Coleman Insights Debuts New Study on How Podcast Trailers Drive Listening Intent

May 19, 2026

RALEIGH, NC, MAY 19, 2026 – Coleman Insights, along with study partners Pantheon Media, Nova Podcasts, and Earbuds Podcast Collective, will present new research on podcast trailers at The Podcast Show on the Talking Podcasts 1 stage at London’s Islington Design Centre on Thursday, May 21, at 1 p.m. local time. The study examines what … Continue reading Coleman Insights Debuts New Study on How Podcast Trailers Drive Listening Intent »

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Coleman Insights And Partners Launch Game-Changing Validate Audio Attribution Platform For U.S. Radio Stations

November 13, 2024
Validate audio attribution

Media research firm Coleman Insights announces the introduction of Validate, an innovative new attribution platform that helps radio stations demonstrate the impact of their advertising campaigns. Validate helps radio stations show advertisers exactly how over-the-air advertising campaigns generate consumer impressions and drive traffic to websites. The launch follows a new agreement with Kamloops, BC-based Pattison … Continue reading Coleman Insights And Partners Launch Game-Changing Validate Audio Attribution Platform For U.S. Radio Stations »

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Coleman Insights Relaunches Integr8 USA National Callout Service

September 19, 2024

RALEIGH, NC, SEPTEMBER 18, 2024 – Media research firm Coleman Insights announces changes to its Integr8 USA national callout music testing service, which the company launched in May 2023. Integr8 USA originally served three formats with new music research—a combined Pop test for CHR and Hot AC, as well as tests for Country and Alternative. … Continue reading Coleman Insights Relaunches Integr8 USA National Callout Service »

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Quest Global Research Group Inc. Acquires Coleman Insights, Expanding Offerings and Enhancing Client Services

September 5, 2024

Oakville, Ontario – Sept 5, 2024: Quest Global Research Group Inc., a leader in the market research industry, is pleased to announce its acquisition of Coleman Insights, a prominent media research firm. This partnership will enable both companies to broaden their offerings and deliver enhanced services to clients across the market research community. Founded in 2003 … Continue reading Quest Global Research Group Inc. Acquires Coleman Insights, Expanding Offerings and Enhancing Client Services »

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Coleman Insights Reveals Surprising Findings About Michael Jackson and Van Halen In New FACT USA National Music Tests

August 12, 2024

RALEIGH, NC, AUGUST 12, 2024 – Media research firm Coleman Insights is releasing data from its FACT USASM National Music Tests for the Mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock, and R&B formats. In the FACT USA test for Mainstream AC, of the 80s, 90s, 00s, 10s, and 20s, the decade right … Continue reading Coleman Insights Reveals Surprising Findings About Michael Jackson and Van Halen In New FACT USA National Music Tests »

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Coleman Insights Launches FACT USA National Music Tests

June 18, 2024

Subscription-based music testing service initially available for seven formats RALEIGH, NC, JUNE 18, 2024 – Media research firm Coleman Insights announces the debut of its FACT USASM National Music Tests for the Mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock, and R&B formats. Subscriptions are now available to radio stations, streaming services, and … Continue reading Coleman Insights Launches FACT USA National Music Tests »

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Coleman Insights Launches Ascend Brand Lift Study Service

September 13, 2023
Ascend Brand Lift Study

RALEIGH, NC, SEPTEMBER 13, 2023 – Media research firm Coleman Insights announces the debut of its AscendSM Brand Lift Study service, designed to track and prove the effectiveness of radio, podcasting, and streaming audio advertising campaigns. These studies, customized for each client, can measure components including Brand Awareness, Brand Favorability, Purchase Intent, Message Association, and … Continue reading Coleman Insights Launches Ascend Brand Lift Study Service »

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Coleman Insights Launches Pod Predictor, a New Concept Testing Service for the Podcasting Industry

July 12, 2023

RALEIGH, NC, JULY 12, 2023 – Media research firm Coleman Insights announces the debut of Pod Predictor, a new service for podcasters to test concepts pre-launch. Pod Predictor surveys 1,000 18- to 64-year-old podcast listeners in the United States and Canada to determine how appealing a podcast concept is. Podcasters test a show title along … Continue reading Coleman Insights Launches Pod Predictor, a New Concept Testing Service for the Podcasting Industry »

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Coleman Insights Names Scott Musgrave As Senior Vice President/Chief Revenue Officer

September 8, 2022
Scott Musgrave

RESEARCH TRIANGLE PARK, NC, SEPTEMBER 8, 2022 – Media research firm Coleman Insights welcomes Scott Musgrave, most recently Head of U.S. Radio at Luminate (formerly Nielsen Music/MRC Data), as the newest member of its executive team. Musgrave begins his new responsibilities with Coleman Insights on September 12th. In his new role, Musgrave will oversee the … Continue reading Coleman Insights Names Scott Musgrave As Senior Vice President/Chief Revenue Officer »

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New Research Shows Consumers’ Appetite for Contemporary Music Has Yet to Rebound Despite Gradual Reopening of Society

April 26, 2022

RESEARCH TRIANGLE PARK, NC, April 26, 2022 – Coleman Insights revealed surprising initial findings from its fourth annual Contemporary Music SuperStudy, which examined the appetites for contemporary music among 1,000 12- to 54-year-olds across the United States and Canada. The annual benchmark study evaluated the most consumed songs of 2021—via radio airplay, streaming, and sales, … Continue reading New Research Shows Consumers’ Appetite for Contemporary Music Has Yet to Rebound Despite Gradual Reopening of Society »

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