Over the last couple of weeks, we’ve shared some interesting findings about the current state of contemporary music. John Boyne compared this year’s study to the movie Groundhog Day, as some of the results appeared frozen in time. Warren Kurtzman discussed how Pop once again overperformed in this year’s version of the Contemporary Music SuperStudy. … Continue reading Slicing Contemporary Music Tastes by Demographics and Consumption »

You know a good promotion can drive listening to your radio station. But how can you capture the attention of your consumer when, as Barenaked Ladies sang so poignantly in 1998, “It’s All Been Done”? Although radio contesting is tactical in nature, it can have the benefit of strategic image building if executed correctly. That … Continue reading Using Contesting As Strategic Image Building »