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		<title>The Power of Community: Why Podcasts Matter</title>
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		<dc:creator><![CDATA[Jay Nachlis]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 14:44:08 +0000</pubDate>
				<category><![CDATA[Industry Studies]]></category>
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					<description><![CDATA[<p>Industry Studies / Browse All Studies / Study sheet Executive summary What this studyis set out to answer What the study found Key findings From the study The research in two figures Questions this study answers Watch the webinar The findings, presented Walk through the research with the team that ran it, including the examples &#8230; <a href="https://colemaninsights.com/insights-studies/the-power-of-community-why-podcasts-matter" class="more-link">Continue reading <span class="screen-reader-text">The Power of Community: Why Podcasts Matter</span> <span class="meta-nav">&#187;</span></a></p>
<p>The post <a href="https://colemaninsights.com/insights-studies/the-power-of-community-why-podcasts-matter">The Power of Community: Why Podcasts Matter</a> appeared first on <a href="https://colemaninsights.com">Coleman Insights</a>.</p>
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/* ---------- What this means ---------- */
.means { background: var(--ink); color: #E7ECF5; padding: 56px 0; }
.means .kicker, .means h2.section-title { color: #fff; }
.means h2.section-title { max-width: none; }
.means .kicker::before { background: var(--accent); }
.means-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 36px; }
.means-card { background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.14); border-radius: var(--radius); padding: 24px; }
.means-card .who { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent); margin-bottom: 8px; }
.means-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 17px; line-height: 1.25; color: #fff; margin-bottom: 8px; }
.means-card p { font-size: 14px; color: #C4CEDF; }

/* ---------- Watch ---------- */
.watch { background: var(--paper-dim); border-bottom: 1px solid var(--line); padding: 56px 0; }
.watch-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 40px; align-items: center; }
.cs-page .video { position: relative; aspect-ratio: 16 / 9; background: var(--ink); border-radius: var(--radius); overflow: hidden; }
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.watch p.body { font-size: 15px; margin: 12px 0 22px; max-width: 44ch; }

/* ---------- Methodology + Get the study ---------- */
.method { padding: 56px 0; }
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.method-copy h2 { margin-bottom: 20px; }
.method-visual { margin: 6px 0 22px; max-width: 64ch; }
.disclosure { margin-top: 20px; padding: 12px 14px; background: var(--paper-dim); border-radius: var(--radius); font-size: 11.5px !important; line-height: 1.5; color: var(--ink-soft); max-width: 64ch; }
.disclosure b { color: var(--ink); }
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.get-card .actions { margin-top: 18px; display: flex; flex-direction: column; gap: 10px; }
.get-card .actions .btn { text-align: center; }
.form-slot { margin-top: 18px; background: rgba(255,255,255,0.05); border: 1px dashed rgba(255,255,255,0.28); border-radius: var(--radius); padding: 18px; font-family: var(--font-data); font-size: 12px; color: #A9B9D4; }

/* ---------- Related ---------- */
.related { background: var(--paper-dim); border-top: 1px solid var(--line); padding: 56px 0 64px; }
.related-head { display: flex; justify-content: space-between; align-items: baseline; gap: 24px; flex-wrap: wrap; margin-bottom: 26px; }
.related-head a.all { font-family: var(--font-display); font-weight: 600; font-size: 14px; }
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.study-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 18px; line-height: 1.22; color: var(--ink); margin: 14px 0 8px; }
.study-card p { font-size: 14px; flex: 1; }
.study-card a.study-link { font-family: var(--font-display); font-weight: 600; font-size: 13.5px; color: var(--meter); margin-top: 14px; display: inline-block; }
.link-cols { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; margin-top: 34px; }
.link-col { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px 24px; }
.link-col h3 { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }
.link-col ul { list-style: none; }
.link-col li { padding: 9px 0; border-top: 1px solid var(--line); }
.link-col li a { font-family: var(--font-display); font-weight: 600; font-size: 14.5px; color: var(--ink); }
.link-col li a:hover { color: var(--meter); }
.link-col li span { display: block; font-size: 13px; color: var(--ink-soft); margin-top: 2px; }

/* ---------- Conversion band ---------- */
.cta-band { background: var(--ink); padding: 64px 0; }
.cta-band .inner { display: flex; flex-direction: column; align-items: center; text-align: center; gap: 28px; }
.cta-band h2 { font-family: var(--font-display); font-weight: 800; font-size: clamp(24px, 3vw, 34px); text-transform: uppercase; color: #fff; line-height: 1.1; max-width: 24ch; margin: 0 auto; }
.cta-band p { color: #C4CEDF; max-width: 56ch; margin: 12px auto 0; font-size: 15px; }
.cta-band .cta-form { display: flex; gap: 10px; flex-wrap: wrap; justify-content: center; }
.cta-band input[type="email"] { font-family: var(--font-body); font-size: 14px; padding: 12px 16px; border-radius: var(--radius); border: 1px solid #6E8CB5; background: rgba(255,255,255,0.06); color: #fff; min-width: 260px; }
.cta-band input::placeholder { color: #A9B9D4; }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  .hero-grid, .summary-grid, .watch-grid, .method-grid, .qa-grid { grid-template-columns: 1fr; }
  .qa-visual { position: static; }
  .means-grid { grid-template-columns: 1fr; }
  .get-card { position: static; }
  .spec { flex: none; width: 100%; }
  .meter-row { flex-direction: column; align-items: flex-start; gap: 12px; }
  .meter-strip { width: 100%; max-width: none; }
}
@media (max-width: 640px) {
  .finding-list, .figure-grid, .study-grid, .link-cols, .design-grid { grid-template-columns: 1fr; }
  .spec dl { grid-template-columns: 1fr; }
  .spec dt { padding-bottom: 2px; border-bottom: none; }
}

/* Fix: this theme floats bare <header>/<footer> tags as part of its legacy
   layout grid (#content, header, footer { float:left; width:100%; }).
   Neutralize that inside our component so .hero/.cs-page renders full width. */
.cs-page header, .cs-page footer { float: none; width: auto; }
/* Hide the theme's default content separator (line + asterisks) above the footer on this study page only */
body.page-id-6842 img.separator_under_content { display: none; }

.byline .row { margin-left: 0; margin-right: 0; max-width: none; width: auto; }
.cs-page .hero .crumb, .cs-page .hero .crumb a, .cs-page .hero .crumb span, .cs-page .hero .byline, .cs-page .hero .byline a, .cs-page .hero .byline .row, .cs-page .hero .byline b { color: #fff; }
</style>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-63c46c04 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="63c46c04" data-element_type="section" data-e-type="section">
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			<div class="elementor-widget-wrap elementor-element-populated">
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				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="summary" id="summarySection" aria-labelledby="summary-heading">
  <div class="wrap">
    <div class="summary-grid">
      <div class="prose">
        <p class="kicker live">Executive summary</p>
        <h2 class="section-title" id="summary-heading">What this study<br>is set out to answer</h2>
        <p id="summaryText" style="margin-top:18px"></p>
      </div>
      <div class="summary-facts" id="summaryFacts"></div>
    </div>
    <div class="summary-visual" id="summaryVisual" style="display:none"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1cba788e elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="1cba788e" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
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			<div class="elementor-widget-wrap elementor-element-populated">
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				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="findings" id="findingsSection" aria-labelledby="findings-heading">
  <div class="wrap">
    <div class="findings-head">
      <div>
        <p class="kicker live">What the study found</p>
        <h2 class="section-title" id="findings-heading">Key findings</h2>
      </div>
    </div>
    <div class="finding-list" id="findingList"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-83c17cb elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="83c17cb" data-element_type="section" data-e-type="section">
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			<div class="elementor-widget-wrap elementor-element-populated">
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				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="visuals" id="visualsSection" aria-labelledby="visuals-heading">
  <div class="wrap">
    <p class="kicker live">From the study</p>
    <h2 class="section-title" id="visuals-heading">The research in two figures</h2>
    <div class="figure-grid" id="figureGrid"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7cf43179 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7cf43179" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685bf1e5" data-id="685bf1e5" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-33e473f0 elementor-widget elementor-widget-html" data-id="33e473f0" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="qa" id="qaSection" aria-label="Questions this study answers">
  <div class="wrap">
    <p class="kicker live">Questions this study answers</p>
    <div class="qa-grid" style="grid-template-columns: 1fr;">
      <div class="qa-list" id="qaList"></div>
      <div class="qa-visual" id="qaVisual" style="display:none"></div>
    </div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-3509347a elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="3509347a" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e1bb711" data-id="4e1bb711" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-78815574 elementor-widget elementor-widget-html" data-id="78815574" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="watch" id="watchSection" aria-labelledby="watch-heading">
  <div class="wrap watch-grid">
    <div class="video"><iframe id="videoFrame" title="Study webinar" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen loading="lazy"></iframe></div>
    <div>
      <p class="kicker live">Watch the webinar</p>
      <h2 class="section-title" id="watch-heading">The findings, presented</h2>
      <p class="body">Walk through the research with the team that ran it, including the examples and the questions that came up live.</p>
      <a class="btn btn-outline" id="videoLink" href="#">Open on YouTube</a>
    </div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-44dc3999 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="44dc3999" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="means" id="meansSection" aria-labelledby="means-heading">
  <div class="wrap">
    <p class="kicker live">Put it to work</p>
    <h2 class="section-title" id="means-heading">What this means for your business</h2>
    <div class="means-grid" id="meansGrid"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
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				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="method" id="methodSection" aria-labelledby="method-heading">
  <div class="wrap method-grid">
    <div class="method-copy prose">
      <p class="kicker live">Methodology</p>
      <h2 class="section-title" id="method-heading">How the research was conducted</h2>
      <div class="method-visual" id="methodVisual" style="display:none"></div>
      <div id="methodBody"></div>
    </div>
    <div class="get-card-col">
      <aside class="get-card" id="getCard">
        <h3>Get the full study</h3>
        <p id="getCardText"></p>
        <p class="format" id="getCardFormat"></p>
        <div class="actions" id="getCardActions"></div>
        <div class="form-slot" id="formSlot" hidden></div>
      </aside>
      <p class="disclosure" id="disclosure"></p>
    </div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-684e466e elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="684e466e" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="related" aria-labelledby="related-heading">
  <div class="wrap">
    <div class="related-head">
      <div>
        <p class="kicker live" id="relatedKicker">More research</p>
        <h2 class="section-title" id="related-heading">Keep reading</h2>
      </div>
      <a class="all" id="browseAllReading" href="#">Browse all industry studies &rarr;</a>
    </div>
    <div class="study-grid" id="relatedGrid"></div>
    <div class="link-cols" id="linkCols"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-bcdccb elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="bcdccb" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-7395494a elementor-widget elementor-widget-heading" data-id="7395494a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Understand your show's community</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-6a1a035b elementor-widget elementor-widget-text-editor" data-id="6a1a035b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Coleman Insights can help you measure the deeper connection your audience feels, not just reach, but whether your show feels like part of someone&#8217;s life.</p>								</div>
				</div>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://colemaninsights.com/contact">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Talk to Coleman Insights</span>
					</span>
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        "text": "52% of podcast consumers agree podcasts keep them company when they don't have people around, 52% say podcasts help them feel connected to something bigger than themselves, and 51% say some podcast hosts feel like friends."
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		<p>The post <a href="https://colemaninsights.com/insights-studies/the-power-of-community-why-podcasts-matter">The Power of Community: Why Podcasts Matter</a> appeared first on <a href="https://colemaninsights.com">Coleman Insights</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>The State of Video Podcasting</title>
		<link>https://colemaninsights.com/insights-studies/the-state-of-video-podcasting-2</link>
		
