Your Research Project isn’t Complete… until it’s Coleman Complete
At Coleman Insights, we believe the delivery of high-quality data is only the first step in a process that makes sure our clients get a sizeable return on their research investment. That’s why every Plan DeveloperSM, FLIP study, and FACT360 Strategic Music TestSM we complete for our radio clients is guaranteed to be Coleman Complete.
When a study is Coleman Complete it means that it comes with the insights, tools, and guidance radio programmers and managers need to succeed in today’s competitive environment. It also means that our involvement with your station, cluster, network, or show doesn’t end when we deliver your study—we remain engaged long after study delivery to make sure you get the most out of your research.
Our team is always available for follow-up advice and counsel, but Coleman Complete includes a suite of specific benefits that maximize the value of your Plan Developer, FLIP study, or FACT360 Strategic Music Test. These include:1
Every Coleman Insights study includes specific, actionable recommendations based on our expert analysis of your research’s results. We don’t just tell you what the numbers say, we share with you our best thinking on what you should do based on our findings. This leads to a powerful collaboration where we agree on the specific strategies and tactics to put in place for achieving your goals.
Strategic Music Monitor Analyses
Every study we complete for music stations includes two Strategic Music Monitor Analyses—one before each study and one after implementation of each study’s recommendations—which provide objective assessments of your stations’ music mixes and how those mixes compare to other stations. We repeat this process six months after the delivery of each study so that we can review any music adjustments that have occurred and ensure that your music mix remains consistent with the agreed-upon strategy.
Access to client-only Contemporary Music SuperStudy data
Our annual study has become the industry bellwether for the state of contemporary music, and its results have been presented at major conferences and covered extensively by the media. Every client that completes a Coleman Insights study receives exclusive access to the study’s song-by-song data at no cost.
Plan Developer / FLIP
30, 90, and 180-day strategic checkups
We are always a phone call, email, or text away to answer your questions, but every study comes with dedicated strategic consultations one, three, and six months following the delivery of your study. In these hour-long online sessions, we review progress on each element of “The Plan” and discuss any needed strategy adjustments that may be dictated by changes in the marketplace.
In-depth presentation and detailed report
Plan Developer and FLIP studies include in-depth presentations in which every key finding is revealed and in-depth discussions about the best strategies and tactics ensue. We also deliver our findings and recommendations in a detailed written report, which serves as an important strategic reference tool for the future.
FACT360 Strategic Music Test
A music test is only as good as the hook list it utilizes. Is the list consistent with your station’s strategy? Does it include every strong title that could potentially qualify for your station’s library? Every FACT360 study includes an analysis of the hooks you propose testing to make sure your list is as strong as possible.
We deliver FACT360 studies via online presentations that cover our key findings and recommendations regarding category structure, rotations, song selection, and music imaging. We not only make those recommendations, but we also help you implement them with our exclusive Category Architect and pcFACTSM software. By the time we complete an online session together, the results of your study will be ready to be implemented on-air.
Contact us today to learn how to put research that’s Coleman Complete to work for you.
Contact us today