Radio

Since its founding by Jon Coleman in 1978, Coleman Insights has been a trusted partner for radio stations worldwide, helping them achieve their strategic goals. Here are some key reasons why radio stations choose Coleman Insights:

  • Ratings Challenges: Understanding whether ratings issues stem from sampling errors or underlying problems that need addressing.
  • Strengths and Weaknesses: Identifying a station’s strengths and weaknesses, comparing it to competitors, and uncovering opportunities for growth.
  • Content Evaluation: Assessing whether the station’s content maximizes audience appeal and aligns with brand expectations.
  • Music Library Optimization: Ensuring the station plays the best possible music to drive audience growth.
  • Format Analysis: Determining if the station’s format is optimized to maximize opportunities.
  • Streaming and Apps: Exploring perceptions and opportunities in streaming and app platforms.

Schedule an exploratory call with a Coleman Insights consultant to discover the best research options for your radio brands.

Image of radio station equipment on a desk