		<dc:creator><![CDATA[Jay Nachlis]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 19:48:30 +0000</pubDate>
				<category><![CDATA[Industry Studies]]></category>
		<category><![CDATA[Podcasts]]></category>
		<guid isPermaLink="false">https://colemaninsights.com/?page_id=6944</guid>

					<description><![CDATA[<p>Industry Studies / Browse All Studies / Study sheet &#160; Executive summary What this study is set out to answer What the study found Key findings From the study The research in two figures Questions this study answers Watch the webinar The findings, presented Walk through the research with the team that ran it, including &#8230; <a href="https://colemaninsights.com/insights-studies/the-state-of-video-podcasting-2" class="more-link">Continue reading <span class="screen-reader-text">The State of Video Podcasting</span> <span class="meta-nav">&#187;</span></a></p>
<p>The post <a href="https://colemaninsights.com/insights-studies/the-state-of-video-podcasting-2">The State of Video Podcasting</a> appeared first on <a href="https://colemaninsights.com">Coleman Insights</a>.</p>
]]></description>
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.spec { background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.14); border-radius: var(--radius); padding: 24px 26px 8px; margin-top: 6px; flex: 1; display: flex; flex-direction: column; }
.spec-title { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent); margin-bottom: 14px; padding-bottom: 12px; border-bottom: 1px solid rgba(255,255,255,0.14); }
.spec dl { display: grid; grid-template-columns: max-content 1fr; column-gap: 20px; flex: 1; align-content: space-evenly; }
.spec dt { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: #8FA0BC; padding: 10px 0; border-bottom: 1px solid rgba(255,255,255,0.08); }
.spec dd { font-size: 14px; color: #E7ECF5; padding: 10px 0; border-bottom: 1px solid rgba(255,255,255,0.08); }
.spec dt:last-of-type, .spec dd:last-of-type { border-bottom: none; }
.meter-row { margin-top: 44px; padding: 18px 0 22px; border-top: 1px solid rgba(255,255,255,0.12); display: flex; align-items: flex-end; gap: 24px; }
.meter-strip { display: flex; gap: 3px; height: 22px; align-items: flex-end; flex: 1; max-width: 640px; }
.meter-strip span { flex: 1; background: rgba(255,255,255,0.16); border-radius: 2px 2px 0 0; min-height: 4px; }
.meter-strip span.warm { background: var(--brand-mid); }
.meter-strip span.here { background: var(--accent); }
.meter-label { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: #8FA0BC; white-space: nowrap; }
.meter-label b { color: var(--accent); font-weight: 500; }

/* ---------- Executive summary ---------- */
.summary { padding: 56px 0 48px; border-bottom: 1px solid var(--line); }
.summary-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 48px; align-items: start; }
.summary-facts { display: grid; gap: 14px; }
.summary-visual { margin-top: 40px; }
.summary-visual .ph.r-wide { aspect-ratio: 21 / 9; }
.fact { border-left: 3px solid var(--brand-mid); padding: 2px 0 2px 16px; }
.fact .k { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); display: block; margin-bottom: 2px; }
.fact .v { font-size: 14.5px; color: var(--ink); }

/* ---------- Findings ---------- */
.findings { padding: 56px 0; }
.findings-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; margin-bottom: 30px; }
.findings-head p.sub { max-width: 52ch; font-size: 15px; }
.finding-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.finding { border: 1px solid var(--line); border-top: 3px solid var(--brand-mid); border-radius: var(--radius); padding: 24px; background: var(--paper); }
.finding .stat { font-family: var(--font-display); font-weight: 800; font-size: 40px; line-height: 1; letter-spacing: -0.02em; color: var(--ink); display: block; margin-bottom: 10px; }
.finding h3 { font-family: var(--font-display); font-weight: 700; font-size: 18px; line-height: 1.22; color: var(--ink); margin-bottom: 8px; }
.finding p { font-size: 14.5px; }

/* ---------- Visuals ---------- */
.visuals { background: var(--paper-dim); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: 56px 0; }
.figure-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; margin-top: 8px; }
.figure-grid.single { grid-template-columns: 1fr; max-width: 760px; }
.cs-page figure { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px 22px 18px; }
.cs-page figure h3 { font-family: var(--font-display); font-weight: 700; font-size: 16px; color: var(--ink); margin-bottom: 18px; }
figure svg { width: 100%; height: auto; display: block; }
figure img { width: 100%; height: auto; display: block; border-radius: 3px; }
.cs-page figcaption { font-size: 13px; color: var(--muted); margin-top: 14px; padding-top: 12px; border-top: 1px solid var(--line); }
figcaption b { color: var(--ink); font-weight: 600; }
.chart .bar { fill: var(--brand-mid); }
.chart .bar.hi { fill: var(--accent); }
.chart text { font-family: var(--font-data); font-size: 11px; fill: var(--ink-soft); }
.chart .val { fill: var(--ink); font-weight: 500; }
.chart .axis { stroke: var(--line); }
.design-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; }
.design-cell { border: 1px solid var(--line); border-radius: 4px; padding: 12px 14px; }
.design-cell .show { font-family: var(--font-display); font-weight: 700; font-size: 14px; color: var(--ink); }
.design-cell .pub { font-family: var(--font-data); font-size: 10.5px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); margin: 2px 0 8px; }
.design-cell .ab { display: flex; gap: 6px; align-items: center; font-family: var(--font-data); font-size: 11px; color: var(--ink-soft); }
.design-cell .ab span { flex: 1; text-align: center; padding: 6px 4px; background: var(--paper-dim); border-radius: 3px; }
.design-cell .ab i { font-style: normal; color: var(--accent); font-weight: 500; }

/* ---------- Q&A ---------- */
.qa { padding: 56px 0; }
.qa-grid { display: grid; grid-template-columns: 1.6fr 1fr; gap: 48px; align-items: start; }
.qa-visual { position: sticky; top: 24px; }
.qa-bullets { list-style: none; display: flex; flex-direction: column; gap: 4px; margin-top: 4px; }
.qa-bullets li { position: relative; padding: 10px 0 10px 22px; font-family: var(--font-display); font-weight: 600; font-size: 17px; line-height: 1.4; color: var(--ink); }
.qa-bullets li::before { content: ""; position: absolute; left: 2px; top: 19px; width: 7px; height: 7px; border-radius: 50%; background: var(--accent); }

/* ---------- What this means ---------- */
.means { background: var(--ink); color: #E7ECF5; padding: 56px 0; }
.means .kicker, .means h2.section-title { color: #fff; }
.means h2.section-title { max-width: none; }
.means .kicker::before { background: var(--accent); }
.means-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 36px; }
.means-card { background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.14); border-radius: var(--radius); padding: 24px; }
.means-card .who { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent); margin-bottom: 8px; }
.means-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 17px; line-height: 1.25; color: #fff; margin-bottom: 8px; }
.means-card p { font-size: 14px; color: #C4CEDF; }

