When you see research results, you’re usually not seeing the entire picture. That is, after all, what we at Coleman Insights and other research firms get paid for. The results of a study arrive in mounds of raw data, which get turned into spreadsheets, which we spend countless hours analyzing (and agonizing!) over. We look … Continue reading How To Customize Your Video Podcasting Strategy
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Last Thursday’s episode of the Max series Hacks, starring the incredible Jean Smart as comedian Deborah Vance and Hannah Einbinder as her writer/sidekick/frenemy Ava Daniels, hit different for me. After decades of toiling in Las Vegas and not getting the widespread love and recognition she deserves, Deborah Vance is named the first female host of … Continue reading Three Market Research Lessons From Hacks
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One of the most difficult brand positions to navigate is low price. When choosing this strategy, brands must be willing to take a loss in bad economic times and accept lower margins than their competition when business is good. There are lots of examples of brands that have made low prices a part of their … Continue reading How To Navigate A Low Price Brand Strategy
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Evolutions is the offshoot of the original flagship Podcast Movement conference, and I spent last week there in Chicago. It was a weird vibe. Early Podcast Movement conferences reminded me of old-school radio conferences – high energy mixed with electric curiosity. That’s not to say this one didn’t have energy, but it was nervous energy. … Continue reading Why The Rise Of Video Podcasting Is Not Killing Audio
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Recently, a sharp and forward-thinking client forwarded me an article referencing findings published in The Journal of Consumer Research, along with the following question: “We do a lot of research to make our products more likable—but what else do we need to do to make them more consumable?” Inherent in this question is the understanding … Continue reading It’s Not Enough For Your Brand To Be Liked
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Maybe you have gotten into this habit: I text people before I call them to ask permission, I guess, to call at a certain time. Turns out I’m not alone. This is the “new” phone etiquette. The Washington Post advised back in 2023 that you should “text first and never leave a voicemail.” So I’m … Continue reading Rethinking Communication Habits Of Radio Listeners
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The top shelf of podcasting is a tough nut to crack. To say there is “Joe Rogan and everyone else” is an oversimplification, but rooted in reality. When we ask podcast consumers in our research which shows are top-of-mind, whether or not they watch or listen, Rogan’s lead is astronomical. This has generally translated into … Continue reading How An Internet Meme Conquered Video Podcasting
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To be clear right from the start, we won’t be using this edition of Tuesdays With Coleman to address the political tensions between the United States and Canada. No matter where you stand politically, if you’re in American radio and preparing for Nielsen Audio’s release of the first audience estimates using the new “three-minute rule” … Continue reading What Americans Can Learn From Canadians
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The 2024 film “A Complete Unknown” uses Bob Dylan’s electric controversy as a lens to examine a timeless business dilemma: how do established brands navigate radical change? While on its surface it’s a Bob Dylan biopic chronicling his journey from folk darling to electric revolutionary, the film offers real insights into every business’s challenges when … Continue reading Advice To Radio From The Bob Dylan Biopic “A Complete Unknown”
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Why would a company want to launch a branded podcast? For starters, it’s a unique form of outreach to add to a marketing plan. Relative to a more standard advertising campaign, a branded podcast can be a cost-efficient way for a company to provide content that grows its image and supports the values of the … Continue reading Why Should My Company Launch A Branded Podcast?
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