September 12, 2023

The New Rules of Podcasting on YouTube

Here is the webinar version of the “New Rules of Podcasting on YouTube” presentation delivered by Coleman Insights Vice President/Consultant Jay Nachlis and Amplifi Media Founder/CEO Steve Goldstein.

In this webinar which details findings from an August 2023 research study, Jay and Steve cover the changing perceptions and behavior of podcast consumers, the increasing importance of video in the medium, and answer questions from attendees.

6:13-7:13 The definition of a podcast is changing
8:16-8:53 How people consume their favorite podcasts
9:32-10:35 Which services, apps, or destinations do you currently use for podcasts?
10:37-11:18 Which service, app, or destination do you use most often for podcasts?
11:19-11:42 Age Matters
15:15-15:50 Why do you choose YouTube for podcasts?
15:54-16:26 Are all your favorite podcasts on YouTube?
17:06-17:44 How do you search for podcasts on YouTube?
18:59-19:48 YouTube Shorts
21:19-22:07 YouTube, Spotify, and Apple Podcasts Face-Off
22:16-25:19 Key Findings
25:29-30:39 New Rules

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