/* ---------- Watch ---------- */
.watch { background: var(--paper-dim); border-bottom: 1px solid var(--line); padding: 56px 0; }
.watch-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 40px; align-items: center; }
.cs-page .video { position: relative; aspect-ratio: 16 / 9; background: var(--ink); border-radius: var(--radius); overflow: hidden; }
.video iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.watch p.body { font-size: 15px; margin: 12px 0 22px; max-width: 44ch; }

/* ---------- Methodology + Get the study ---------- */
.method { padding: 56px 0; }
.method-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 48px; align-items: start; }
.method-copy h2 { margin-bottom: 20px; }
.method-visual { margin: 6px 0 22px; max-width: 64ch; }
.disclosure { margin-top: 20px; padding: 12px 14px; background: var(--paper-dim); border-radius: var(--radius); font-size: 11.5px !important; line-height: 1.5; color: var(--ink-soft); max-width: 64ch; }
.disclosure b { color: var(--ink); }
.get-card { position: sticky; top: 24px; background: var(--ink); color: #E7ECF5; border-radius: var(--radius); padding: 30px; }
.get-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 22px; line-height: 1.15; color: #fff; margin-bottom: 10px; }
.get-card p { font-size: 14px; color: #C4CEDF; }
.get-card .format { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: #8FA0BC; margin-top: 18px; }
.get-card .actions { margin-top: 18px; display: flex; flex-direction: column; gap: 10px; }
.get-card .actions .btn { text-align: center; }
.form-slot { margin-top: 18px; background: rgba(255,255,255,0.05); border: 1px dashed rgba(255,255,255,0.28); border-radius: var(--radius); padding: 18px; font-family: var(--font-data); font-size: 12px; color: #A9B9D4; }

/* ---------- Related ---------- */
.related { background: var(--paper-dim); border-top: 1px solid var(--line); padding: 56px 0 64px; }
.related-head { display: flex; justify-content: space-between; align-items: baseline; gap: 24px; flex-wrap: wrap; margin-bottom: 26px; }
.related-head a.all { font-family: var(--font-display); font-weight: 600; font-size: 14px; }
.study-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.study-card { border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; display: flex; flex-direction: column; background: var(--paper); transition: border-color 0.15s ease, box-shadow 0.15s ease; }
.study-card:hover { border-color: var(--ink); box-shadow: 0 6px 18px rgba(44, 79, 122, 0.10); }
.study-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 18px; line-height: 1.22; color: var(--ink); margin: 14px 0 8px; }
.study-card p { font-size: 14px; flex: 1; }
.study-card a.study-link { font-family: var(--font-display); font-weight: 600; font-size: 13.5px; color: var(--meter); margin-top: 14px; display: inline-block; }
.link-cols { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; margin-top: 34px; }
.link-col { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px 24px; }
.link-col h3 { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }
.link-col ul { list-style: none; }
.link-col li { padding: 9px 0; border-top: 1px solid var(--line); }
.link-col li a { font-family: var(--font-display); font-weight: 600; font-size: 14.5px; color: var(--ink); }
.link-col li a:hover { color: var(--meter); }
.link-col li span { display: block; font-size: 13px; color: var(--ink-soft); margin-top: 2px; }

/* ---------- Conversion band ---------- */
.cta-band { background: var(--ink); padding: 64px 0; }
.cta-band .inner { display: flex; flex-direction: column; align-items: center; text-align: center; gap: 28px; }
.cta-band h2 { font-family: var(--font-display); font-weight: 800; font-size: clamp(24px, 3vw, 34px); text-transform: uppercase; color: #fff; line-height: 1.1; max-width: 24ch; margin: 0 auto; }
.cta-band p { color: #C4CEDF; max-width: 56ch; margin: 12px auto 0; font-size: 15px; }
.cta-band .cta-form { display: flex; gap: 10px; flex-wrap: wrap; justify-content: center; }
.cta-band input[type="email"] { font-family: var(--font-body); font-size: 14px; padding: 12px 16px; border-radius: var(--radius); border: 1px solid #6E8CB5; background: rgba(255,255,255,0.06); color: #fff; min-width: 260px; }
.cta-band input::placeholder { color: #A9B9D4; }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  .hero-grid, .summary-grid, .watch-grid, .method-grid, .qa-grid { grid-template-columns: 1fr; }
  .qa-visual { position: static; }
  .means-grid { grid-template-columns: 1fr; }
  .get-card { position: static; }
  .spec { flex: none; width: 100%; }
  .meter-row { flex-direction: column; align-items: flex-start; gap: 12px; }
  .meter-strip { width: 100%; max-width: none; }
}
@media (max-width: 640px) {
  .finding-list, .figure-grid, .study-grid, .link-cols, .design-grid { grid-template-columns: 1fr; }
  .spec dl { grid-template-columns: 1fr; }
  .spec dt { padding-bottom: 2px; border-bottom: none; }
}

/* Fix: this theme floats bare <header>/<footer> tags as part of its legacy
   layout grid (#content, header, footer { float:left; width:100%; }).
   Neutralize that inside our component so .hero/.cs-page renders full width. */
.cs-page header, .cs-page footer { float: none; width: auto; }
/* Hide the theme's default content separator (line + asterisks) above the footer on this study page only */
body.page-id-6842 img.separator_under_content { display: none; }

