Your Radio Station No Longer Needs To Follow The Herd For Music Decisions

September 3, 2024

More than 20 years ago, I was the Program Director of a Hot AC station in Missoula, MT. KMSO-FM was, and still is an independently owned broadcaster. When you’re in a position like that, you don’t have a lot of time to think about much of anything. You’re being pulled in a million different directions—morning … Continue reading Your Radio Station No Longer Needs To Follow The Herd For Music Decisions »

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Generation Z Is Really Different: Your Approach To Reaching Them Should Be, Too

July 9, 2024

The youngest members of Generation Z—those born between 1997 and 2012—are about to become teenagers. Meanwhile, Gen Z’s oldest members are starting their careers. If you have a long-term vision for your brand, you should have a plan for making this generation—consisting of almost 70 million people in the US alone—your fans. Of course, my … Continue reading Generation Z Is Really Different: Your Approach To Reaching Them Should Be, Too »

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Netflix’s Streaming Pivot Included a Surprisingly Harsh Decision

June 25, 2024

The list of companies that failed to pivot when their industries underwent major changes is long. Blackberry couldn’t pivot to touchscreen smartphones. Kodak couldn’t pivot to digital photography (ironic, since Kodak invented the first digital camera in 1975). Blockbuster couldn’t pivot to streaming. The story of how Blockbuster had a chance to purchase Netflix in … Continue reading Netflix’s Streaming Pivot Included a Surprisingly Harsh Decision »

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Why Does My Radio Station Need Callout Research?

June 11, 2024

Today’s Tuesdays With Coleman blog first appeared in The Sands Report, the Alternative music newsletter written and published by Richard Sands. At Coleman Insights, we think of callout research and streaming consumption data as valuable, and complementary, tools for those making decisions about which songs to add, drop, or change in rotation. Our goal is … Continue reading Why Does My Radio Station Need Callout Research? »

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