Category: Blog

Why Music Tastes Can’t Be Engineered

November 4, 2025

The Mexican government just wrapped up “Mexico Sings,” a first-of-its-kind national music competition designed to steer popular taste away from Narcocorridos—ballads glorifying drug cartel culture—and toward more wholesome themes. Over 15,000 contestants participated, more than 9 million people tuned in, and major record labels are now competing to sign the winners. It’s an ambitious effort. … Continue reading Why Music Tastes Can’t Be Engineered »

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How Cox Media Group Proves Radio Advertising Works

October 21, 2025

If you’ve spent any time in radio sales, you know this story: A client tells you, “We love radio, but we just don’t know if it’s working.” For decades, that uncertainty has been radio’s Achilles’ heel. We’ve always known radio drives results—foot traffic, phone calls, local buzz—but “knowing” and “proving” are two different things. In … Continue reading How Cox Media Group Proves Radio Advertising Works »

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Beyond Logos: The Key To Authentic Brand Success

September 9, 2025

A venerable brand in the Southeastern United States is facing a crisis. They have failed to meet brand expectations, and their fans are extremely upset. No, I’m not going to start another debate about Cracker Barrel. I’m talking about something far more important to southern culture…the University of Alabama football team. Organizations spend a lot … Continue reading Beyond Logos: The Key To Authentic Brand Success »

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The Podcast Research Gap

August 26, 2025

Reflections from Podcast Movement 2025 Walking the halls of Podcast Movement this year, I was struck by a fascinating contradiction. Podcast networks, creators, and advertisers discussed sophisticated monetization strategies, cutting-edge production techniques, and attribution models. Yet when conversations turned to strategic audience research, many went quiet. After decades of providing strategic research for radio stations, … Continue reading The Podcast Research Gap »

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How Radio Hosts Can Unlock The Creator Economy

August 12, 2025

YouTuber. Podcaster. Influencer. Celebrity. Radio Host. Perceptually, the first four might sound trendier and more modern, even though they should exist in the same universe. YouTuber, Podcaster, and Radio Host pertain to the platform, while Influencer and Celebrity are platform-agnostic, though blurred lines exist between all of them. Mr. Beast, the most famous and successful … Continue reading How Radio Hosts Can Unlock The Creator Economy »

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