.byline .row { margin-left: 0; margin-right: 0; max-width: none; width: auto; }
.cs-page .hero .crumb, .cs-page .hero .crumb a, .cs-page .hero .crumb span, .cs-page .hero .byline, .cs-page .hero .byline a, .cs-page .hero .byline .row, .cs-page .hero .byline b { color: #fff; }
</style>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-63c46c04 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="63c46c04" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e504e4a" data-id="7e504e4a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3fb20abf elementor-widget elementor-widget-html" data-id="3fb20abf" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="summary" id="summarySection" aria-labelledby="summary-heading">
  <div class="wrap">
    <div class="summary-grid">
      <div class="prose">
        <p class="kicker live">Executive summary</p>
        <h2 class="section-title" id="summary-heading">What this study<br>is set out to answer</h2>
        <p id="summaryText" style="margin-top:18px"></p>
      </div>
      <div class="summary-facts" id="summaryFacts"></div>
    </div>
    <div class="summary-visual" id="summaryVisual" style="display:none"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1cba788e elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="1cba788e" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a1d77c1" data-id="7a1d77c1" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-7ed4f000 elementor-widget elementor-widget-html" data-id="7ed4f000" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="findings" id="findingsSection" aria-labelledby="findings-heading">
  <div class="wrap">
    <div class="findings-head">
      <div>
        <p class="kicker live">What the study found</p>
        <h2 class="section-title" id="findings-heading">Key findings</h2>
      </div>
    </div>
    <div class="finding-list" id="findingList"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-83c17cb elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="83c17cb" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26b852f9" data-id="26b852f9" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-37c7611 elementor-widget elementor-widget-html" data-id="37c7611" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="visuals" id="visualsSection" aria-labelledby="visuals-heading">
  <div class="wrap">
    <p class="kicker live">From the study</p>
    <h2 class="section-title" id="visuals-heading">The research in two figures</h2>
    <div class="figure-grid" id="figureGrid"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7cf43179 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7cf43179" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685bf1e5" data-id="685bf1e5" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-33e473f0 elementor-widget elementor-widget-html" data-id="33e473f0" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="qa" id="qaSection" style="display:none" aria-label="Questions this study answers">
  <div class="wrap">
    <p class="kicker live">Questions this study answers</p>
    <div class="qa-grid" style="grid-template-columns: 1fr;">
      <div class="qa-list" id="qaList"></div>
      <div class="qa-visual" id="qaVisual" style="display:none"></div>
    </div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-3509347a elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="3509347a" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e1bb711" data-id="4e1bb711" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-78815574 elementor-widget elementor-widget-html" data-id="78815574" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="watch" id="watchSection" aria-labelledby="watch-heading">
  <div class="wrap watch-grid">
    <div class="video"><iframe id="videoFrame" title="Study webinar" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen loading="lazy"></iframe></div>
    <div>
      <p class="kicker live">Watch the webinar</p>
      <h2 class="section-title" id="watch-heading">The findings, presented</h2>
      <p class="body">Walk through the research with the team that ran it, including the examples and the questions that came up live.</p>
      <a class="btn btn-outline" id="videoLink" href="#">Open on YouTube</a>
    </div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-44dc3999 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="44dc3999" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6449eb7f" data-id="6449eb7f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-66731008 elementor-widget elementor-widget-html" data-id="66731008" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="means" id="meansSection" aria-labelledby="means-heading">
  <div class="wrap">
    <p class="kicker live">Put it to work</p>
    <h2 class="section-title" id="means-heading">What this means for your business</h2>
    <div class="means-grid" id="meansGrid"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-36737159 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="36737159" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b5fe377" data-id="5b5fe377" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a7db9ba elementor-widget elementor-widget-html" data-id="4a7db9ba" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="method" id="methodSection" aria-labelledby="method-heading">
  <div class="wrap method-grid">
    <div class="method-copy prose">
      <p class="kicker live">Methodology</p>
      <h2 class="section-title" id="method-heading">How the research was conducted</h2>
      <div class="method-visual" id="methodVisual" style="display:none"></div>
      <div id="methodBody"></div>
    </div>
    <div class="get-card-col">
      <aside class="get-card" id="getCard">
        <h3>Get the full study</h3>
        <p id="getCardText"></p>
        <p class="format" id="getCardFormat"></p>
        <div class="actions" id="getCardActions"></div>
        <div class="form-slot" id="formSlot" hidden></div>
      </aside>
      <p class="disclosure" id="disclosure"></p>
    </div>
  </div>
</section>
</div>				</div>
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  "study": {
    "id": "state-of-video-podcasting-2025",
    "title": "The State of Video Podcasting 2025",
    "year": 2025,
    "topics": [
      "Podcasting"
    ],
    "partners": [
      "Amplifi Media",
      "ESPN"
    ],
    "description": "A survey of 1,000 U.S. podcast consumers, ages 15 to 64, finds podcasting has become a hybrid, visual-first medium: YouTube keeps extending its lead, 77% of consumers move between audio and video, and audio is finding new life on the go while video settles in at home.",
    "downloadUrl": "https://colemaninsights.com/wp-content/uploads/2025/04/The-State-of-Video-Podcasting-2025-Slide-Deck.pdf22.pdf",
    "videoUrl": "https://youtu.be/MGDvlsFaoVs",
    "images": {
      "cover": {
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        "alt": "People recording a podcast in studio",
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      "summary": {
        "src": "",
        "alt": "Podcast consumers shifting between audio and video",
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        "src": "",
        "alt": "Key findings from The State of Video Podcasting 2025",
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    "author": {
      "name": "Jay Nachlis",
      "title": "VP/Consultant, Coleman Insights",
      "url": ""
    },
    "datePublished": "2025-04-11",
    "dateUpdated": "2025-04-17",
    "spec": [
      [
        "Sample",
        "1,000 U.S. podcast consumers, ages 15 to 64"
      ],
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        "Fielded",
        "March 2025"
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      [
        "Sponsor",
        "ESPN"
      ],
      [
        "Method",
        "Online survey, in collaboration with Amplifi Media; second wave of a tracking study first fielded in July 2023"
      ],
      [
        "Debuted",
        "Podcast Movement Evolutions, Chicago, followed by a webinar on April 17, 2025"
      ],
      [
        "Panel",
        "Jay Nachlis, Coleman Insights; Steve Goldstein, Amplifi Media"
      ]
    ],
    "summary": {
      "text": "Coleman Insights and Amplifi Media surveyed 1,000 U.S. podcast consumers, ages 15 to 64, to track how video is reshaping podcasting. Since the two firms' first wave of this research in July 2023, the way consumers define, discover, and use podcasts has shifted fast. YouTube has extended its lead as the top podcast platform, video consumption has settled into the home, and audio has found new life on the go. The headline: video isn't replacing audio, the two are becoming a genuinely hybrid medium.",
      "question": "How has video changed what podcast consumers expect, where they discover shows, and how and where they listen or watch?",
      "audience": "Podcast creators, networks, and agencies deciding how much of their strategy and budget to put behind video",
      "method": "A 1,000-person U.S. survey of podcast consumers ages 15 to 64, fielded in March 2025, the second wave of a tracking study Coleman Insights and Amplifi Media first ran in July 2023",
      "why": "Video's rise can look like a threat to audio from the outside; the data shows it's additive, since consumers use each format differently depending on where they are"
    },
    "findings": [
      {
        "stat": "",
        "image": {
          "src": "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%233886FF' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolygon points='9 8 16 12 9 16 9 8'/%3E%3Crect x='3' y='4' width='18' height='16' rx='3'/%3E%3C/svg%3E",
          "alt": "Play button icon representing YouTube",
          "note": "Icon"
        },
        "headline": "YouTube keeps extending its lead",
        "text": "YouTube's share of podcast consumption grew from 60% to 70% since 2023, while Spotify held steady at #2 (52%) and no other platform gained meaningfully."
      },
      {
        "stat": "",
        "image": {
          "src": "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%233886FF' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M17 2l4 4-4 4'/%3E%3Cpath d='M3 12v-2a4 4 0 014-4h14'/%3E%3Cpath d='M7 22l-4-4 4-4'/%3E%3Cpath d='M21 12v2a4 4 0 01-4 4H3'/%3E%3C/svg%3E",
          "alt": "Swap arrows icon representing switching between formats",
          "note": "Icon"
        },
        "headline": "Podcasting is now a hybrid medium",
        "text": "77% of podcast consumers say they alternate between audio and video. It's no longer a choice between formats, it's both."
      },
      {
        "stat": "",
        "image": {
          "src": "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%233886FF' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 17h14M7 17V9m5 8V5m5 12v-5'/%3E%3C/svg%3E",
          "alt": "Bars icon representing where formats are consumed",
          "note": "Icon"
        },
        "headline": "Video lives at home, audio goes mobile",
        "text": "Video consumption concentrates at home and while relaxing. Audio is moving the opposite direction: in-car listening jumped from 48% to 56%, and exercising or walking climbed from 52% to 55%."
      },
      {
        "stat": "",
        "image": {
          "src": "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%233886FF' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Ccircle cx='18' cy='5' r='3'/%3E%3Ccircle cx='6' cy='12' r='3'/%3E%3Ccircle cx='18' cy='19' r='3'/%3E%3Cline x1='8.6' y1='13.5' x2='15.4' y2='17.5'/%3E%3Cline x1='15.4' y1='6.5' x2='8.6' y2='10.5'/%3E%3C/svg%3E",
          "alt": "Share icon representing social discovery",
          "note": "Icon"
        },
        "headline": "Discovery has moved to social media",
        "text": "Social media overtook friends and family as the top discovery method overall, and the gap is far wider among Gen Z, where several other platforms surge for discovery."
      }
    ],
    "visuals": [
      {
        "type": "bar",
        "title": "How consumers define a “podcast”: 2023 vs. 2025",
        "alt": "Bar chart comparing 2023 and 2025 survey results for how podcast consumers define a podcast. In 2023, 75% said audio or video and 22% said audio-only. In 2025, 85% said audio or video and 13% said audio-only.",
        "caption": "Share of podcast consumers by definition, comparing the two waves of this tracking study. Source: Coleman Insights and Amplifi Media, The State of Video Podcasting, 2023 and 2025.",
        "unit": "%",
        "series": [
          {
            "label": "2023: Defines podcast as audio or video",
            "value": 75
          },
          {
            "label": "2025: Defines podcast as audio or video",
            "value": 85,
            "hi": true
          },
          {
            "label": "2023: Defines podcast as audio-only",
            "value": 22
          },
          {
            "label": "2025: Defines podcast as audio-only",
            "value": 13,
            "hi": true
          }
        ]
      },
      {
        "type": "bar",
        "title": "Where audio podcasts get consumed: 2023 vs. 2025",
        "alt": "Bar chart comparing 2023 and 2025 survey results for where consumers listen to audio podcasts. In-car listening rose from 48% to 56%. Listening while exercising or walking rose from 52% to 55%.",
        "caption": "Share of audio podcast consumption by location, comparing the two waves of this tracking study. In-car listening rose from the #5 to the #2 location; exercising or walking rose from #4 to #3. Source: Coleman Insights and Amplifi Media, The State of Video Podcasting, 2023 and 2025.",
        "unit": "%",
        "series": [
          {
            "label": "2023: In the car",
            "value": 48
          },
          {
            "label": "2025: In the car",
            "value": 56,
            "hi": true
          },
          {
            "label": "2023: Exercising or walking",
            "value": 52
          },
          {
            "label": "2025: Exercising or walking",
            "value": 55,
            "hi": true
          }
        ]
      }
    ],
    "qa": [
      {
        "q": "Is video killing audio podcasting?",
        "a": "No. In three years, YouTube's share of podcast consumption grew from 60% to 70%, but it didn't come out of other platforms' hides, and audio consumption is shifting to more active moments like driving and exercising rather than disappearing. Video and audio are complementary, not competing."
      },
      {
        "q": "How many podcast consumers actually watch video?",
        "a": "77% say they alternate between audio and video, effectively making podcasting a hybrid medium. Only a minority stick to one format exclusively."
      },
      {
        "q": "Has the definition of a “podcast” changed?",
        "a": "Yes, quickly. In 2023, 75% of consumers defined a podcast as audio or video and 22% said audio-only. By 2025, that shifted to 85% audio-or-video and just 13% audio-only."
      },
      {
        "q": "Where is video podcasting actually consumed?",
        "a": "Primarily at home and while relaxing, the same occasions audio used to dominate. Audio, meanwhile, is moving toward more active, mobile moments."
      },
      {
        "q": "Is audio consumption declining?",
        "a": "Not in the moments that matter. In-car audio listening rose from 48% to 56% of consumers, moving from the #5 to the #2 location, and listening while exercising or walking rose from 52% to 55%."
      },
      {
        "q": "How do people discover new podcasts now?",
        "a": "Social media has overtaken friends and family as the top discovery method overall, and it's an even bigger gap among Gen Z, where other platforms also surge into the mix."
      },
      {
        "q": "What about Apple Podcasts?",
        "a": "Apple has an aging problem. Among 18-to-24-year-olds, Apple's usage drops into single digits while YouTube and Spotify dominate, even as Apple rolls out newly announced video features."
      }
    ],
    "means": [
      {
        "who": "Podcast creators and hosts",
        "image": {
          "src": "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23FFFFFF' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Crect x='2' y='6' width='14' height='12' rx='2'/%3E%3Cpolygon points='22 8 16 12 22 16 22 8'/%3E%3C/svg%3E",
          "alt": "Video camera icon",
          "note": "Icon"
        },
        "headline": "Offer both formats if you can",
        "text": "With 77% of consumers moving between audio and video, creators who publish only one format are leaving reach on the table. Video and audio don't have to say the same thing the same way."
      },
      {
        "who": "Networks and agencies",
        "image": {
          "src": "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23FFFFFF' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 11l19-9-9 19-2-8-8-2z'/%3E%3C/svg%3E",
          "alt": "Location pin icon",
          "note": "Icon"
        },
        "headline": "Match the format to the moment",
        "text": "Video consumption concentrates at home; audio is winning in the car and during exercise. Plan content and ad formats around where and how each format is actually consumed."
      },
      {
        "who": "Platforms and marketers",
        "image": {
          "src": "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23FFFFFF' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Ccircle cx='18' cy='5' r='3'/%3E%3Ccircle cx='6' cy='12' r='3'/%3E%3Ccircle cx='18' cy='19' r='3'/%3E%3Cline x1='8.6' y1='13.5' x2='15.4' y2='17.5'/%3E%3Cline x1='15.4' y1='6.5' x2='8.6' y2='10.5'/%3E%3C/svg%3E",
          "alt": "Share icon",
          "note": "Icon"
        },
        "headline": "Don't sleep on discovery",
        "text": "Social media has become the leading way people find new podcasts, especially among Gen Z. A platform strategy without a social discovery strategy is incomplete."
      }
    ],
    "methodology": [
      "Coleman Insights Vice President/Consultant Jay Nachlis and Amplifi Media Founder/CEO Steve Goldstein debuted “The State of Video Podcasting 2025” findings at Podcast Movement Evolutions in Chicago, followed by a live webinar on April 17, 2025.",
      "The study surveyed 1,000 U.S. podcast consumers ages 15 to 64 in March 2025. ESPN sponsored the study. It is the second wave of a tracking study Coleman Insights and Amplifi Media first fielded in July 2023, allowing direct before-and-after comparisons as video's role in podcasting has grown.",
      "Beyond the topline findings, the underlying data supports deeper cuts by platform, age, gender, ethnicity, geography, consumption frequency, and podcast category. Custom analysis is available for organizations that want findings tailored to their specific audience or strategy."
    ],
    "disclosure": "ESPN sponsored this research. The study was conducted by Coleman Insights in partnership with Amplifi Media. Findings debuted at Podcast Movement Evolutions in Chicago and were presented in a live webinar on April 17, 2025. The full report is free to download.",
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    "formEmbed": "",
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      {
        "title": "Pod Predictor Podcast Concept Testing",
        "note": "Test a show concept, title, and positioning before you commit to production.",
        "url": "https://colemaninsights.com/podcasting/pod-predictor"
      },
      {
        "title": "mediaEKG Content Testing",
        "note": "Second-by-second listener response to trailers, episodes, and promos.",
        "url": "https://colemaninsights.com/podcasting/mediaekg-ekg-content-research"
      },
      {
        "title": "Podcast Research",
        "note": "How Coleman Insights works with podcast networks and creators.",
        "url": "https://colemaninsights.com/podcasting/podcast-research"
      }
    ],
    "reading": [
      {
        "title": "Why The Rise Of Video Podcasting Is Not Killing Audio",
        "note": "Jay Nachlis on why video and audio are complementary, not competing.",
        "url": "https://colemaninsights.com/coleman-insights-blog/why-the-rise-of-video-podcasting-is-not-killing-audio"
      },
      {
        "title": "How To Customize Your Video Podcasting Strategy",
        "note": "How to cut this data by platform, age, and audience for your own strategy.",
        "url": "https://colemaninsights.com/coleman-insights-blog/how-to-customize-your-video-podcasting-strategy"
      },
      {
        "title": "Apple Podcasts is on Video. Will Users Notice?",
        "note": "What this study's data says about Apple's video podcasting push.",
        "url": "https://colemaninsights.com/coleman-insights-blog/apple-podcasts-is-in-on-video-will-users-notice"
      }
    ],
    "conversion": {
      "type": "consultation",
      "headline": "Get the full data behind these numbers",
      "text": "Coleman Insights and Amplifi Media can cut this data by platform, age, gender, category, or your specific audience, or run a custom study for your show or network.",
      "buttonLabel": "Talk to Coleman Insights",
      "url": "https://colemaninsights.com/contact",
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      "title": "The State of Video Podcasting 2025 | Coleman Insights",
      "description": "Coleman Insights and Amplifi Media surveyed 1,000 U.S. podcast consumers. See why video isn't killing audio, how YouTube extended its lead, and where discovery is headed next."
    },
    "callout": {
      "quote": "Intimate, one-to-one, spoken word audio is what made this medium great, continues to keep it great, and will play a crucial role in its next era, alongside video.",
      "attribution": "Jay Nachlis, Coleman Insights"
    }
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        "Podcasting"
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      "title": "The New Rules of Podcasting on YouTube",
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      "title": "Contemporary Music SuperStudy 3",
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        "Radio"
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      "title": "Coleman Insights Finds Opportunity for NextRadio",
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		<p>The post <a href="https://colemaninsights.com/insights-studies/the-state-of-video-podcasting-2">The State of Video Podcasting</a> appeared first on <a href="https://colemaninsights.com">Coleman Insights</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Podcast Trailers: A Playbook for Producing Successful Teasers</title>
		<link>https://colemaninsights.com/insights-studies/podcast-trailers-a-playbook-for-producing-successful-teasers</link>
		
