As you may already know, an AMA is an “Ask Me Anything” session or online thread, popularized on Reddit, in which someone takes questions from the public. AMAs are conducted with celebrities, business leaders, politicians, athletes, and just about anyone you could think of. For example, a few that are active as I write this: … Continue reading What Do You Really Know About Your Target Consumer?
Read Full Article »
When Oasis played their first live gig in 16 years two weekends ago, my social media feed was on fire. I read reviews (mostly positive), watched videos (they sounded great), and sifted through comments from friends who are looking forward to seeing them stateside later this summer. Perhaps most resonant were the images of brothers … Continue reading What The Oasis Reunion Means For Your Brand
Read Full Article »
I love the author A.J. Jacobs. He specializes in the “life experiment” genre— meaning he completely immerses himself in a unique lifestyle for a year and writes about the trials and tribulations of trying to embrace that commitment fully. In The Year of Living Biblically, Jacobs set out to live the ultimate, literal biblical life. … Continue reading Live Like A Radio Listener
Read Full Article »
Last summer, almost exactly a year ago, I stood barefoot in the kitchen of a beach house in North Carolina—rented by my best friend Sam—and casually dropped five words that would launch us into an unforgettable adventure: “Beat Shazam auditions are open.” A Little Backstory I’m that music geek. The one who grew up in … Continue reading How A Beach House, A BFF, And A Wild Idea Led Us To (Almost) Beat Shazam
Read Full Article »
If you’re a golf fan, Bryson DeChambeau needs no introduction. He’s a two-time U.S. Open champion and has consistently ranked among the world’s top golfers for years. But if golf isn’t your thing, chances are you didn’t know his name—until last November, that is. That’s when Bryson decided to spend 16 days trying to hit … Continue reading How To Create A Viral Moment (Without Being Famous First)
Read Full Article »
When you see research results, you’re usually not seeing the entire picture. That is, after all, what we at Coleman Insights and other research firms get paid for. The results of a study arrive in mounds of raw data, which get turned into spreadsheets, which we spend countless hours analyzing (and agonizing!) over. We look … Continue reading How To Customize Your Video Podcasting Strategy
Read Full Article »
Last Thursday’s episode of the Max series Hacks, starring the incredible Jean Smart as comedian Deborah Vance and Hannah Einbinder as her writer/sidekick/frenemy Ava Daniels, hit different for me. After decades of toiling in Las Vegas and not getting the widespread love and recognition she deserves, Deborah Vance is named the first female host of … Continue reading Three Market Research Lessons From Hacks
Read Full Article »
One of the most difficult brand positions to navigate is low price. When choosing this strategy, brands must be willing to take a loss in bad economic times and accept lower margins than their competition when business is good. There are lots of examples of brands that have made low prices a part of their … Continue reading How To Navigate A Low Price Brand Strategy
Read Full Article »
Evolutions is the offshoot of the original flagship Podcast Movement conference, and I spent last week there in Chicago. It was a weird vibe. Early Podcast Movement conferences reminded me of old-school radio conferences – high energy mixed with electric curiosity. That’s not to say this one didn’t have energy, but it was nervous energy. … Continue reading Why The Rise Of Video Podcasting Is Not Killing Audio
Read Full Article »
Recently, a sharp and forward-thinking client forwarded me an article referencing findings published in The Journal of Consumer Research, along with the following question: “We do a lot of research to make our products more likable—but what else do we need to do to make them more consumable?” Inherent in this question is the understanding … Continue reading It’s Not Enough For Your Brand To Be Liked
Read Full Article »
