Coleman Insights And Media Monitors Find That “Turn On-Turn Offs” Dominate Radio Listening Occasions
January 6, 2016
RESEARCH TRIANGLE PARK, NC & WHITE PLAINS, NY, January 6, 2016—A major new study of Nielsen Audio Portable People Meter (PPMTM) data reveals that nearly two-thirds of radio station listening occasions consist of listeners “turning on” a station and end with them “turning off” a station, as opposed to “switching in” from and “switching out” … Continue reading Coleman Insights And Media Monitors Find That “Turn On-Turn Offs” Dominate Radio Listening Occasions
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