Why You Should Get to Know Wade Kingsley – Part 2

February 6, 2024

Last week I wrote about my admiration for Wade Kingsley, the Australian-based consultant from whom I’ve learned a great deal in the short time I’ve known him. Most of last week’s piece discussed creating future demand versus harvesting existing demand, terminology that comes from the Masters of Advertising Effectiveness course offered by the World Advertising … Continue reading Why You Should Get to Know Wade Kingsley – Part 2 »

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How Chevrolet Made Me Cry By Not Promoting a Sales Event

December 12, 2023
Chevrolet Holiday to Remember

I cried while watching football. No, it’s not because my Browns lost another late-season game. I expect that this time of year, but for some reason I still watch anyway. I cried watching Chevrolet’s 2023 holiday ad, “A Holiday To Remember.” If you are overly sentimental, I’ll summarize the commercial for you. Otherwise, please watch … Continue reading How Chevrolet Made Me Cry By Not Promoting a Sales Event »

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How Research and Strategy Beat an 89% Approval Rating

December 5, 2023
Rob Lowe Literally podcast George Stephanopoulos

I recently listened to an episode of Rob Lowe’s podcast, Literally! With Rob Lowe, which featured an interview with George Stephanopoulos. While the episode lasts over an hour, there is one thing Stephanopoulos mentions 17 minutes and 35 seconds in that struck me. Actually, it’s three things. First, it’s important to be aware of Stephanopoulos’s … Continue reading How Research and Strategy Beat an 89% Approval Rating »

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