		<dc:creator><![CDATA[Jay Nachlis]]></dc:creator>
		<pubDate>Thu, 27 Aug 2026 19:56:20 +0000</pubDate>
				<category><![CDATA[Industry Studies]]></category>
		<category><![CDATA[Podcasts]]></category>
		<guid isPermaLink="false">https://colemaninsights.com/?page_id=6842</guid>

					<description><![CDATA[<p>Industry Studies / Browse All Studies / Study sheet &#160; Executive summary What this study is set out to answer What the study found Key findings From the study The research in two figures Questions this study answers Watch the webinar The findings, presented Walk through the research with the team that ran it, including &#8230; <a href="https://colemaninsights.com/insights-studies/podcast-trailers-a-playbook-for-producing-successful-teasers" class="more-link">Continue reading <span class="screen-reader-text">Podcast Trailers: A Playbook for Producing Successful Teasers</span> <span class="meta-nav">&#187;</span></a></p>
<p>The post <a href="https://colemaninsights.com/insights-studies/podcast-trailers-a-playbook-for-producing-successful-teasers">Podcast Trailers: A Playbook for Producing Successful Teasers</a> appeared first on <a href="https://colemaninsights.com">Coleman Insights</a>.</p>
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      <div class="hero-copy">
        <div class="tag-row" id="heroTags"></div>
        <h1 id="studyTitle"></h1>
        <p class="lede" id="studyLede"></p>
        <div class="byline" id="byline"></div>
        <div class="actions" id="heroActions"></div>
        <div class="hero-cover" id="heroCover"></div>
        <p class="partners" id="studyPartners"></p>
      </div>
      <div class="hero-side">
        <aside class="spec" id="specSheet" aria-label="Study sheet">
        <p class="spec-title">Study sheet</p>
        <dl id="specList"></dl>
        </aside>
      </div>
    </div>
    <div class="meter-row">
      <div class="meter-strip" id="meterStrip" aria-hidden="true"></div>
      <p class="meter-label" id="meterLabel"></p>
    </div>
  </div>
</header>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-3ff9d8b7 elementor-widget elementor-widget-html" data-id="3ff9d8b7" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Outfit:wght@400;500;600;700;800&display=swap" rel="stylesheet">
<style>
/* ==========================================================
   COLEMAN INSIGHTS - INDUSTRY STUDY LANDING PAGE
   Shares the token layer with the Industry Studies index page.
   ========================================================== */
:root {
  --ink:        #2C4F7A;
  --ink-soft:   #345582;
  --meter:      #41628E;
  --brand-mid:  #5987C6;
  --muted:      #6986AE;
  --paper:      #FFFFFF;
  --paper-dim:  #EFF4FA;
  --line:       #D7E1EE;
  --accent:     #38B6FF;   /* sparse: live dot, meter peak, primary CTA */
  --accent-ink: #1F9BE0;
  --radius: 6px;
  --font-display: "Outfit", sans-serif;
  --font-body: "Outfit", sans-serif;
  --font-data: "Outfit", sans-serif;   /* labels and metadata: same face, set small with letter-spacing */
}
.cs-page *, .cs-page { margin: 0; padding: 0; box-sizing: border-box; }
.cs-page { font-family: var(--font-body); color: var(--ink-soft); background: var(--paper); line-height: 1.6; -webkit-font-smoothing: antialiased; }
.wrap { max-width: 1180px; margin: 0 auto; padding: 0 24px; }
a { color: var(--meter); text-decoration: none; }
a:hover { text-decoration: underline; }
a:focus-visible, button:focus-visible { outline: 3px solid var(--accent); outline-offset: 2px; }

