Coleman Insights Vice President/Consultant Jay Nachlis and Amplifi Media Founder/CEO Steve Goldstein presented findings from “The New Rules of Podcasting on YouTube,” an August 2023 research study of 1,000 15- to 64-year-old United States podcast consumers. Findings include:
- How consumers define podcasts (audio or video, audio-only, or video only?)
- Just how big of a podcast platform is YouTube?
- Is YouTube more popular with younger or older podcast consumers?
- How do consumers discover podcasts on YouTube?
- How does YouTube perform against Spotify and Apple for podcasts?
Missed the webinar or presentation at the Podcast Movement conference? The recording is available here:
New Rules of Podcasting on YouTube Video.
Download the presentation deck here:
New Rules of Podcasting on YouTube Presentation Deck.
Jay Nachlis and Steve Goldstein at the Podcast Movement conference in Denver
