Nearly three years after my writing was last inspired by brand messaging seen on the side of a commercial truck, here we go again. And this time my muse is U-Haul. U-Haul? Yes, U-Haul. On its home turf of the United States and Canada, U-Haul is a powerful brand. For those of you living in … Continue reading What U-Haul Trucks Can Teach Us About Brand Marketing
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As a big soccer fan, I was intrigued when I learned that Firefox had become the front-of-shirt sponsor for Wrexham AFC. Yes, that Firefox. The web browser. At first glance, a web browser sponsoring a Welsh football club seems like an odd pairing. But as I learned more about the partnership, I realized there’s an … Continue reading What Firefox’s Wrexham Sponsorship Teaches Radio Brands
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Three questions inspired us to launch our latest research project, The Power of Community: 1. Despite being more digitally connected than ever, are Americans lonelier than ever? 2. Anecdotally, we believe podcasting has a superpower when it comes to connection. Is that true? 3. If it is, what can the podcasting industry do to build … Continue reading Podcasting’s Superpower: The Power of Connection
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There’s a familiar frustration in media: You write what you think is a great tease. You create curiosity. You promise something compelling. You tell listeners or viewers when to come back. And then… they don’t. Not because the tease wasn’t good. Not because they weren’t interested. They simply weren’t there when the payoff happened. They … Continue reading How Teases Can Build Your Brand
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We have been studying streaming TV brands over the past few months to help apps strengthen their position in this evolving market. Of course, there are many streaming brands that consumers know and use regularly. But our interest is in brand development: are these brands building images—perceptions tied to the attributes that matter most to … Continue reading Streaming TV’s Brand Problem: Too Few Images
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Last Friday, I presented the results of our Listener Truth Project at Morning Show Boot Camp in Cleveland. Ten listeners from various Top 50 markets across the United States, between 24 and 46, share why they still listen to radio in 2026 and what keeps them away. The twist? Morning Show Boot Camp attendees were … Continue reading What The Listener Truth Project Says About Radio
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How many weather forecasts have you seen or heard? How many do you actually remember? If the answer is “not many,” it’s probably because you think of a weather forecast as information, not entertainment. Adam Krueger, Chief Meteorologist at Fox 11 in Los Angeles, sees it differently. If his name doesn’t ring a bell, “the … Continue reading How a Meteorologist Became a Viral Brand
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Let me set the scene: it’s fall in Philadelphia, 1981. I’ve just arrived at college, and I think I know a thing or two about Top 40 radio having worked in Allentown radio since I was 14 (not to brag too much). And then WCAU-FM becomes “Hot Hits” and shatters everything I thought I knew. … Continue reading Could the Hot Hits Format Work in 2026?
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Last week in Denver at The Stream TV Show, one theme kept coming up in every session and hallway conversation: this industry is overwhelmed. Not that long ago, most of us thought of TV in very simple terms: you had a cable or satellite provider, you paid your bill, and your shows lived in neat … Continue reading Overwhelmed: Why TV Feels Like the Wild West
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Today’s radio broadcasters face an increasingly challenging competitive landscape. Audio competes not only with other audio platforms but with virtually every form of media imaginable for audience attention and advertising dollars. In that environment, helping broadcasters maximize audiences remains critically important, but it is no longer sufficient. Broadcasters also need tools to monetize their existing … Continue reading Resonate Brings Programmatic Buying to Radio
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