/* ---------- Shared atoms ---------- */
.kicker { font-family: var(--font-data); font-size: 13px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink); display: flex; align-items: center; gap: 10px; margin-bottom: 18px; }
.kicker::before { content: ""; width: 9px; height: 9px; border-radius: 50%; background: var(--brand-mid); }
.kicker.live::before { background: var(--accent); }
@media (prefers-reduced-motion: no-preference) {
  .kicker.live::before { animation: pulse 2.2s ease-in-out infinite; }
  @keyframes pulse { 0%,100%{opacity:1} 50%{opacity:0.35} }
}
h2.section-title { font-family: var(--font-display); font-weight: 800; font-size: clamp(24px, 3vw, 32px); line-height: 1.12; letter-spacing: -0.01em; text-transform: uppercase; color: var(--ink); max-width: 26ch; }
.tag-row { display: flex; gap: 8px; flex-wrap: wrap; align-items: center; }
.topic-tag { font-family: var(--font-data); font-size: 10.5px; letter-spacing: 0.09em; text-transform: uppercase; padding: 4px 9px; border-radius: 3px; background: var(--paper-dim); border: 1px solid var(--line); color: var(--ink); }
.year-stamp { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.09em; color: var(--brand-mid); margin-left: auto; }
.btn { font-family: var(--font-display); font-weight: 600; font-size: 14px; letter-spacing: 0.02em; padding: 12px 22px; border-radius: var(--radius); display: inline-block; border: none; cursor: pointer; }
.btn-solid { background: var(--accent); color: #fff; }
.btn-solid:hover { background: var(--accent-ink); text-decoration: none; }
.btn-ghost { background: transparent; color: #fff; border: 1px solid #6E8CB5; }
.btn-ghost:hover { border-color: #fff; text-decoration: none; }
.btn-outline { background: transparent; color: var(--ink); border: 1px solid var(--ink); }
.btn-outline:hover { background: var(--ink); color: #fff; text-decoration: none; }
.prose p { font-size: 15.5px; margin-bottom: 16px; max-width: 64ch; }
.prose p:last-child { margin-bottom: 0; }
[hidden] { display: none !important; }

/* Visual placeholders: render a real image when src is set, otherwise a labelled slot */
.ph { position: relative; width: 100%; border-radius: var(--radius); overflow: hidden; background: var(--paper-dim); display: flex; align-items: center; justify-content: center; text-align: center; }
.ph::before { content: ""; position: absolute; inset: 0; background: repeating-linear-gradient(135deg, transparent 0 14px, rgba(89,135,198,0.10) 14px 15px); }
.ph .ph-label { position: relative; font-family: var(--font-data); font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--meter); padding: 10px 14px; line-height: 1.5; }
.ph .ph-label b { display: block; font-weight: 500; color: var(--ink); }
.ph.dark { background: rgba(255,255,255,0.05); }
.ph.dark::before { background: repeating-linear-gradient(135deg, transparent 0 14px, rgba(255,255,255,0.08) 14px 15px); }
.ph.dark .ph-label { color: #A9B9D4; }
.ph.dark .ph-label b { color: #fff; }
.ph img { position: relative; width: 100%; height: 100%; object-fit: cover; display: block; }
.ph.r-cover { aspect-ratio: 4 / 3; }
.ph.r-wide { aspect-ratio: 16 / 9; }
.ph.r-tall { aspect-ratio: 3 / 4; }
.ph.r-icon { width: 56px; height: 56px; aspect-ratio: 1; border-radius: 8px; margin-bottom: 16px; }
.ph.r-icon .ph-label { font-size: 9px; padding: 4px; letter-spacing: 0.06em; }
.ph.r-icon .ph-label b { display: none; }

/* ---------- Hero ---------- */
.hero { background: var(--ink); color: #E7ECF5; padding: 28px 0 0; }
.crumb { font-family: var(--font-data); font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; color: #A9B9D4; margin-bottom: 36px; }
.crumb a { color: #A9B9D4; }
.crumb a:hover { color: #fff; }
.hero-grid { display: grid; grid-template-columns: 1.45fr 1fr; gap: 48px; align-items: stretch; }
.hero-side { display: flex; }
.hero .tag-row .topic-tag { background: rgba(255,255,255,0.06); border-color: rgba(255,255,255,0.18); color: #E7ECF5; }
.hero .year-stamp { color: var(--accent); }
.hero h1 { font-family: var(--font-display); font-weight: 800; font-size: clamp(32px, 4.2vw, 50px); line-height: 1.06; letter-spacing: -0.015em; color: #FFFFFF; margin: 22px 0 18px; max-width: 22ch; }
.hero .lede { font-size: 17px; max-width: 58ch; color: #C4CEDF; }
.byline { margin-top: 22px; padding-top: 16px; border-top: 1px solid rgba(255,255,255,0.14); font-family: var(--font-data); font-size: 12px; letter-spacing: 0.06em; text-transform: uppercase; color: #8FA0BC; line-height: 1.9; }
.byline .row { display: block; }
.byline b { color: #E7ECF5; font-weight: 500; }
.byline a { color: #fff; text-decoration: underline; text-decoration-color: rgba(255,255,255,0.35); text-underline-offset: 3px; }
.byline a:hover { text-decoration-color: #fff; }
.byline .sep { color: #6E8CB5; margin: 0 8px; }
.hero .partners { font-family: var(--font-data); font-size: 12px; letter-spacing: 0.06em; text-transform: uppercase; color: #8FA0BC; margin-top: 22px; line-height: 1.9; }
.hero .actions { margin-top: 28px; display: flex; gap: 12px; flex-wrap: wrap; }
.hero-cover { margin-top: 32px; }
.hero-cover .ph.r-cover { aspect-ratio: 16 / 9; }
.spec { background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.14); border-radius: var(--radius); padding: 24px 26px 8px; margin-top: 6px; flex: 1; display: flex; flex-direction: column; }
.spec-title { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent); margin-bottom: 14px; padding-bottom: 12px; border-bottom: 1px solid rgba(255,255,255,0.14); }
.spec dl { display: grid; grid-template-columns: max-content 1fr; column-gap: 20px; flex: 1; align-content: space-evenly; }
.spec dt { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: #8FA0BC; padding: 10px 0; border-bottom: 1px solid rgba(255,255,255,0.08); }
.spec dd { font-size: 14px; color: #E7ECF5; padding: 10px 0; border-bottom: 1px solid rgba(255,255,255,0.08); }
.spec dt:last-of-type, .spec dd:last-of-type { border-bottom: none; }
.meter-row { margin-top: 44px; padding: 18px 0 22px; border-top: 1px solid rgba(255,255,255,0.12); display: flex; align-items: flex-end; gap: 24px; }
.meter-strip { display: flex; gap: 3px; height: 22px; align-items: flex-end; flex: 1; max-width: 640px; }
.meter-strip span { flex: 1; background: rgba(255,255,255,0.16); border-radius: 2px 2px 0 0; min-height: 4px; }
.meter-strip span.warm { background: var(--brand-mid); }
.meter-strip span.here { background: var(--accent); }
.meter-label { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: #8FA0BC; white-space: nowrap; }
.meter-label b { color: var(--accent); font-weight: 500; }

/* ---------- Executive summary ---------- */
.summary { padding: 56px 0 48px; border-bottom: 1px solid var(--line); }
.summary-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 48px; align-items: start; }
.summary-facts { display: grid; gap: 14px; }
.summary-visual { margin-top: 40px; }
.summary-visual .ph.r-wide { aspect-ratio: 21 / 9; }
.fact { border-left: 3px solid var(--brand-mid); padding: 2px 0 2px 16px; }
.fact .k { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); display: block; margin-bottom: 2px; }
.fact .v { font-size: 14.5px; color: var(--ink); }

/* ---------- Findings ---------- */
.findings { padding: 56px 0; }
.findings-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; margin-bottom: 30px; }
.findings-head p.sub { max-width: 52ch; font-size: 15px; }
.finding-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.finding { border: 1px solid var(--line); border-top: 3px solid var(--brand-mid); border-radius: var(--radius); padding: 24px; background: var(--paper); }
.finding .stat { font-family: var(--font-display); font-weight: 800; font-size: 40px; line-height: 1; letter-spacing: -0.02em; color: var(--ink); display: block; margin-bottom: 10px; }
.finding h3 { font-family: var(--font-display); font-weight: 700; font-size: 18px; line-height: 1.22; color: var(--ink); margin-bottom: 8px; }
.finding p { font-size: 14.5px; }

/* ---------- Visuals ---------- */
.visuals { background: var(--paper-dim); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: 56px 0; }
.figure-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; margin-top: 8px; }
.figure-grid.single { grid-template-columns: 1fr; max-width: 760px; }
.cs-page figure { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px 22px 18px; }
.cs-page figure h3 { font-family: var(--font-display); font-weight: 700; font-size: 16px; color: var(--ink); margin-bottom: 18px; }
figure svg { width: 100%; height: auto; display: block; }
figure img { width: 100%; height: auto; display: block; border-radius: 3px; }
.cs-page figcaption { font-size: 13px; color: var(--muted); margin-top: 14px; padding-top: 12px; border-top: 1px solid var(--line); }
figcaption b { color: var(--ink); font-weight: 600; }
.chart .bar { fill: var(--brand-mid); }
.chart .bar.hi { fill: var(--accent); }
.chart text { font-family: var(--font-data); font-size: 11px; fill: var(--ink-soft); }
.chart .val { fill: var(--ink); font-weight: 500; }
.chart .axis { stroke: var(--line); }
.design-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; }
.design-cell { border: 1px solid var(--line); border-radius: 4px; padding: 12px 14px; }
.design-cell .show { font-family: var(--font-display); font-weight: 700; font-size: 14px; color: var(--ink); }
.design-cell .pub { font-family: var(--font-data); font-size: 10.5px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); margin: 2px 0 8px; }
.design-cell .ab { display: flex; gap: 6px; align-items: center; font-family: var(--font-data); font-size: 11px; color: var(--ink-soft); }
.design-cell .ab span { flex: 1; text-align: center; padding: 6px 4px; background: var(--paper-dim); border-radius: 3px; }
.design-cell .ab i { font-style: normal; color: var(--accent); font-weight: 500; }

