Every Coleman Insights study includes "The Plan"—a point-by-point set of strategic recommendations encompassing formatting decisions, music image management, secondary image development of program attributes and specific recommendations for marketing and advertising initiatives. In other words, we deliver more than just data.  We interpret the research, tell you what it means and tell you what we believe you should do based on our interpretation.

Coleman Insights offers three primary services to radio stations:

Plan Developer - perceptual studies that measure listeners' attitudes, perceptions and opinions

FACT® Strategic Music Test – comprehensive and strategic auditorium music testing studies

Coleman Insights Focus Group - advanced in-person studies that can yield specific results that are difficult to obtain through quantitative research