Attribution & Brand Lift

Coleman Insights offers robust attribution and brand lift solutions to help sales teams demonstrate the value of their campaigns to advertisers.

  • Validate Audio Attribution: This tool enables radio sales teams to prove the effectiveness of their campaigns with a real-time dashboard, providing clear and actionable insights.
  • Ascend Brand Lift Studies: These studies show how consumer perceptions change as a result of campaign exposure. This can be achieved through pre- and post-campaign surveys, as well as a pixel-based methodology for podcasts and digital audio.

Schedule an exploratory call with a Coleman Insights consultant to discover the best research options for your brands.

Image of audio equipment at a radio station