Do listeners visit your radio station or podcast for the product or the brand? While you chew on that, let’s visit the story of Palessi. A couple of weeks ago, Payless ShoeSource opened a pop-up boutique store at a former Armani location in Santa Monica. The company invited groups of upscale fashion gurus and social … Continue reading The Palessi Brand Fit Lesson for Radio
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For the second year in a row, I watched marketing guru Seth Godin deliver the keynote address at Internet Summit in Raleigh, North Carolina. As always, Seth offered the attendees various nuggets of knowledge. Things like: Ignore the masses. “Seek out your most viable audience and shun the non-believers.” “Make things better by making better … Continue reading Direct Marketing is Easy. Brand Marketing is Hard.
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Today is Giving Tuesday, a recent addition to the holiday season calendar. It is a day that has become increasingly important for nonprofit organizations to reach their annual fundraising goals. The leading software platform for nonprofits, Network for Good, reports that the number of donors on their platform has grown from 7,000 on the first … Continue reading Our Giving Tuesday Pledge
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Last Tuesday, my colleague Warren Kurtzman blogged about the value of video strategy for radio stations. The effective use of video is one cost-effective way brands can tell their story and reach potential consumers in new, emotional ways. Warren explained in his blog that there are a number of examples from the recent midterm elections … Continue reading Why Elton John Will Make You Cry
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Now that the US midterm elections are—mostly!—behind us, we can look back at some of the marketing techniques candidates and their campaigns used and consider their implications for the radio industry. Fortunately for many of our clients, many of these campaigns continued to recognize the value of radio to engage consumers and target audience segments … Continue reading Can Video Make the Radio Star?
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I recently returned from Australia and New Zealand, where I had the pleasure of meeting with representatives of most of the major radio groups in both countries. If you’ve ever visited either country, you know that—thanks to breathtaking scenery, friendly people and excellent cuisine—it’s next to impossible to come home with anything but positive perceptions. … Continue reading How’s Radio Doing in Australia and New Zealand?
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Back in June, in the blog Radio Needs Second-Order Thinking, Jon Coleman introduced us to the concept of second-order thinking and how beneficial it can be for radio. First-order thinking is considering the immediate impact of the decisions we make. Second-order thinking is considering all the potential consequences of the decisions we make. When a … Continue reading What Radio Stations Can Learn From Gas Stations
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I’m definitely a Starbucks P1. I give Starbucks a significant amount of TSDC (Time Spent Drinking Coffee.) A look at my quarter hours with cappuccinos and lattes would show them spread out across dayparts. There’s no question the bulk of my drinkership happens in morning drive, but I’ve been known to cume middays, afternoons and … Continue reading What Starbucks is to Radio Stations
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This Fall marks 10 years since Arbitron rolled out the Portable People Meter™ (PPM™) to the top 10 markets in the United States, following initial tests in Houston and Philadelphia (markets 11-50 rolled out in 2009 and 2010.) A year after the rollout was complete, I wrote “Top Ten Things to Do as a New … Continue reading 10 PPM Tips for Program Directors: 10 Years Later
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There’s nothing more sobering than watching a focus group of your radio station’s listeners talking about your beloved product. You might watch in horror as they: Refer to your station by its previous brand name; Are unable to name any of the people on your year-old morning show; Are certain your station plays 70s music, … Continue reading Images Are Like Icebergs
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