are the stations adopting the format taking consistent approaches to it from a musical standpoint?

An Early Peek at Classic Alternative reaches a clear conclusion: There is no consensus formula for Classic Alternative at this point.  Our report covers a number of factors that lead us to this conclusion, such as each station's Average Era, their commitment levels to contemporary music and the textures of their music mixes.

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Click here to read Coleman Insights' press release that accompanied the release of this report. 
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