Eight years ago, I wrote a blog called “Direct Marketing is Easy. Brand Marketing is Hard.” You could argue that today, we have more tools than ever to prove what works. At The Podcast Show in London recently, I kept getting variations of the same question: “How do we prove the advertising worked?” That extends … Continue reading The Limits of Attribution in Podcast Marketing
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You ever think about owning an electric vehicle? I sure do. Every time I’ve thought about it, I ended up buying a gas car for the same reasons I think most people in my shoes do: It’s too expensive It’s inconvenient The range isn’t long enough With gas prices the way they are lately, I’m … Continue reading Why EV Marketing is Missing the Moment
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My wife once saw “Oldies” on her car’s display for a radio station that plays Madonna, Bon Jovi, and N’Sync, and that was it — she was done. Not because the music was bad, but because the label told her a completely different story about who the station was for and how it wanted to … Continue reading When One Tiny Label Breaks the Brand
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A friend recently forwarded me an article that was sure to get my attention: “The Death of Spotify: Why Streaming is Minutes Away From Being Obsolete” by Joel Gouveia. The jumping-off point for Gouveia is comments made by music industry titan Jimmy Iovine—co-founder of Interscope Records and Beats by Dre, among other accomplishments—in an interview … Continue reading Lessons in Brand Loyalty from Some of My Favorite Bands
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I ran into a Coleman Insights client from the United States in the hall at the recent Radiodays Europe conference in Riga, Latvia. I asked him why he traveled all that way. “There is a spirit of innovation and community here I needed to see for myself.” For me, that spirit started early on Day … Continue reading The Energy of Radiodays Europe
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Watching the Oscars, I mildly enjoyed the jokes about the awards show moving to YouTube in 2029. Mainly, I wondered why anyone would really care. I guess it means that if I want to see the awards, I better figure out how to get YouTube on my TV. Big deal. Do I have any fear … Continue reading What Channel Is YouTube On?
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Previous editions of Tuesdays with Coleman have discussed Validate, the audio attribution tool Coleman Insights introduced to the American market last year. This column, however, is not about Validate or why my colleagues and I believe it is the best way to demonstrate the impact of well-executed radio campaigns. Instead, this column is about attribution … Continue reading How NOT To Measure Radio Attribution
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Apple announced this past week that it will introduce advanced video capabilities in its Apple Podcasts app this spring, including seamless switching between watching and listening and dynamic video ad support, and that is indeed a very big deal. But video podcasting isn’t new for Apple. Apple brought podcasts into iTunes in 2005 and supported … Continue reading Apple Podcasts is on Video. Will Users Notice?
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In the music industry, “brand” is often reduced to visuals, slogans, or social metrics. However, in folk music—where authenticity is currency and storytelling is a strategy—brand is built on a deeper level. The careers of Phil Ochs, Todd Snider (who passed away at 59 late last year), and Jesse Welles offer a powerful longitudinal study … Continue reading Brand Lineage In American Folk: A Marketing Playbook
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The Savannah Bananas, a Harlem Globetrotters-style version of baseball (but much bigger and far more creative), have reached astronomical levels of growth. Forget baseball stadiums — the Bananas now play in football stadiums, even hosting over 80,000 fans at Clemson’s Memorial Stadium last year. And if you’re thinking about seeing them live, good luck. The … Continue reading Steal This Idea From The Savannah Bananas
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