In the first episode of Coleman Insights’ Outside Thinking podcast, host Jay Nachlis interviews Troy McCallum, program director of boom 97.3, Stingray’s Classic Hits radio station in Toronto. McCallum takes listeners behind the scenes of the creation and implementation of the station’s Fall 2020 on-air marketing campaign, “We’re All In This Together”. Discover how McCallum used the Outside Thinking principle to reflect the mood of his audience and put the spotlight on the listener, resulting in a wildly successful promotion.
December 19, 2020
