Increasing Awareness Key to Public Radio’s Greater Success
June 20, 2017
No negative perceptions stand in category’s way RESEARCH TRIANGLE PARK, NC, June 21, 2017 – A new study of Public Radio from Coleman Insights finds that radio listeners do not have a high level of awareness of the category. Low awareness, combined with listeners’ inability to distinguish Public Radio from Commercial radio, impedes Public Radio’s … Continue reading Increasing Awareness Key to Public Radio’s Greater Success
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