Today is Giving Tuesday, a recent addition to the holiday season calendar. It is a day that has become increasingly important for nonprofit organizations to reach their annual fundraising goals. The leading software platform for nonprofits, Network for Good, reports that the number of donors on their platform has grown from 7,000 on the first … Continue reading Our Giving Tuesday Pledge
Read more »Last Tuesday, my colleague Warren Kurtzman blogged about the value of video strategy for radio stations. The effective use of video is one cost-effective way brands can tell their story and reach potential consumers in new, emotional ways. Warren explained in his blog that there are a number of examples from the recent midterm elections … Continue reading Why Elton John Will Make You Cry
Read more »Now that the US midterm elections are—mostly!—behind us, we can look back at some of the marketing techniques candidates and their campaigns used and consider their implications for the radio industry. Fortunately for many of our clients, many of these campaigns continued to recognize the value of radio to engage consumers and target audience segments … Continue reading Can Video Make the Radio Star?
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I recently returned from Australia and New Zealand, where I had the pleasure of meeting with representatives of most of the major radio groups in both countries. If you’ve ever visited either country, you know that—thanks to breathtaking scenery, friendly people and excellent cuisine—it’s next to impossible to come home with anything but positive perceptions. … Continue reading How’s Radio Doing in Australia and New Zealand?
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