One of my favorite Facebook features is Memories, which allows me to start most days with reminders of life events I shared in years past. A few weeks ago, I woke up to reminders of a great business trip I took across Canada ten years ago. On that trip, my colleague John Boyne and I … Continue reading Preparing for Daily Radio Ratings
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Like you, a lot of us listened to the last few days of WPLJ and Mix 107.3 and marveled at the emotional impact of those farewells. And as the Nielsen PPM data shows, listening levels for WPLJ/New York rose from a 2.5 share in April to a 3.1 in May (its final full monthly), its … Continue reading What If Your Radio Station Lived Like It Was Dying?
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Stephen Colbert had a pretty good gig. From 1997 to 2005, he was a correspondent for The Daily Show, where he broke ground on hilarious, sarcastic and often outrageous news reporting. In 2005, he was handed the keys to his own show, The Colbert Report, which followed The Daily Show on Comedy Central for the … Continue reading What Air Talent Can Learn From Stephen Colbert
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Don’t get radio talent coach Steve Reynolds started on deep tracks. Wait, it’s too late. It all started June 2nd at 11:53am on his Facebook page, when he posted this: “Dear Yacht Rock Radio on SiriusXM: welcome back, happy summer, missed you, but…you’re playing lots of unfamiliar music and songs that are stiffs. Please get … Continue reading The Misguided Allure of Deep Tracks
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I spotted a billboard this past week for a cable company that claims you can run a TV campaign for as low as $250. For less than half the price of a Toro lawn mower, you too can run a TV campaign! Would you rather have a Kenmore Elite vacuum cleaner? Or a TV campaign … Continue reading Media is for Branding, not Commoditizing
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This is a very difficult blog for me to write. You see, I’m a huge English soccer fan who spends far too many weekend mornings in a pub watching matches with my fellow members of North Carolina Spurs, the official local supporters club of my favorite team, Tottenham Hotspur. To say that I have become … Continue reading Winning Through Analytics and Intuition
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Changing an image isn’t easy. Once the audience becomes familiar with and develops a perception of you or your radio station, it can stick there for a good, long time. As our John Boyne points out, images are like icebergs. Slow to develop, slow to erode. If your station is known for playing 90s Country … Continue reading Howard Stern & the Great Brand Image Change
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gb;sughalugpaewyhg;irhdl!hflg..gss..hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILB. That’s what Burger King tweeted on November 28, 2018. There were more cryptic tweets of gibberish throughout the day, raising eyebrows and intrigue. The following day, BK published the following on Twitter revealing the gibberish was a stunt: so about yesterday: – we were sober – we didn’t get hacked – the intern didn’t … Continue reading The Lost Art of Radio Station Stunting
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There is no reason why a Blockbuster Video should still be in business. But in fact, there are quite a few reasons it is. And when you’re the last one standing in a business segment that many might perceive is from the Mesozoic era, it’s probably a good exercise to ask the obvious question… How … Continue reading 4 Lessons From the Last Blockbuster Video
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As the series finale for Game of Thrones approaches, the buzz feels stronger than ever. While it’s always tough for a network to lose a signature show, HBO has managed to deliver one success after another for the past 20 years. The Sopranos. Six Feet Under. The Wire. Entourage. Sex and the City. True Blood. … Continue reading Can HBO and Radio Have it All?
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