Coleman Insights CEO Jon Coleman continues to share this thoughts on what’s important to your station’s success in the most recent edition of The Sands Report. This interview follows his recent blog, “Misreading PPM and What Drives Ratings.” You can read Part 2 of the interview here: The Sands Report with Jon Coleman Part 2 If … Continue reading Misreading PPM: A Deeper Look (Part 2)
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CEO Jon Coleman is this week’s AllAccess.com Power Player, where he delves deeper into his thoughts on misreading PPM and other important issues within the radio industry. Read the full interview here.
Read more » Coleman Insights CEO Jon Coleman is interviewed in this week’s edition of The Sands Report about his recent blog, “Misreading PPM and What Drives Ratings.” You can read Part 1 of the interview here: The Sands Report with Jon Coleman Part 1
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It has been more than three years since the last PPM-measured markets were launched in the US and Canada. As an industry we have learned a lot about ratings, most of which has been good for radio. However, reflecting on what we have learned, I wonder if we are focusing so much on reducing tune … Continue reading Misreading PPM and What Drives Ratings
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