In the past, I have used this blog to write about WVBR, the first stop in my radio career. The station, in Ithaca, New York, has a commercial FM license and is owned by a non-profit corporation consisting of students at Cornell University, where I earned my undergraduate degree. I spent four years as an … Continue reading What I’ve Learned After Six Months of Voice Tracking
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Tell me if any of these things sound familiar. Gourmet hamburgers smothered in chili, guacamole, bleu cheese, and bacon. A funky hotel with cheap beer and Frank Sinatra on the jukebox. Alcohol delivered to your door. Gourmet hamburgers? There’s now a restaurant slinging variations of the classic on seemingly every corner. A funky hotel? Boutique … Continue reading The Legend of Jack Falvey
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I create a lot of to-do lists. I have one for home improvements, one for gardening, one for bike maintenance, and more than one for work. Not only do these lists keep me organized, I get a lot of satisfaction from crossing tasks off my lists. The frustrating thing for list-makers…there always seems to be … Continue reading Answer Your Burning Questions
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Hi, my name is David, and I obsess over research questionnaires. “Hi, David. What exactly are you obsessing about?” I think about the coding that goes into the data file. What if there’s a typo? What if the answer key is incorrectly ordered? What if there’s a mindless copy and paste and the code we … Continue reading A Researcher Goes to Therapy
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In 1978, when Jon Coleman started Coleman Insights, he had a clear vision of the kind of company he wanted to build. As he recounted in this video forty years later, he wanted to “go beyond just providing information and provide insights that yield to real actions.” Jon also wanted to help clients formulate and … Continue reading Is Your Research Complete?
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Because I grew up in San Francisco, my favorite professional sports teams should come as no surprise–its Giants for baseball, Warriors for basketball, and 49ers for football. As my career as a radio program director took me across the country, I adopted a few additional teams including the Buffalo Sabres and Carolina Hurricanes, the Detroit … Continue reading How Nickelodeon Aced the Brand Content Matrix
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This is the second of our two-part blog series focusing on a roundtable discussion about the impact of 2020’s upheaval on the audio entertainment industry. Last week’s post focused on what the social justice movement, the election, and the pandemic meant for how people consume and what they want from audio entertainment. In this second … Continue reading The Year Ahead, Part 2
Read more » In January 2018, when we last utilized our Tuesdays With Coleman blog to offer our outlook for the coming year, we had no idea how easy we had it. Observing trends in consumer behavior, tastes, and perceptions is our bread and butter and has always allowed us to project future happenings in the audio entertainment … Continue reading The Year Ahead, Part 1
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As we look back on our analytics from this past year, it turns out every member of the Coleman Insights consultant team contributed to the five most-read Tuesdays With Coleman blogs of 2020. As for which subjects resonated the most, there’s a lesson to be learned. Four of the top five incorporated the two topics … Continue reading The Five Most-Read Blogs of 2020
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The inclination of many will be to write off 2020 as a horrible year for the world and for our business. The question is, will radio “get back to normal” in 2021 or 2022 or should it be focused on a new business model? Significant challenges often force industries to reevaluate, and some good can … Continue reading Should Radio Go Back to Normal?
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