Coleman Insights Finds that Large Daily Cumes, Multiple Listening Sessions and Out-of-Home Listenership Differentiate Canada’s High Performance Radio Stations
March 22, 2012
RESEARCH TRIANGLE PARK, NC, March 22, 2012 – The radio stations that perform best under BBM Canada’s Portable People Meter (PPM) audience measurement in Canada’s five largest markets are differentiated by their abilities to attract large daily Cume audiences, get listeners to tune into them multiple times each day and generate significant out-of-home listening. These … Continue reading Coleman Insights Finds that Large Daily Cumes, Multiple Listening Sessions and Out-of-Home Listenership Differentiate Canada’s High Performance Radio Stations
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