In the world of brand building, never forget that perceptions associated with your brand can last a long time. A very long, long time. There are a great many positives that can result from remaining consistent in your brand building initiatives. For example, the longer you use the same logo and repeat the same core … Continue reading The Everlasting Effects of a Roof-Raising Brand
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Coleman Insights President Warren Kurtzman recently circulated an email with a piece of audio attached. In the clip, a man named Steve called in to Chicago’s Classic Rock station 97.1 The Drive and left a voicemail that said, “You guys are doing such a great job, I just had to call.” Everyone has time to … Continue reading How the National Anthem Strengthened a Brand
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You are always thinking of ways to get more listeners. How to best promote your talent. Which contests to run. How to make your brand “sticky”. We often see in our research that sticky brands–brands that do memorable things and become top of mind for those attributes–are more likely to grow their audience. You can … Continue reading Brand Like Your Life or (Liquid) Death Depends on It
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As many of you may already know, Apple Music revamped its live global radio offerings three weeks ago. Its flagship station Beats 1 was renamed Apple Music 1, and it debuted two new stations: Apple Music Hits and Apple Music Country. In her recent column, “Spotify and Apple Music Disagree on the Future of Radio. … Continue reading Early Observations of Apple Music Radio
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In May, I celebrated 25 years since joining Coleman Insights, providing me with an opportunity to reflect on the last quarter century. When Jon Coleman, one of the smartest—and more importantly, one of the most decent—people I have had the privilege of knowing, offered me the chance to join his company, I was flattered. Sure, … Continue reading Reflections on 25 Years With Coleman Insights
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Do you consider yourself intelligent, imaginative or creative? Is creativity important in how you manage, develop or execute your audio product or offerings? The answer is obviously yes, but have you considered what creativity means and how to maximize yours and your organization’s creativity? Here’s how Scott Barry Kaufman, author of Transcend: The New Science … Continue reading Intelligence, Imagination and Creativity
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As a busy mom with two boys, I am always on the lookout for brands that simplify my life. The ones that earn my business generally have simple, direct messages that get to the heart of the matter and don’t leave me guessing. Over the past few years, there have been some shake-ups in long-standing … Continue reading Time to Reframe Audio Brands
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Brands around the world have been feverishly trying to figure out how to pivot during the age of COVID-19. How should we change our offerings? What tone of voice should we use? How should it look? Enter the master of the moment, Taylor Swift. Swift’s transition from Country darling to Pop superstar is well documented. … Continue reading Taylor Swift’s Brilliant Coronavirus Pivot
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They charged me for bags. My flight wasn’t on time. They lost my bags. That change fee was ridiculous. There’s no leg room. The morning show isn’t funny. They talk too much. They play the same songs over and over. Whether you’re talking about airlines or radio stations, negative images are part of doing business. … Continue reading How to Change Negative Brand Images Into Positives
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Coleman Insights rarely comments on politics, but today we are going to dissect a current political strategy. The goal is to think about how it might fit into our thinking about programming and marketing initiatives executed by radio stations. Recently Vice President Joe Biden outlined an economic proposal that will serve as a basis of … Continue reading What Radio Can Learn From Political Strategy
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