Inclusivity and Local: A Conversation With Scott MacFarlane

September 13, 2022
Scott McFarlane

If you’ve followed coverage of the January 6th Capitol Attack, there’s a good chance you’ve seen Scott MacFarlane. As an investigative reporter for NBC Washington and now as Congressional Correspondent for CBS News, MacFarlane shows up on TV with regularity to provide in-depth detailed reporting. He voraciously ensures his 300,000 Twitter followers are in-the-know and … Continue reading Inclusivity and Local: A Conversation With Scott MacFarlane »

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Rethinking Radio Bonuses

July 26, 2022

Every program director and air talent at a radio station is well-versed in how bonuses work. Get good ratings, you get a bonus. Get bad ratings, you don’t get a bonus (and perhaps get shown the door). There are many reasons why we should rethink the way radio rewards its employees, not the least of … Continue reading Rethinking Radio Bonuses »

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Embrace Listening to Your Consumer (Especially When It’s Not What You Want to Hear)

July 19, 2022

On May 4th, Delta Air Lines sent an email to their database with the subject line “Updates to Your Delta SkyClub Access.” In the email, Delta explains that, due to an increasing number of guests to the clubs in recent months, the airline would begin restricting access to the clubs to three hours before your … Continue reading Embrace Listening to Your Consumer (Especially When It’s Not What You Want to Hear) »

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