In his opening keynote speech at Internet Summit in Raleigh, NC on November 15th, it only took author/marketing guru Seth Godin about five minutes before mentioning radio and the music industry. According to Godin, 1972 was the perfect year for the music business. The reason? Scarcity of choice. If you wanted to purchase an album, … Continue reading Seth Godin’s Lessons for Radio
Read more » On Friday, November 17th, Mike & Mike aired their final broadcast on ESPN Radio. The show’s anchor, Mike Greenberg, will move on to host his own morning TV show in the spring. His co-host for the past 18 years, Mike Golic, will remain in place with a new partner, longtime ESPN staple Trey Wingo. A … Continue reading What Made Mike & Mike Successful?
Read more » As we at Coleman Insights have learned from years of radio research, a station’s brand is vital to its success. Coleman Insights’ Brand Content MatrixSM illustrates our belief that the success of great radio stations is the result of two dimensions. First, the station’s brand strength—its top of mind awareness and perception. Second, its in-the-moment … Continue reading Do Your Ads Fit Your Brand?
Read more » If you work at a radio station (or in any business, for that matter), it’s easy to get caught up in Inside Thinking. We sometimes get too close to the product for our own good, and are unable to see it through the lens of our customers. When you’re the manager of a radio station, … Continue reading Is Inside Thinking Blurring Your Strategic Vision?
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