/* ---------- Q&A ---------- */
.qa { padding: 56px 0; }
.qa-grid { display: grid; grid-template-columns: 1.6fr 1fr; gap: 48px; align-items: start; }
.qa-visual { position: sticky; top: 24px; }
.qa-bullets { list-style: none; display: flex; flex-direction: column; gap: 4px; margin-top: 4px; }
.qa-bullets li { position: relative; padding: 10px 0 10px 22px; font-family: var(--font-display); font-weight: 600; font-size: 17px; line-height: 1.4; color: var(--ink); }
.qa-bullets li::before { content: ""; position: absolute; left: 2px; top: 19px; width: 7px; height: 7px; border-radius: 50%; background: var(--accent); }

/* ---------- What this means ---------- */
.means { background: var(--ink); color: #E7ECF5; padding: 56px 0; }
.means .kicker, .means h2.section-title { color: #fff; }
.means h2.section-title { max-width: none; }
.means .kicker::before { background: var(--accent); }
.means-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 36px; }
.means-card { background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.14); border-radius: var(--radius); padding: 24px; }
.means-card .who { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent); margin-bottom: 8px; }
.means-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 17px; line-height: 1.25; color: #fff; margin-bottom: 8px; }
.means-card p { font-size: 14px; color: #C4CEDF; }

/* ---------- Watch ---------- */
.watch { background: var(--paper-dim); border-bottom: 1px solid var(--line); padding: 56px 0; }
.watch-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 40px; align-items: center; }
.cs-page .video { position: relative; aspect-ratio: 16 / 9; background: var(--ink); border-radius: var(--radius); overflow: hidden; }
.video iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.watch p.body { font-size: 15px; margin: 12px 0 22px; max-width: 44ch; }

/* ---------- Methodology + Get the study ---------- */
.method { padding: 56px 0; }
.method-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 48px; align-items: start; }
.method-copy h2 { margin-bottom: 20px; }
.method-visual { margin: 6px 0 22px; max-width: 64ch; }
.disclosure { margin-top: 20px; padding: 12px 14px; background: var(--paper-dim); border-radius: var(--radius); font-size: 11.5px !important; line-height: 1.5; color: var(--ink-soft); max-width: 64ch; }
.disclosure b { color: var(--ink); }
.get-card { position: sticky; top: 24px; background: var(--ink); color: #E7ECF5; border-radius: var(--radius); padding: 30px; }
.get-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 22px; line-height: 1.15; color: #fff; margin-bottom: 10px; }
.get-card p { font-size: 14px; color: #C4CEDF; }
.get-card .format { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: #8FA0BC; margin-top: 18px; }
.get-card .actions { margin-top: 18px; display: flex; flex-direction: column; gap: 10px; }
.get-card .actions .btn { text-align: center; }
.form-slot { margin-top: 18px; background: rgba(255,255,255,0.05); border: 1px dashed rgba(255,255,255,0.28); border-radius: var(--radius); padding: 18px; font-family: var(--font-data); font-size: 12px; color: #A9B9D4; }

/* ---------- Related ---------- */
.related { background: var(--paper-dim); border-top: 1px solid var(--line); padding: 56px 0 64px; }
.related-head { display: flex; justify-content: space-between; align-items: baseline; gap: 24px; flex-wrap: wrap; margin-bottom: 26px; }
.related-head a.all { font-family: var(--font-display); font-weight: 600; font-size: 14px; }
.study-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.study-card { border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; display: flex; flex-direction: column; background: var(--paper); transition: border-color 0.15s ease, box-shadow 0.15s ease; }
.study-card:hover { border-color: var(--ink); box-shadow: 0 6px 18px rgba(44, 79, 122, 0.10); }
.study-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 18px; line-height: 1.22; color: var(--ink); margin: 14px 0 8px; }
.study-card p { font-size: 14px; flex: 1; }
.study-card a.study-link { font-family: var(--font-display); font-weight: 600; font-size: 13.5px; color: var(--meter); margin-top: 14px; display: inline-block; }
.link-cols { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; margin-top: 34px; }
.link-col { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px 24px; }
.link-col h3 { font-family: var(--font-data); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }
.link-col ul { list-style: none; }
.link-col li { padding: 9px 0; border-top: 1px solid var(--line); }
.link-col li a { font-family: var(--font-display); font-weight: 600; font-size: 14.5px; color: var(--ink); }
.link-col li a:hover { color: var(--meter); }
.link-col li span { display: block; font-size: 13px; color: var(--ink-soft); margin-top: 2px; }

/* ---------- Conversion band ---------- */
.cta-band { background: var(--ink); padding: 64px 0; }
.cta-band .inner { display: flex; flex-direction: column; align-items: center; text-align: center; gap: 28px; }
.cta-band h2 { font-family: var(--font-display); font-weight: 800; font-size: clamp(24px, 3vw, 34px); text-transform: uppercase; color: #fff; line-height: 1.1; max-width: 24ch; margin: 0 auto; }
.cta-band p { color: #C4CEDF; max-width: 56ch; margin: 12px auto 0; font-size: 15px; }
.cta-band .cta-form { display: flex; gap: 10px; flex-wrap: wrap; justify-content: center; }
.cta-band input[type="email"] { font-family: var(--font-body); font-size: 14px; padding: 12px 16px; border-radius: var(--radius); border: 1px solid #6E8CB5; background: rgba(255,255,255,0.06); color: #fff; min-width: 260px; }
.cta-band input::placeholder { color: #A9B9D4; }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  .hero-grid, .summary-grid, .watch-grid, .method-grid, .qa-grid { grid-template-columns: 1fr; }
  .qa-visual { position: static; }
  .means-grid { grid-template-columns: 1fr; }
  .get-card { position: static; }
  .spec { flex: none; width: 100%; }
  .meter-row { flex-direction: column; align-items: flex-start; gap: 12px; }
  .meter-strip { width: 100%; max-width: none; }
}
@media (max-width: 640px) {
  .finding-list, .figure-grid, .study-grid, .link-cols, .design-grid { grid-template-columns: 1fr; }
  .spec dl { grid-template-columns: 1fr; }
  .spec dt { padding-bottom: 2px; border-bottom: none; }
}

/* Fix: this theme floats bare <header>/<footer> tags as part of its legacy
   layout grid (#content, header, footer { float:left; width:100%; }).
   Neutralize that inside our component so .hero/.cs-page renders full width. */
.cs-page header, .cs-page footer { float: none; width: auto; }
/* Hide the theme's default content separator (line + asterisks) above the footer on this study page only */
body.page-id-6842 img.separator_under_content { display: none; }

