Did I get your attention? Good. That’s the point. I’m going to let you in on a little inside joke I have with my colleague, Jay. Our shorthand for an attention-grabbing, memorably branded media personality is “Fart-Head.” Whose name only needs to be said once in order for it to stick in your brain? Fart-Head. … Continue reading The Case for Fart-Head
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Regular readers of Tuesdays With Coleman and loyal Coleman Insights clients know of our affinity for Outside Thinking, the ability to look at any business, product or service from the perspective of its customers or users. Furthermore, those of you who have listened to my colleagues and I espouse on Outside Thinking know that understanding … Continue reading Too Many Messages!
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If something (or someone) is popular, why should brand fit matter? If a song is a huge hit, shouldn’t it be safe to play on any radio station? If a morning show is popular on one music format, wouldn’t the show work on every format? If a TV show is popular, does the network really … Continue reading The Chris Gaines Stunt: 20 Years Later
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“Don’t write a blog about politics!!” That’s my inner voice talking. And my wife. And maybe a co-worker or two. But here’s the thing. Although there’s plenty about politics I loathe, there’s a lot about “the game” I enjoy following. When there are twists and turns (maybe it’s the researcher in me,) I want to … Continue reading Three Branding Lessons from the Campaign Trail
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It was a sad weekend for rock music, and a tale of two very different reactions on social media. On Friday, September the 13th at around 11 AM, we learned that Eddie Money, many of whose hits in the 70s and 80s remain timeless evergreen staples on radio stations across formats, passed away of complications … Continue reading Don’t Remember Eddie Money for the Hits
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It is fundamental human nature that when we see a correlation, we assume causation – in other words, because A happened, it must have been caused by B. In fact, we often invent causation when no concrete evidence exists. And this is a very dangerous exercise. A perfect example of this in the radio industry … Continue reading How to Win by Thinking Slower
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“Be memorable.” Easier said than done, being memorable is one the greatest brand challenges there is. But, it could be argued, being memorable is quite literally the most important thing to your brand. There are so many burger joints these days in my city, it’s hard to keep track. But when I want a really … Continue reading The Magic of Memorable
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On October 10, 2017, we started our Tuesdays With Coleman blog series as a way to share branding, content and research strategy. Last week’s entry, “Seven Solutions for the Podcasting Brand Challenge,” was the final of three consecutive blogs about podcasting, centered around the increasingly popular Podcast Movement conference in Orlando. It was also our … Continue reading 10 Quotes from 100 Blogs
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If you read the last two installments of Tuesdays With Coleman, you are aware of the brand building challenges that exist in the podcasting space. Two weeks ago, I wrote about how Joe Rogan is the biggest brand in podcasting, but that only 14% of monthly podcast listeners are aware of him on an unaided … Continue reading Seven Solutions for the Podcasting Brand Challenge
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Last week, I wrote about one of our findings from a study we recently fielded with a nationally-representative sample of 1,000 18- to 64-year-old American monthly podcast listeners. The headline referred to how Joe Rogan is the biggest brand in podcasting, as The Joe Rogan Experience enjoys a level of Unaided Awareness that is more … Continue reading The Podcasting Brand Challenge, Part 2
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