Radio Delivers 93 Percent of its Lead-In Audience During the Average Commercial Break
December 7, 2011
Comprehensive study of 18 million commercial breaks across 48 markets indicates radio maintains its audience delivery when the spots come on; Arbitron, Media Monitors and Coleman Insights expand on landmark 2006 study NEW YORK; December 7, 2011 –Radio delivers more than 93 percent of its lead-in audience during the average commercial break, according to a new … Continue reading Radio Delivers 93 Percent of its Lead-In Audience During the Average Commercial Break
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