Coleman Insights Names Bethany Barsoian Customer Success Manager for Validate

November 3, 2026

RALEIGH, NC, November 2, 2026 – Coleman Insights has named Bethany Barsoian Customer Success Manager for Validate, the company’s attribution platform that helps radio broadcasters demonstrate the impact of advertising campaigns on consumer behavior. In her new role, Barsoian will serve as the primary point of contact for Validate subscribers, overseeing customer onboarding, training, technical … Continue reading Coleman Insights Names Bethany Barsoian Customer Success Manager for Validate »

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Pattison Media Names Coleman Insights Exclusive Global Representative for Validate Audio Attribution

September 1, 2026

KAMLOOPS, BC and RALEIGH, NC, August 31, 2026 – Pattison Media and Coleman Insights today announced an expanded agreement naming Coleman Insights the exclusive global representative for Validate Audio Attribution, Pattison Media’s platform for measuring audio advertising performance and advertiser return on investment. The new agreement expands a relationship that began with Coleman Insights serving … Continue reading Pattison Media Names Coleman Insights Exclusive Global Representative for Validate Audio Attribution »

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Coleman Insights and Greater Public to Launch New Study on Public Radio Underwriting

July 1, 2026

RALEIGH, NC, JUNE 29, 2026 – Coleman Insights, in collaboration with Greater Public, will introduce The State of Public Radio Underwriting, a new qualitative study focused on the challenges, opportunities, and changing realities facing public radio underwriting professionals across the United States, at next week’s Public Media Growth Conference in Chicago. The study is designed … Continue reading Coleman Insights and Greater Public to Launch New Study on Public Radio Underwriting »

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Coleman Insights Debuts New Study on How Podcast Trailers Drive Listening Intent

May 19, 2026

RALEIGH, NC, MAY 19, 2026 – Coleman Insights, along with study partners Pantheon Media, Nova Podcasts, and Earbuds Podcast Collective, will present new research on podcast trailers at The Podcast Show on the Talking Podcasts 1 stage at London’s Islington Design Centre on Thursday, May 21, at 1 p.m. local time. The study examines what … Continue reading Coleman Insights Debuts New Study on How Podcast Trailers Drive Listening Intent »

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Coleman Insights And Partners Launch Game-Changing Validate Audio Attribution Platform For U.S. Radio Stations

November 13, 2024
Validate audio attribution

Media research firm Coleman Insights announces the introduction of Validate, an innovative new attribution platform that helps radio stations demonstrate the impact of their advertising campaigns. Validate helps radio stations show advertisers exactly how over-the-air advertising campaigns generate consumer impressions and drive traffic to websites. The launch follows a new agreement with Kamloops, BC-based Pattison … Continue reading Coleman Insights And Partners Launch Game-Changing Validate Audio Attribution Platform For U.S. Radio Stations »

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Coleman Insights Relaunches Integr8 USA National Callout Service

September 19, 2024

RALEIGH, NC, SEPTEMBER 18, 2024 – Media research firm Coleman Insights announces changes to its Integr8 USA national callout music testing service, which the company launched in May 2023. Integr8 USA originally served three formats with new music research—a combined Pop test for CHR and Hot AC, as well as tests for Country and Alternative. … Continue reading Coleman Insights Relaunches Integr8 USA National Callout Service »

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Quest Global Research Group Inc. Acquires Coleman Insights, Expanding Offerings and Enhancing Client Services

September 5, 2024

Oakville, Ontario – Sept 5, 2024: Quest Global Research Group Inc., a leader in the market research industry, is pleased to announce its acquisition of Coleman Insights, a prominent media research firm. This partnership will enable both companies to broaden their offerings and deliver enhanced services to clients across the market research community. Founded in 2003 … Continue reading Quest Global Research Group Inc. Acquires Coleman Insights, Expanding Offerings and Enhancing Client Services »

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Coleman Insights Reveals Surprising Findings About Michael Jackson and Van Halen In New FACT USA National Music Tests

August 12, 2024

RALEIGH, NC, AUGUST 12, 2024 – Media research firm Coleman Insights is releasing data from its FACT USASM National Music Tests for the Mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock, and R&B formats. In the FACT USA test for Mainstream AC, of the 80s, 90s, 00s, 10s, and 20s, the decade right … Continue reading Coleman Insights Reveals Surprising Findings About Michael Jackson and Van Halen In New FACT USA National Music Tests »

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Coleman Insights Launches FACT USA National Music Tests

June 18, 2024

Subscription-based music testing service initially available for seven formats RALEIGH, NC, JUNE 18, 2024 – Media research firm Coleman Insights announces the debut of its FACT USASM National Music Tests for the Mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock, and R&B formats. Subscriptions are now available to radio stations, streaming services, and … Continue reading Coleman Insights Launches FACT USA National Music Tests »

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Coleman Insights Launches Ascend Brand Lift Study Service

September 13, 2023
Ascend Brand Lift Study

RALEIGH, NC, SEPTEMBER 13, 2023 – Media research firm Coleman Insights announces the debut of its AscendSM Brand Lift Study service, designed to track and prove the effectiveness of radio, podcasting, and streaming audio advertising campaigns. These studies, customized for each client, can measure components including Brand Awareness, Brand Favorability, Purchase Intent, Message Association, and … Continue reading Coleman Insights Launches Ascend Brand Lift Study Service »

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