For many personalities, features are integral elements of their shows. In radio, think “Phone Taps”. “War of the Roses”. “Second Date Update”. The right features can turn your radio show into appointment listening and come with PPM benefits, but there are perceptual benefits as well. Features can be used as a way to accelerate brand … Continue reading Three Reasons The Kelly Clarkson Show Is a Hit
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I’m conflicted. On the one hand, the version of this meme that popped up on my Facebook feed over the weekend is easily my favorite: Unsurprisingly, many of my radio friends liked the post because, like me, they’ve lived the post. I can’t possibly tell you how many times I’ve had this exchange with a … Continue reading Confessions of “I’ll See What I Can Do”
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I’m a big believer that radio can benefit from conferences that are not completely radio-centric but feature beneficial and actionable sessions. One example of this is Digital Summit, which is held in 23 locations across the United States. Coleman Insights HQ is in the Raleigh, North Carolina area, where Digital Summit’s sister event, Internet Summit … Continue reading Three Takeaways from Internet Summit
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Just when you thought you didn’t need another entertainment option, Disney+ has proven you wrong. At least 10 million people agreed when they added the new streaming service…in the first 24 hours it was available. I was one of the 10 million and as we watched The Mandalorian (OMG, Baby Yoda!) and browsed the treasure … Continue reading Disney+, Decision Paralysis and Your Brand
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I treasure all Coleman Insights clients, but a specific client of ours holds a special place in my heart. This client is a stand-alone FM music station in a small market that more than holds its own against multi-station clusters owned by some of the biggest groups in American radio. It would be nice to … Continue reading Content Repeating Is Not Content Creation
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Do you make short-term or long-term decisions? Short-term decisions regarding your business can be short-sighted, impulsive, and detrimental to the growth of your brand. Long-term decisions are more thoughtful, focused, calculated and help grow brands—but often require a great deal of patience. Wall Street is full of people who make emotional short-term decisions based on … Continue reading Add Long-Term Thinking to Your Strategic Plan
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I am 46 years old, which means I fall squarely in the wheelhouse of Generation X. I’m now in the upper end of the 25-54 demo (if you’re like me, the moment you check the 45-54 box for the first time is the genesis of realization). Most people tell me I don’t look 46. I … Continue reading The Only Prescription…is Music in Pharmaceutical Commercials
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I recently moved to a new city in a new state (well, a new district, if we’re being pedantic, because I moved to Washington, DC). If you’ve ever made a long-distance move, you know there are a bunch of things you have to do to establish habits in your new home. You learn which day … Continue reading Making Your Brand a Habit
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Did I get your attention? Good. That’s the point. I’m going to let you in on a little inside joke I have with my colleague, Jay. Our shorthand for an attention-grabbing, memorably branded media personality is “Fart-Head.” Whose name only needs to be said once in order for it to stick in your brain? Fart-Head. … Continue reading The Case for Fart-Head
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Regular readers of Tuesdays With Coleman and loyal Coleman Insights clients know of our affinity for Outside Thinking, the ability to look at any business, product or service from the perspective of its customers or users. Furthermore, those of you who have listened to my colleagues and I espouse on Outside Thinking know that understanding … Continue reading Too Many Messages!
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