How many times have you thought, “If we just had more money to spend on marketing, it would solve our problems”? While marketing will probably never solve all your problems, in many cases (provided the brand/product/appeal are properly aligned) the right marketing can work wonders. We’ve recommended marketing campaigns as part of strategic research plans … Continue reading Using Inbound Marketing To Build Brand Equity
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The following blog was written this past February and was originally scheduled for publication in March. After COVID-19 hit, our Tuesdays With Coleman blogs shifted to content focused on the crisis. When most stores were forced to close due to the pandemic, I wondered if this blog would come across as insensitive and untimely. Ultimately … Continue reading The Line Extension Trap
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You’ve heard the saying, “Perception is reality.” Taken at face value, it’s not accurate. Perception can become a person’s reality. Explained by Dr. Jim Taylor in Psychology Today, “Perception has a potent influence on how we look at reality.” Taken one step further, “Our perceptions influence how we focus on, process, remember, interpret, understand, synthesize, … Continue reading Perception is Reality. But Whose Reality?
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Judging from the sweat that immediately surfaces under my cloth mask during my daily walks, summer has arrived in Washington, DC. To be perfectly honest, I’m not the biggest fan of summer. I dislike heat and humidity. I have a sizable and beloved jacket collection. I am unusually susceptible to mosquito bites. But there are … Continue reading Stay-At-Home Run: How Your Sports Radio Brand Can Thrive When Sports Return
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Two years ago, our Vice President of Research Operations David Baird wrote a blog post called, “Harley-Davidson Has More Problems Than Tariffs.” Published in July 2018, it would become one of the five most-read Tuesdays With Coleman blog posts of that year. But the remarkable tale of that post was how it gained popularity with … Continue reading How Can Harley-Davidson (and Radio Talent) Remain Relevant?
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If I hear “The New Normal” one more time… If I hear “We’re all in this together” one more time… If I hear “Today, more than ever” one more time… You can just feel the pandemic cliché frustration in the air. There’s even a video with over 1.5 million views called “Every COVID-19 Commercial is … Continue reading The Pandemic Cliché Epidemic
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Michael O’Shea is the President and General Manager of Sonoma Media Group in Santa Rosa, California. Many years ago, he told me something about how radio stations attempt to impact ratings that has stuck with me to this day. I’ll paraphrase a bit. There are two numbers in the ratings share of every station—the number … Continue reading How to Move the Ratings Needle
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With the United States roughly six months away from its next presidential election, how similar or different are the most popular contemporary titles among the fans of the two major parties’ presumed nominees? In two words, the answer is “very different.” In our final blog on the findings of Contemporary Music SuperStudy 2, we delve … Continue reading The Musical Divide Between Trump and Biden Supporters
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Below is a reprint of Richard Sands’ interview with Executive Vice President/Senior Consultant John Boyne in the May 14th edition of the weekly Alternative music newsletter The Sands Report, now celebrating its 18th anniversary! JOHN, GOOD TO HAVE YOU BACK. HOW ABOUT A REFRESHER FOR THOSE WHO DON’T KNOW COLEMAN? We’re a media research firm … Continue reading Alt Music Fares Only So-So In New Music Study
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Over the last couple of weeks, we’ve learned quite a bit about the current state of contemporary music. Among many other findings, this year’s study of the current tastes of 1,000 12- to 54-year-olds across the United States and Canada has indicated a rise in the appeal of Country, a slightly older lean to the … Continue reading How Platform Choice Impacts Contemporary Music Tastes
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