Coleman Insights Vice President/Consultant Jay Nachlis and Amplifi Media Founder/CEO Steve Goldstein presented findings from “The New Rules of Podcasting on YouTube,” an August 2023 research study of 1,000 15- to 64-year-old United States podcast consumers. Findings include:
- How consumers define podcasts (audio or video, audio-only, or video only?)
- Just how big of a podcast platform is YouTube?
- Is YouTube more popular with younger or older podcast consumers?
- How do consumers discover podcasts on YouTube?
- How does YouTube perform against Spotify and Apple for podcasts?
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