Monthly Archives: November 2017

Do Your Ads Fit Your Brand?

November 14, 2017
Tuesdays with Coleman

As we at Coleman Insights have learned from years of radio research, a station’s brand is vital to its success. Coleman Insights’ Brand Content MatrixSM illustrates our belief that the success of great radio stations is the result of two dimensions. First, the station’s brand strength—its top of mind awareness and perception. Second, its in-the-moment … Continue reading Do Your Ads Fit Your Brand? »

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