Slicing Contemporary Music Tastes by Demographics and Consumption

May 11, 2021

Over the last couple of weeks, we’ve shared some interesting findings about the current state of contemporary music. John Boyne compared this year’s study to the movie Groundhog Day, as some of the results appeared frozen in time. Warren Kurtzman discussed how Pop once again overperformed in this year’s version of the Contemporary Music SuperStudy. … Continue reading Slicing Contemporary Music Tastes by Demographics and Consumption »

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Pop Reigns Supreme (Again!) in Contemporary Music SuperStudy 3

May 4, 2021
The Weeknd Blinding Lights second best testing song of 2020

Coleman Insights is releasing findings from its Contemporary Music SuperStudy 3 in a three-part blog series, followed by a free webinar on May 13th, in which the findings will be covered in greater depth. Details to register for that webinar are below. In last week’s Tuesdays With Coleman blog, my colleague John Boyne evoked memories … Continue reading Pop Reigns Supreme (Again!) in Contemporary Music SuperStudy 3 »

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Nobody Likes Kale

March 30, 2021
Pizza Hut using kale on its salad bar

Coleman Insights’ Brand-Content Matrix measures brand and content strength. The goal is to be in the upper right quadrant, at the intersection of strong brand and great content. While we generally share examples of where audio brands fall on the Brand-Content Matrix, today we’ll have a little fun. I’ll demonstrate how this tool can be … Continue reading Nobody Likes Kale »

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How Zoom’s Brand and Content Won the Pandemic

March 16, 2021

As we approach the one-year anniversary of the COVID lockdown, it seems everyone has hit the wall of “Zoom Fatigue.” Notice I didn’t say “Google Meet Fatigue” or “Microsoft Teams Fatigue” or “GoToMeeting Fatigue.” The pandemic has left a path of brand destruction, while elevating others–and Zoom certainly fits in the “other” category. How did … Continue reading How Zoom’s Brand and Content Won the Pandemic »

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