The Age Relevance Rebrand

June 8, 2021
Vintage Old Spice Ad

The market segment has been around for decades. One of the brands in this segment was consistently popular but was declining in popularity—in part thanks to a wave of competition—and in large part because it had an age relevance problem. Originally a success with young men, this brand eventually was perceived as a product more … Continue reading The Age Relevance Rebrand »

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The Zen of Ted Lasso

May 25, 2021

When I was music director at K101 in San Francisco in 1996, my program director Casey Keating said something that stuck with me: “The station that wins in the hallways wins on the air.” When I interviewed for my current position at Coleman Insights, I was taken to lunch three times to ensure I wasn’t … Continue reading The Zen of Ted Lasso »

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Slicing Contemporary Music Tastes by Demographics and Consumption

May 11, 2021

Over the last couple of weeks, we’ve shared some interesting findings about the current state of contemporary music. John Boyne compared this year’s study to the movie Groundhog Day, as some of the results appeared frozen in time. Warren Kurtzman discussed how Pop once again overperformed in this year’s version of the Contemporary Music SuperStudy. … Continue reading Slicing Contemporary Music Tastes by Demographics and Consumption »

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Pop Reigns Supreme (Again!) in Contemporary Music SuperStudy 3

May 4, 2021
The Weeknd Blinding Lights second best testing song of 2020

Coleman Insights is releasing findings from its Contemporary Music SuperStudy 3 in a three-part blog series, followed by a free webinar on May 13th, in which the findings will be covered in greater depth. Details to register for that webinar are below. In last week’s Tuesdays With Coleman blog, my colleague John Boyne evoked memories … Continue reading Pop Reigns Supreme (Again!) in Contemporary Music SuperStudy 3 »

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