Radio loves a good countdown. WMCA-FM in New York was counting down the hottest singles all the way back in the 1950s. Casey Kasem took the countdown format coast-to-coast with the debut of American Top 40 in July 1970 (on just seven stations!) Countdowns have stood the test of time, from syndicated programming to the … Continue reading Our Top 5 Blog Posts of 2018
Read more »Do listeners visit your radio station or podcast for the product or the brand? While you chew on that, let’s visit the story of Palessi. A couple of weeks ago, Payless ShoeSource opened a pop-up boutique store at a former Armani location in Santa Monica. The company invited groups of upscale fashion gurus and social … Continue reading The Palessi Brand Fit Lesson for Radio
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For the second year in a row, I watched marketing guru Seth Godin deliver the keynote address at Internet Summit in Raleigh, North Carolina. As always, Seth offered the attendees various nuggets of knowledge. Things like: Ignore the masses. “Seek out your most viable audience and shun the non-believers.” “Make things better by making better … Continue reading Direct Marketing is Easy. Brand Marketing is Hard.
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