Oldies Insights – Winter 2002 (July 2002)
Many Oldies stations, in an effort to combat ratings erosion in the Adults 25-54 demographic, have begun to contemporize their music blends by eliminating '50s titles, cutting back on '60s titles and adding '70s titles.  Have these moves done anything to impact the ratings performances of stations in the format?  Our inaugural Oldies Insights report addresses this and other key issues.

Get your free copy
Copies of the Oldies Insights report are available at no charge.  Click here to get your copy. (Requires Adobe Acrobat Reader software)

Read the press release
Click here to read Coleman Insights' press release that accompanied the release of this report. 
(Requires Adobe Acrobat Reader software)