Category: Blog

The Podcast Research Gap

August 26, 2025

Reflections from Podcast Movement 2025 Walking the halls of Podcast Movement this year, I was struck by a fascinating contradiction. Podcast networks, creators, and advertisers discussed sophisticated monetization strategies, cutting-edge production techniques, and attribution models. Yet when conversations turned to strategic audience research, many went quiet. After decades of providing strategic research for radio stations, … Continue reading The Podcast Research Gap »

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How Radio Hosts Can Unlock The Creator Economy

August 12, 2025

YouTuber. Podcaster. Influencer. Celebrity. Radio Host. Perceptually, the first four might sound trendier and more modern, even though they should exist in the same universe. YouTuber, Podcaster, and Radio Host pertain to the platform, while Influencer and Celebrity are platform-agnostic, though blurred lines exist between all of them. Mr. Beast, the most famous and successful … Continue reading How Radio Hosts Can Unlock The Creator Economy »

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What Do You Really Know About Your Target Consumer?

July 29, 2025

As you may already know, an AMA is an “Ask Me Anything” session or online thread, popularized on Reddit, in which someone takes questions from the public. AMAs are conducted with celebrities, business leaders, politicians, athletes, and just about anyone you could think of. For example, a few that are active as I write this: … Continue reading What Do You Really Know About Your Target Consumer? »

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What The Oasis Reunion Means For Your Brand

July 15, 2025

When Oasis played their first live gig in 16 years two weekends ago, my social media feed was on fire. I read reviews (mostly positive), watched videos (they sounded great), and sifted through comments from friends who are looking forward to seeing them stateside later this summer. Perhaps most resonant were the images of brothers … Continue reading What The Oasis Reunion Means For Your Brand »

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Live Like A Radio Listener

July 1, 2025

I love the author A.J. Jacobs. He specializes in the “life experiment” genre— meaning he completely immerses himself in a unique lifestyle for a year and writes about the trials and tribulations of trying to embrace that commitment fully. In The Year of Living Biblically, Jacobs set out to live the ultimate, literal biblical life. … Continue reading Live Like A Radio Listener »

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How A Beach House, A BFF, And A Wild Idea Led Us To (Almost) Beat Shazam

June 17, 2025

Last summer, almost exactly a year ago, I stood barefoot in the kitchen of a beach house in North Carolina—rented by my best friend Sam—and casually dropped five words that would launch us into an unforgettable adventure: “Beat Shazam auditions are open.” A Little Backstory I’m that music geek. The one who grew up in … Continue reading How A Beach House, A BFF, And A Wild Idea Led Us To (Almost) Beat Shazam »

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How To Create A Viral Moment (Without Being Famous First)

June 3, 2025

If you’re a golf fan, Bryson DeChambeau needs no introduction. He’s a two-time U.S. Open champion and has consistently ranked among the world’s top golfers for years. But if golf isn’t your thing, chances are you didn’t know his name—until last November, that is. That’s when Bryson decided to spend 16 days trying to hit … Continue reading How To Create A Viral Moment (Without Being Famous First) »

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How To Customize Your Video Podcasting Strategy

May 20, 2025

When you see research results, you’re usually not seeing the entire picture. That is, after all, what we at Coleman Insights and other research firms get paid for. The results of a study arrive in mounds of raw data, which get turned into spreadsheets, which we spend countless hours analyzing (and agonizing!) over. We look … Continue reading How To Customize Your Video Podcasting Strategy »

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Three Market Research Lessons From Hacks

May 6, 2025

Last Thursday’s episode of the Max series Hacks, starring the incredible Jean Smart as comedian Deborah Vance and Hannah Einbinder as her writer/sidekick/frenemy Ava Daniels, hit different for me. After decades of toiling in Las Vegas and not getting the widespread love and recognition she deserves, Deborah Vance is named the first female host of … Continue reading Three Market Research Lessons From Hacks »

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How To Navigate A Low Price Brand Strategy

April 22, 2025

One of the most difficult brand positions to navigate is low price. When choosing this strategy, brands must be willing to take a loss in bad economic times and accept lower margins than their competition when business is good. There are lots of examples of brands that have made low prices a part of their … Continue reading How To Navigate A Low Price Brand Strategy »

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Category: Blog

The Podcast Research Gap

How Radio Hosts Can Unlock The Creator Economy

What Do You Really Know About Your Target Consumer?

What The Oasis Reunion Means For Your Brand

Live Like A Radio Listener

How A Beach House, A BFF, And A Wild Idea Led Us To (Almost) Beat Shazam

How To Create A Viral Moment (Without Being Famous First)

How To Customize Your Video Podcasting Strategy

Three Market Research Lessons From Hacks

How To Navigate A Low Price Brand Strategy

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