KAMLOOPS, BC and RALEIGH, NC, August 31, 2026 – Pattison Media and Coleman Insights today announced an expanded agreement naming Coleman Insights the exclusive global representative for Validate Audio Attribution, Pattison Media’s platform for measuring audio advertising performance and advertiser return on investment.
The new agreement expands a relationship that began with Coleman Insights serving as Validate’s exclusive representative in the United States. Under the expanded agreement, Coleman will now represent Validate to radio broadcasters and audio organizations worldwide, leading business development, sales, onboarding, and client support.
Validate helps broadcasters and advertisers connect radio and streaming audio campaign exposure with measurable consumer action. The platform combines streaming listening data, audience estimates from trusted ratings providers, and proprietary attribution technology to estimate total campaign reach across broadcast and streaming. It also tracks website engagement and captures conversion activity for up to 90 days after exposure.
“Our relationship with Coleman Insights has demonstrated the value of combining Validate’s technology with Coleman’s research expertise, industry relationships, and commitment to client service,” said Rod Schween, President of Pattison Media. “Expanding that relationship globally is a natural next step. Coleman will be an outstanding representative for Validate as we bring its capabilities to more broadcasters and advertisers around the world.”
“We have seen firsthand how Validate resonates with broadcasters seeking better ways to demonstrate the effectiveness of radio advertising,” said Warren Kurtzman, President of Coleman Insights. “We are excited to build on the partnership we have established with Pattison Media and bring Validate to broadcasters around the world. As advertisers demand greater accountability from every media investment, Validate gives radio a practical and compelling way to demonstrate the results it delivers.”
The expanded agreement combines Pattison Media’s continued investment in the development and evolution of Validate with Coleman Insights’ global audio industry relationships and consulting experience. Together, the companies will work to broaden adoption of attribution measurement and help broadcasters strengthen advertiser relationships with timely, actionable evidence of campaign performance.
For more information about Validate Audio Attribution, visit ColemanInsights.com/Validate.
