Three questions inspired us to launch our latest research project, The Power of Community: 1. Despite being more digitally connected than ever, are Americans lonelier than ever? 2. Anecdotally, we believe podcasting has a superpower when it comes to connection. Is that true? 3. If it is, what can the podcasting industry do to build … Continue reading Podcasting’s Superpower: The Power of Connection
Read Full Article »
There’s a familiar frustration in media: You write what you think is a great tease. You create curiosity. You promise something compelling. You tell listeners or viewers when to come back. And then… they don’t. Not because the tease wasn’t good. Not because they weren’t interested. They simply weren’t there when the payoff happened. They … Continue reading How Teases Can Build Your Brand
Read Full Article »
We have been studying streaming TV brands over the past few months to help apps strengthen their position in this evolving market. Of course, there are many streaming brands that consumers know and use regularly. But our interest is in brand development: are these brands building images—perceptions tied to the attributes that matter most to … Continue reading Streaming TV’s Brand Problem: Too Few Images
Read Full Article »
Last Friday, I presented the results of our Listener Truth Project at Morning Show Boot Camp in Cleveland. Ten listeners from various Top 50 markets across the United States, between 24 and 46, share why they still listen to radio in 2026 and what keeps them away. The twist? Morning Show Boot Camp attendees were … Continue reading What The Listener Truth Project Says About Radio
Read Full Article »
How many weather forecasts have you seen or heard? How many do you actually remember? If the answer is “not many,” it’s probably because you think of a weather forecast as information, not entertainment. Adam Krueger, Chief Meteorologist at Fox 11 in Los Angeles, sees it differently. If his name doesn’t ring a bell, “the … Continue reading How a Meteorologist Became a Viral Brand
Read Full Article »
Let me set the scene: it’s fall in Philadelphia, 1981. I’ve just arrived at college, and I think I know a thing or two about Top 40 radio having worked in Allentown radio since I was 14 (not to brag too much). And then WCAU-FM becomes “Hot Hits” and shatters everything I thought I knew. … Continue reading Could the Hot Hits Format Work in 2026?
Read Full Article »
Last week in Denver at The Stream TV Show, one theme kept coming up in every session and hallway conversation: this industry is overwhelmed. Not that long ago, most of us thought of TV in very simple terms: you had a cable or satellite provider, you paid your bill, and your shows lived in neat … Continue reading Overwhelmed: Why TV Feels Like the Wild West
Read Full Article »
Today’s radio broadcasters face an increasingly challenging competitive landscape. Audio competes not only with other audio platforms but with virtually every form of media imaginable for audience attention and advertising dollars. In that environment, helping broadcasters maximize audiences remains critically important, but it is no longer sufficient. Broadcasters also need tools to monetize their existing … Continue reading Resonate Brings Programmatic Buying to Radio
Read Full Article »
Eight years ago, I wrote a blog called “Direct Marketing is Easy. Brand Marketing is Hard.” You could argue that today, we have more tools than ever to prove what works. At The Podcast Show in London recently, I kept getting variations of the same question: “How do we prove the advertising worked?” That extends … Continue reading The Limits of Attribution in Podcast Marketing
Read Full Article »
You ever think about owning an electric vehicle? I sure do. Every time I’ve thought about it, I ended up buying a gas car for the same reasons I think most people in my shoes do: It’s too expensive It’s inconvenient The range isn’t long enough With gas prices the way they are lately, I’m … Continue reading Why EV Marketing is Missing the Moment
Read Full Article »