August 27, 2026

Podcast Trailers: A Playbook for Producing Successful Teasers

Executive summary

What this study
is set out to answer

What the study found

Key findings

From the study

The research in two figures

Watch the webinar

The findings, presented

Walk through the research with the team that ran it, including the examples and the questions that came up live.

Open on YouTube

Put it to work

What this means for your business

Methodology

How the research was conducted

TEST YOUR TRAILER BEFORE YOU LAUNCH

Coleman Insights can run the same two-version test on your show’s trailer with real podcast listeners, and show you which version wins on preference, recall, and intent.