The State of Video Podcasting
Explore how podcasting has evolved into a hybrid experience and why it matters for creators, platforms, and audiences.
Original research by Coleman Insights and Amplifi Media | Sponsored by ESPN
What’s Driving the Future of Video Podcasting: 3 Quick Takeaways
Video is the new normal.
A whopping 77% of podcast consumers switch between audio and video - proving that video podcasting isn’t a side dish anymore, it’s the main course.
YouTube dominates discovery & consumption.
More people are using YouTube to find and watch podcasts than ever - 70% of all podcast consumers use YouTube for podcasts.
It’s not just Gen Z.
While younger audiences lead the charge, video podcasting is booming across all age groups - and it's redefining how people engage with content.
Curious about the full story?
Understand how video podcasting is transforming.
Get in Touch with the Experts
Have questions about the insights shared in The State of Video Podcasting? Connect directly with the minds behind the research.
Steven Goldstein
Founder/CEO of Amplifi Media
Veteran audio executive and podcasting leader with
deep expertise in content strategy and platform growth.
Unlock the Full Picture of Video Podcasting’s Future
Whether you’re a content creator, media executive, brand strategist, or advertiser, this exclusive report delivers:
- Consumer usage and perception trends
- Platform comparison: YouTube vs. Spotify
- Discover behaviors and generational shifts
- Insights from podcast creators
- Actionable guidance on where podcasting is headed
Special thanks to ESPN for sponsoring The State of Video Podcasting 2025.
