It can be challenging to explain why brand perception – a component of a great many of our research studies – is so important. After all, the best content always wins, right? Enter In-N-Out Burger and Whataburger. Most who know me well are familiar with my love of In-N-Out, the west coast fast food cult … Continue reading How a Brand Can Outshine Content: In-N-Out Burger vs. Whataburger
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In life, you run across different kinds of rock stars. There are the obvious ones – extroverts, in front of the stage, commanding attention. But there’s another kind of rock star. The one behind the scenes, the kind whose presence could be missed if you’re not looking closely enough. Jennifer Donnelly and Mandy Couch are … Continue reading Introducing the Coleman Insights Music Specialists
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Talent coach Steve Reynolds from The Reynolds Group has an unnaturally high affinity for soft rock favorites. Which makes him the natural choice to be the guest author of today’s Tuesdays With Coleman blog. I love love songs. Let me control the music when we’re together, and it’s likely the ride will be with the … Continue reading Five Brand Lessons from Sometimes When We Touch
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There has been and will continue to be much written on Elon Musk’s takeover of Twitter. It’s had such a pop culture impact, don’t be surprised if the consequences of his erratic management decisions are the subject of a Harvard course down the road. Yet I can’t help but notice that reaction to Musk’s decisions … Continue reading The Brand Violation of Elon Musk
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When I interviewed for a position at Coleman Insights five and a half years ago, one of my assignments was to create a PowerPoint presentation featuring the subject of my choosing, which I delivered in front of the entire consultant team. The topic I selected was cult branding, inspired by one of my favorite books … Continue reading The Astounding Brand Rupture of Southwest Airlines
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If you haven’t yet heard about ChatGPT, let me be the first to let you in on the little tool creating all the buzz. Or…is this ChatGPT that’s telling you about all the buzz right now because I’m not actually writing this? Once you learn more about ChatGPT in this blog, that will make more … Continue reading How ChatGPT and Artificial Intelligence May Impact Media
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Welcome to the 50th Tuesdays With Coleman blog of 2022 (at Tuesdays With Coleman HQ, we never take a week off! Except at the end of the year. We definitely take that off.) It’s that time when Team TWC churns out Google Analytics, analyzes engagement, reveals the top five blogs of the year, and … Continue reading Top Five Tuesdays With Coleman Blogs of 2022
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For many brands, a key to longevity is the ability to evolve. What works today may not work tomorrow. To that end, much of our research at Coleman Insights relates to helping clients appropriately adapt and innovate by staying in touch with consumer tastes, behaviors, and perceptions. We’re studying music trends, talk/personality content, and distribution … Continue reading Look Before You Leap: Four Brand Evolution Tips
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Sports apparel retailer Lids recently revealed their best-selling NBA gear over the 2022 off-season, and if you believe content is everything, take a good look at this map: You might hypothesize that in states with at least one NBA team, merch sales for one of those teams would sell the most. In several cases that’s … Continue reading The Chicago Bulls and the Value of an Everlasting Brand
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Like many parents my age, I was introduced to MrBeast by my 12-year-old son. Now 16, Teddy still follows everything MrBeast does, watches every video he publishes, and knows the second he’s been at the local mall giving away gift cards to surprised patrons. We ordered his new chocolate bars (with the potential of winning … Continue reading Brand Management Lessons From MrBeast
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