Brands around the world have been feverishly trying to figure out how to pivot during the age of COVID-19. How should we change our offerings? What tone of voice should we use? How should it look? Enter the master of the moment, Taylor Swift. Swift’s transition from Country darling to Pop superstar is well documented. … Continue reading Taylor Swift’s Brilliant Coronavirus Pivot
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They charged me for bags. My flight wasn’t on time. They lost my bags. That change fee was ridiculous. There’s no leg room. The morning show isn’t funny. They talk too much. They play the same songs over and over. Whether you’re talking about airlines or radio stations, negative images are part of doing business. … Continue reading How to Change Negative Brand Images Into Positives
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Coleman Insights rarely comments on politics, but today we are going to dissect a current political strategy. The goal is to think about how it might fit into our thinking about programming and marketing initiatives executed by radio stations. Recently Vice President Joe Biden outlined an economic proposal that will serve as a basis of … Continue reading What Radio Can Learn From Political Strategy
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You probably know by now that Ford just relaunched its heritage Bronco brand for 2021 to rave reviews. When you hear the name Ford Bronco, some of us likely think of the full-sized, white getaway vehicle used by “The Juice” more than 25 years ago. Those more familiar with the brand may recall the adventurous … Continue reading What Radio Can Learn From the Ford Bronco Relaunch and its New Brand Story
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Last Wednesday, our friends and frequent collaborators at Jacobs Media Strategies referenced Coleman Insights’ Image PyramidSM in an excellent blog post. The post raised questions about the role of Community imagery for radio brands and the impact the COVID-19 pandemic and the social justice movement may have on that role. The Image Pyramid is a … Continue reading Is The Image Pyramid Evolving?
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How many times have you thought, “If we just had more money to spend on marketing, it would solve our problems”? While marketing will probably never solve all your problems, in many cases (provided the brand/product/appeal are properly aligned) the right marketing can work wonders. We’ve recommended marketing campaigns as part of strategic research plans … Continue reading Using Inbound Marketing To Build Brand Equity
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The following blog was written this past February and was originally scheduled for publication in March. After COVID-19 hit, our Tuesdays With Coleman blogs shifted to content focused on the crisis. When most stores were forced to close due to the pandemic, I wondered if this blog would come across as insensitive and untimely. Ultimately … Continue reading The Line Extension Trap
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You’ve heard the saying, “Perception is reality.” Taken at face value, it’s not accurate. Perception can become a person’s reality. Explained by Dr. Jim Taylor in Psychology Today, “Perception has a potent influence on how we look at reality.” Taken one step further, “Our perceptions influence how we focus on, process, remember, interpret, understand, synthesize, … Continue reading Perception is Reality. But Whose Reality?
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Judging from the sweat that immediately surfaces under my cloth mask during my daily walks, summer has arrived in Washington, DC. To be perfectly honest, I’m not the biggest fan of summer. I dislike heat and humidity. I have a sizable and beloved jacket collection. I am unusually susceptible to mosquito bites. But there are … Continue reading Stay-At-Home Run: How Your Sports Radio Brand Can Thrive When Sports Return
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Two years ago, our Vice President of Research Operations David Baird wrote a blog post called, “Harley-Davidson Has More Problems Than Tariffs.” Published in July 2018, it would become one of the five most-read Tuesdays With Coleman blog posts of that year. But the remarkable tale of that post was how it gained popularity with … Continue reading How Can Harley-Davidson (and Radio Talent) Remain Relevant?
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