COLEMAN INSIGHTS TO PRESENT “OUTSIDE THINKING” TO CHRISTIAN MUSIC BROADCASTERS
The key to ratings success is understanding the habits, needs and perceptions of your listeners. Yet, the design of many station brands, shows and promotions are contrary to how listeners actually think of and use them.
In this 15-minute rapid-fire session, Coleman Insights EVP/Senior Consultant Sam Milkman will transform you from an Inside Thinker into an Outside Thinker.
Learn to put yourself in the shoes of your audience to build your stations into powerful, clearly defined brands that motivate listeners to tune in time and time again.
By the end of the session, you’ll gain an understanding of how audiences feel about the content and why they feel that way. This session is designed to help podcasters create better, more focused content that produces more engagement and increases listening.
Join Coleman Insights’ Sam Milkman Thursday, September 6 at 10:15am at Momentum 2018 at Loews Royal Pacific Resort at Universal Orlando.
More information on Momentum 2018, the annual conference for Christian Music Broadcasters (CMB), can be found here.