Why would a company want to launch a branded podcast? For starters, it’s a unique form of outreach to add to a marketing plan. Relative to a more standard advertising campaign, a branded podcast can be a cost-efficient way for a company to provide content that grows its image and supports the values of the … Continue reading Why Should My Company Launch A Branded Podcast?
Read more »
Over the years, “Because we’ve always done it that way” has become a bit of a caricature. We picture someone in the boardroom answering “Why are we doing that?” with the dreaded habitual response. I don’t remember the last time I heard someone say that, and yet…it is done repeatedly. It’s not to say that … Continue reading Jack White Upends “Because We’ve Always Done It That Way”
Read more »
There have been many famous anti-litter campaigns over the years: Woodsy the Owl’s “Give a Hoot! Don’t pollute,” “Keep America Beautiful” with Iron Eyes Cody, the Indigenous person who cried at the sight of litter being tossed out of cars, and the “Don’t Mess With Texas” campaign initiated by the Texas DOT. Now the state … Continue reading Breaking Bad Habits: Don’t Litter In Walter White’s Territory
Read more »
“Your greatest strength begets your greatest weakness” is a quote typically attributed to William Shakespeare. The idea is that excelling in one dimension may reveal a vulnerability in another. For example, the military that develops overwhelming superiority on its northern flank may find itself under-prepared for an attack on its southern flank. While one … Continue reading Your Brand’s Strength Or Weakness? It’s A Matter Of Perspective.
Read more »
Transparency. It’s easier said than done. Brands have traditionally held back information from their customers, for reasons that may include: Fear of exposing vulnerabilities The perception that the customer “can’t handle” the information Perceived lack of control Concern about negative impact on the brand’s image On the other hand, think about the positives that can … Continue reading How United Airlines Is Trying To Win The Trust Image
Read more »
You wouldn’t believe how many texts and emails I’ve been getting from politicians lately. Well of course you would, especially if you live in a swing state like Pennsylvania, as I do. A few weeks ago, I received an email from Jeff Jackson, who is running for Attorney General in North Carolina (another swing state). … Continue reading Jeff Jackson’s Unique Approach To Political Marketing
Read more »
If you watched the Grammy Awards on February 4th earlier this year, you may recall Beyonce sporting a cowboy hat, a premonition of what was to come. “Texas Hold ‘Em”, the first single from her forthcoming album Cowboy Carter, dropped one week later during the Super Bowl. It was the latest in a series of … Continue reading Sometimes The Buzz Is Bigger Than The Song
Read more »
You may have seen the news two weeks ago when we announced that Quest Global Research Group is acquiring Coleman Insights. Since the announcement, I have received many notes congratulating us on the deal, which I sincerely appreciate. These notes, however, made me think that while many of our clients and industry colleagues were congratulating … Continue reading Coleman’s Sale To Quest: What’s In It For Me?
Read more »
More than 20 years ago, I was the Program Director of a Hot AC station in Missoula, MT. KMSO-FM was, and still is an independently owned broadcaster. When you’re in a position like that, you don’t have a lot of time to think about much of anything. You’re being pulled in a million different directions—morning … Continue reading Your Radio Station No Longer Needs To Follow The Herd For Music Decisions
Read more »
Good morning from the world’s largest podcasting conference, Podcast Movement in Washington, DC! From the first time I attended this great event in Philadelphia six years ago, I felt an energy that always excites me about returning. No one should debate podcasting’s strength as an audio medium. Like radio, there is power in the spoken … Continue reading Why Podcasters Must Urgently Adopt A Video Strategy
Read more »
