Changing an image isn’t easy. Once the audience becomes familiar with and develops a perception of you or your radio station, it can stick there for a good, long time. As our John Boyne points out, images are like icebergs. Slow to develop, slow to erode. If your station is known for playing 90s Country … Continue reading Howard Stern & the Great Brand Image Change
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gb;sughalugpaewyhg;irhdl!hflg..gss..hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILB. That’s what Burger King tweeted on November 28, 2018. There were more cryptic tweets of gibberish throughout the day, raising eyebrows and intrigue. The following day, BK published the following on Twitter revealing the gibberish was a stunt: so about yesterday: – we were sober – we didn’t get hacked – the intern didn’t … Continue reading The Lost Art of Radio Station Stunting
Read more »There is no reason why a Blockbuster Video should still be in business. But in fact, there are quite a few reasons it is. And when you’re the last one standing in a business segment that many might perceive is from the Mesozoic era, it’s probably a good exercise to ask the obvious question… How … Continue reading 4 Lessons From the Last Blockbuster Video
Read more »As the series finale for Game of Thrones approaches, the buzz feels stronger than ever. While it’s always tough for a network to lose a signature show, HBO has managed to deliver one success after another for the past 20 years. The Sopranos. Six Feet Under. The Wire. Entourage. Sex and the City. True Blood. … Continue reading Can HBO and Radio Have it All?
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