.byline .row { margin-left: 0; margin-right: 0; max-width: none; width: auto; }
.cs-page .hero .crumb, .cs-page .hero .crumb a, .cs-page .hero .crumb span, .cs-page .hero .byline, .cs-page .hero .byline a, .cs-page .hero .byline .row, .cs-page .hero .byline b { color: #fff; }
</style>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-63c46c04 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="63c46c04" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e504e4a" data-id="7e504e4a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3fb20abf elementor-widget elementor-widget-html" data-id="3fb20abf" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<div class="cs-page">
<section class="summary" id="summarySection" aria-labelledby="summary-heading">
  <div class="wrap">
    <div class="summary-grid">
      <div class="prose">
        <p class="kicker live">Executive summary</p>
        <h2 class="section-title" id="summary-heading">What this study<br>is set out to answer</h2>
        <p id="summaryText" style="margin-top:18px"></p>
      </div>
      <div class="summary-facts" id="summaryFacts"></div>
    </div>
    <div class="summary-visual" id="summaryVisual"></div>
  </div>
</section>
</div>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
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					<h2 class="elementor-heading-title elementor-size-default">TEST YOUR TRAILER BEFORE YOU LAUNCH</h2>				</div>
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									<p style="text-align:center;max-width:56ch;margin:12px auto 0">Coleman Insights can run the same two-version test on your show&#8217;s trailer with real podcast listeners, and show you which version wins on preference, recall, and intent.</p>								</div>
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  "study": {
    "id": "podcast-trailers-playbook",
    "title": "Podcast Trailers: A Playbook for Producing Successful Teasers",
    "year": 2026,
    "topics": [
      "Podcasting"
    ],
    "partners": [
      "Nova Podcasts",
      "Pantheon Media",
      "Earbuds Podcast Collective"
    ],
    "description": "Based on a study of 500 U.S. podcast listeners, this research explores what people remember from podcast trailers, which creative elements spark interest, and how those moments influence intent to listen.",
    "downloadUrl": "https://colemaninsights.com/wp-content/uploads/2026/05/Coleman-Insights-Podcast-Trailers-a-Playbook-for-Producing-Successful-Teasers-2026-05-Final.pdf",
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      "summary": {
        "src": "https://colemaninsights.com/wp-content/uploads/2026/08/podcast-1.png",
        "alt": "Infographic showing podcast listening habits: 83% of respondents listen weekly or more, 35% listen daily",
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        "alt": "Key chart from the report showing the five trailer themes",
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      "title": "VP/Consultant, Coleman Insights",
      "url": ""
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    "datePublished": "2026-05-21",
    "dateUpdated": "2026-06-03",
    "spec": [
      [
        "Sample",
        "N=500 nationally representative U.S. adults, balanced across age, gender, and ethnicity"
      ],
      [
        "Eligibility",
        "Listen to a podcast at least a few times in a typical month"
      ],
      [
        "Listening habits",
        "83% weekly or more, 35% daily"
      ],
      [
        "Method",
        "Two versions of the same trailer, one variable changed. Forced-choice preference, unaided recall, and intent to listen"
      ],
      [
        "Fielded",
        "April 2026"
      ],
      [
        "Debuted",
        "The Podcast Show, London, May 21, 2026, followed by a webinar on June 3, 2026"
      ],
      [
        "Panel",
        "Jay Nachlis, Coleman Insights; Arielle Nissenblatt, Earbuds Podcast Collective; Rachel Corbett, Nova Podcasts; Peter Ferioli, Pantheon Podcasts"
      ]
    ],
    "summary": {
      "text": "A podcast trailer is often the first and most important moment of truth with potential listeners. In this research study from Coleman Insights, Nova Podcasts, and Pantheon Media, four real trailers, High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe, were each produced in two versions with a single creative variable changed. 500 U.S. podcast listeners heard both versions, chose the one they preferred, described what they remembered, and rated how likely they were to listen. Across four podcasts and multiple demographics, a clear pattern emerged: authenticity wins.",
      "question": "What do listeners remember from podcast trailers, which creative elements spark interest, and how do those moments influence intent to listen?",
      "audience": "Podcast creators, marketers, and media professionals looking to sharpen their promotional strategy and maximize audience growth",
      "method": "A/B tests of four real trailers, one variable changed per test, among 500 U.S. podcast listeners",
      "why": "Trailers that do not connect can mean lost audiences before a show even gets a chance"
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        "image": {
          "src": "data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%233886FF%22%20stroke-width%3D%221.8%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20r%3D%229%22%2F%3E%3Cpath%20d%3D%22M8%2012.5l2.5%202.5L16%209%22%2F%3E%3C%2Fsvg%3E",
          "alt": "Checkmark badge icon representing authenticity",
          "note": "Icon"
        },
        "headline": "Authenticity equals preference and intent",
        "text": "In three of the four shows tested, the version listeners perceived as more authentic won on both preference and listening intent."
      },
      {
        "stat": "",
        "image": {
          "src": "data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%233886FF%22%20stroke-width%3D%221.8%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M11%203H5a2%202%200%2000-2%202v6l9.5%209.5a2%202%200%20002.8%200l5.2-5.2a2%202%200%20000-2.8L11%203z%22%2F%3E%3Ccircle%20cx%3D%227.5%22%20cy%3D%227.5%22%20r%3D%221.2%22%20fill%3D%22%233886FF%22%20stroke%3D%22none%22%2F%3E%3C%2Fsvg%3E",
          "alt": "Tag icon representing show name recall",
          "note": "Icon"
        },
        "headline": "Show name recall is higher with natural delivery",
        "text": "Natural, authentic delivery boosted memory of the show name more than the versions listeners perceived as energetic."
      },
      {
        "stat": "",
        "image": {
          "src": "data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%233886FF%22%20stroke-width%3D%221.8%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M13%202L4%2014h6l-1%208%209-12h-6l1-8z%22%2F%3E%3C%2Fsvg%3E",
          "alt": "Lightning bolt icon representing energy",
          "note": "Icon"
        },
        "headline": "Energy is not dead, but context matters",
        "text": "Superfan Diaries showed energy can drive intent. The AI-voiced version won every intent measure even though the authentic version won preference. The exception that proves the rule."
      },
      {
        "stat": "",
        "image": {
          "src": "data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%233886FF%22%20stroke-width%3D%221.8%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M1%2012s4-7%2011-7%2011%207%2011%207-4%207-11%207-11-7-11-7z%22%2F%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20r%3D%223%22%2F%3E%3C%2Fsvg%3E",
          "alt": "Eye icon representing listeners detecting inauthenticity",
          "note": "Icon"
        },
        "headline": "Listeners can tell when it feels like an ad",
        "text": "Promos that feel too commercial lose trust fast. Audiences are sensitive to the difference, as the Binge or Cringe intro test showed when one opening was read as an ad for Netflix."
      }
    ],
    "visuals": [
      {
        "type": "design",
        "title": "Four shows, four creative variables",
        "alt": "Diagram of the study design: four podcast trailers, each tested in two versions with one variable changed. High Scrollers tested host versus third-person narration, Superfan Diaries tested an AI voice versus the authentic host, Better Than Yesterday tested a sizzle reel versus an explainer, and Binge or Cringe tested two different intros.",
        "caption": "Each show tested a distinct creative variable across trailer formats. Listeners heard both versions of the same trailer with one variable changed, then gave a forced-choice preference, unaided recall, and intent to listen.",
        "cells": [
          {
            "show": "High Scrollers",
            "publisher": "Nova Podcasts",
            "a": "Host read",
            "b": "3rd person read"
          },
          {
            "show": "Superfan Diaries",
            "publisher": "Pantheon Media",
            "a": "AI voice",
            "b": "Authentic host"
          },
          {
            "show": "Better Than Yesterday",
            "publisher": "Nova Podcasts",
            "a": "Sizzle",
            "b": "Explainer"
          },
          {
            "show": "Binge or Cringe",
            "publisher": "Pantheon Media",
            "a": "Intro 1",
            "b": "Intro 2"
          }
        ]
      },
      {
        "type": "bar",
        "title": "How listeners described the version they preferred",
        "alt": "Bar chart of the share of listener comments citing clarity or authenticity for each trailer version. High Scrollers: 50 percent cited clarity for the third-person read versus 35 percent for the host read, and 45 percent versus 25 percent for authenticity. Better Than Yesterday: 66 percent found the explainer easier to understand versus 46 percent for the sizzle, and 71 percent found it more natural versus 41 percent. Binge or Cringe: 57 percent found Intro 1 more authentic versus 36 percent for Intro 2.",
        "caption": "Share of listener comments citing each quality, by trailer version. The highlighted bar in each pair is the version that won on preference. Source: Coleman Insights, Podcast Trailers study, April 2026.",
        "unit": "%",
        "series": [
          {
            "label": "High Scrollers, clear: 3rd person",
            "value": 50,
            "hi": true
          },
          {
            "label": "High Scrollers, clear: Host",
            "value": 35
          },
          {
            "label": "High Scrollers, authentic: 3rd person",
            "value": 45,
            "hi": true
          },
          {
            "label": "High Scrollers, authentic: Host",
            "value": 25
          },
          {
            "label": "Better Than Yesterday, easy: Explainer",
            "value": 66,
            "hi": true
          },
          {
            "label": "Better Than Yesterday, easy: Sizzle",
            "value": 46
          },
          {
            "label": "Better Than Yesterday, natural: Explainer",
            "value": 71,
            "hi": true
          },
          {
            "label": "Better Than Yesterday, natural: Sizzle",
            "value": 41
          },
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  /* What this means */
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				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://colemaninsights.com/insights-studies/podcast-trailers-a-playbook-for-producing-successful-teasers">Podcast Trailers: A Playbook for Producing Successful Teasers</a> appeared first on <a href="https://colemaninsights.com">Coleman Insights</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Outside Thinking Podcast Preview</title>
		<link>https://colemaninsights.com/podcasts/outside-thinking-podcast-preview</link>
					<comments>https://colemaninsights.com/podcasts/outside-thinking-podcast-preview#respond</comments>
		
		<dc:creator><![CDATA[Jay Nachlis]]></dc:creator>
		<pubDate>Fri, 25 Dec 2020 18:44:13 +0000</pubDate>
				<category><![CDATA[Podcasts]]></category>
		<guid isPermaLink="false">https://colemaninsights.com/?p=4027</guid>

					<description><![CDATA[<p>Coleman Insights presents Outside Thinking, a new podcast from the media research firm. Host Jay Nachlis will interview innovators from various industries who view their brands from the consumers&#8217; perspective. Coming spring 2021.</p>
<p>The post <a href="https://colemaninsights.com/podcasts/outside-thinking-podcast-preview">Outside Thinking Podcast Preview</a> appeared first on <a href="https://colemaninsights.com">Coleman Insights</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Coleman Insights presents <em>Outside Thinking</em>, a new podcast from the media research firm. Host Jay Nachlis will interview innovators from various industries who view their brands from the consumers&#8217; perspective. Coming spring 2021.</p>
<p>The post <a href="https://colemaninsights.com/podcasts/outside-thinking-podcast-preview">Outside Thinking Podcast Preview</a> appeared first on <a href="https://colemaninsights.com">Coleman Insights</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://colemaninsights.com/podcasts/outside-thinking-podcast-preview/feed</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
				<enclosure url="https://media.blubrry.com/outside_thinking_podcast/content.blubrry.com/outside_thinking_podcast/Outside_Thinking_Podcast_Preview.mp3" length="5242880" type="audio/mpeg" />

				<itunes:image href="https://colemaninsights.com/wp-content/uploads/2020/12/podcast-upate-1.jpg" />
		<itunes:title>Outside Thinking Podcast Preview</itunes:title>
		<itunes:episodeType>full</itunes:episodeType>
	</item>
	</channel>
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