Your Questions, Answered.

There’s lots to consider when selecting which media research company to work with. In these videos, Coleman Insights’ Senior Consultants answer some of the most common questions we receive.

How Do I Choose The Right Media Research Company For Me?

In the market for research? If you’re seeking any form of media research – including radio research, TV research, podcast research, focus groups or music testing – you may be asking yourself a question. “How do I choose the right media research company for me?”

In this video, Coleman Insights president Warren Kurtzman shares some things to consider and questions to ask when seeking a research company to partner with.

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What Does A Coleman Insights Media Research Study Include?

A media research study from Coleman Insights includes much more than delivering pages of data to the client. In this video, Executive Vice President/Senior Consultant John Boyne explains what clients can expect in the process, from learning the most important issues to delivering a set of strategic recommendations called “The Plan.”

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How Does Coleman Insights Get the Right People to Participate in Media Research?

Coleman Insights president Warren Kurtzman explains how the media research company recruits participants in each study and why data quality is so important.

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Who Will Handle My Media Research Project?

Coleman Insights Executive Vice President/Senior Consultant Sam Milkman explains the unique collaborative process each research project goes through. This allows for every client to tap into the experience of the entire Coleman Insights team.

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