“Hey let’s put that song in rotation, it sounds good on the air.” “I think that morning show benchmark is really gaining traction. My wife and her friends love it.” “The station is sounding too old. It’s probably time to start playing some newer music.” Is this is how your radio station conducts research? Radio … Continue reading How Amazon Uses Research for World Domination
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At the tail end of 2018 and in the first part of 2019, there’s been an interesting wave that seems to be, on a medium-ish scale, sweeping over the radio landscape. A significant number of stations in the US and Canada have flipped to a Soft Adult Contemporary (AC) format that started gaining traction in … Continue reading Radio’s New Softer Side
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Somewhere along the line, anticipation died. It may have been when Heinz started selling ketchup in a plastic container, and you no longer had to excavate your prize from a glass bottle with a knife. It may have been when smartphones reached critical mass, and the answer to every single question in the universe … Continue reading Radio and the Death of Anticipation
Read more »The Athletic, the subscription-only sports website, featured an article titled, “Ben Roethlisberger’s radio show has turned into a must-listen because he’s ‘not afraid to say things’.” For anyone in the radio industry, seeing a connection made between “must-listen” and “radio” is like watching the clouds part and hearing the angels sing. What’s so special about … Continue reading Authenticity: Radio’s Secret Weapon
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