If you watched the Grammy Awards on February 4th earlier this year, you may recall Beyonce sporting a cowboy hat, a premonition of what was to come. “Texas Hold ‘Em”, the first single from her forthcoming album Cowboy Carter, dropped one week later during the Super Bowl. It was the latest in a series of … Continue reading Sometimes The Buzz Is Bigger Than The Song
Read more »
You may have seen the news two weeks ago when we announced that Quest Global Research Group is acquiring Coleman Insights. Since the announcement, I have received many notes congratulating us on the deal, which I sincerely appreciate. These notes, however, made me think that while many of our clients and industry colleagues were congratulating … Continue reading Coleman’s Sale To Quest: What’s In It For Me?
Read more »
More than 20 years ago, I was the Program Director of a Hot AC station in Missoula, MT. KMSO-FM was, and still is an independently owned broadcaster. When you’re in a position like that, you don’t have a lot of time to think about much of anything. You’re being pulled in a million different directions—morning … Continue reading Your Radio Station No Longer Needs To Follow The Herd For Music Decisions
Read more »
Good morning from the world’s largest podcasting conference, Podcast Movement in Washington, DC! From the first time I attended this great event in Philadelphia six years ago, I felt an energy that always excites me about returning. No one should debate podcasting’s strength as an audio medium. Like radio, there is power in the spoken … Continue reading Why Podcasters Must Urgently Adopt A Video Strategy
Read more »
What a time to program Country music. At the time of this writing, the top two songs on the Billboard Hot 100 are “A Bar Song (Tipsy)” by Shaboozey and “I Had Some Help” by Post Malone Featuring Morgan Wallen. There are three Morgan Wallen songs in the Top 20. Keep going to find Marshmello … Continue reading How Should Country Radio Meet This Crossover Moment?
Read more »
My favorite thing about a long flight is discovering movies I’d never heard of. My most recent find is “The Donut King” (if you’re an 80s film geek like me, you just whispered “Of Chicago” under your breath. If not, never mind, moving on…) “The Donut King”, at its core, is a tremendous underdog story. … Continue reading All Hail This Branding Lesson From The Donut King
Read more »
The youngest members of Generation Z—those born between 1997 and 2012—are about to become teenagers. Meanwhile, Gen Z’s oldest members are starting their careers. If you have a long-term vision for your brand, you should have a plan for making this generation—consisting of almost 70 million people in the US alone—your fans. Of course, my … Continue reading Generation Z Is Really Different: Your Approach To Reaching Them Should Be, Too
Read more »
The list of companies that failed to pivot when their industries underwent major changes is long. Blackberry couldn’t pivot to touchscreen smartphones. Kodak couldn’t pivot to digital photography (ironic, since Kodak invented the first digital camera in 1975). Blockbuster couldn’t pivot to streaming. The story of how Blockbuster had a chance to purchase Netflix in … Continue reading Netflix’s Streaming Pivot Included a Surprisingly Harsh Decision
Read more »
Today’s Tuesdays With Coleman blog first appeared in The Sands Report, the Alternative music newsletter written and published by Richard Sands. At Coleman Insights, we think of callout research and streaming consumption data as valuable, and complementary, tools for those making decisions about which songs to add, drop, or change in rotation. Our goal is … Continue reading Why Does My Radio Station Need Callout Research?
Read more »
Red Lobster filed for Chapter 11 bankruptcy protection and closed 50 locations this past week, and the company wants you to know the culprit. Endless shrimp. In seemingly every news story about the filing, the talking points were the same. Red Lobster offered an endless shrimp promotion last year, it was too successful based on … Continue reading The Real Reason Behind Red Lobster’s Bankruptcy Filing
Read more »
