Why callout research is essential for your radio station
Another week.
Another music meeting.
The five powers and seven secondaries you pick will make up half your total programming.
You start to look at:
- Streaming. Only to find a ton of new releases that don’t sound like your station.
- Peers’ playlists. Only to find the same, tired old songs circulating for months.
- TikTok. What’s even happening there?
You can’t do this alone. You need real research that unlocks the power of listener feedback.
Integr8SM New Music Research breaks down precisely which songs your listeners know and love AND which of those songs are most relevant today. Your exclusive guide to staying ahead of trends and in-tune with your listeners.
Sample Quality
We not only verify the authenticity of listeners but also confirm their active engagement in evaluating your music. Each respondent must meet a rigorous set of 17 quality control metrics to be included.
On-Time Delivery
We know how important it is to get your rotations set on time each week.
Count on your reports to be on-time, every time.
Strategic Measures
A Dedicated Coleman Consultant
Now that Integr8 Research is an offering of Coleman Insights, every client gains exclusive access to personalized guidance and expertise from their dedicated Coleman consultant.
MusicMeeting
Access your Integr8 Research reports effortlessly through MusicMeetingSM, our user-friendly online platform designed to simplify the process of filtering and sorting results.
Perceptual Questions
Want to ask a few perceptual stations like which station has the at-work image or has the best morning show?
No problem.
"Quote goes in this space"
– Name, Title goes here
Elevate your programming strategy.
Mailing Address
PO Box 97424
Raleigh, NC 27624
Email Address
info@colemaninsights.com
Phone Number
(919) 571-0000
