Back in June, I wrote in this blog about IHOP’s universally maligned and quite misguided “attempt” at rebranding itself to IHOB (“International House of Burgers”). Apparently that turned out to be IHOP trolling us all, but I do wonder if the “Gotcha!” was always in the plans or if it was a result of public … Continue reading Does the Stunt fit the Brand?
Read more »Ask any experienced music radio programmer and he or she will be able to tell you about numerous situations where “something big” was happening in their format that just didn’t feel right to them for their stations. Classic Hits programmers will try to deal with the fact that 20,000 people are going to see Jimmy … Continue reading Sports Radio and the Margaritaville Problem
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I have a small circle of close friends, so it sparked my interest when several of the local ones mentioned a new bar in town called The Atlantic Lounge. Here’s what you need to know about this new watering hole in downtown Raleigh, NC: It’s modeled after a speakeasy You have to have a “key” … Continue reading What’s your Brand’s Social Currency?
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Eliminate to innovate. Sounds like a ridiculous notion, right? The concept of inversion is counter-intuitive to the way our brains work when we think strategically. Inversion is thinking backwards. Rather than thinking about what you need to do, or add, to achieve your goals, you think about what you don’t want to have happen—the worst-case … Continue reading Winning by Thinking Backwards
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