The State of Video Podcasting
Explore how podcasting has evolved into a hybrid experience and why it matters for creators, platforms, and audiences.
Original research by Coleman Insights and Amplifi Media | Sponsored by ESPN
What’s Driving the Future of Video Podcasting: 3 Quick Takeaways
Video is the new normal.
A whopping 77% of podcast consumers switch between audio and video - proving that video podcasting isn’t a side dish anymore, it’s the main course.
YouTube dominates discovery & consumption.
More people are using YouTube to find and watch podcasts than ever - 70% of all podcast consumers use YouTube for podcasts.
It’s not just Gen Z.
While younger audiences lead the charge, video podcasting is booming across all age groups - and it's redefining how people engage with content.
You’ve seen the highlights - now go deeper with full access to the State of Video Podcasting dataset.
- Is video right for your podcast? Learn how consumption varies by age, gender, and category.
- Fine-tune your strategy with regional and multicultural audience insights.
- Boost discovery and engagement by understanding platform behavior and comment dynamics.
- Benchmark your content with daily listener data and favorite podcast rankings.
Take Your Strategy Further
The full dataset unlocks the insights that help you make real-world decisions.
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Full State of Video Podcasting sortable dataset |
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Full State of Video Podcasting sortable dataset |
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Custom virtual presentation with Jay Nachlis & Steve Goldstein |
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Ideal for DIY insight teams |
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Strategic guidance included |
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Pricing |
$3,000 |
$5,000 |
$7,500 |
We’ll help you choose the package that fits your needs or build a custom option for your team.
Your Biggest Questions - Backed by Data
- How do the results differ by podcast platform consumption?
- How much younger appealing is Video Podcasting from Audio?
- Do men or women prefer watching or listening?
- How do the results, including social media discovery, vary by age, gender, ethnicity and region in the US?
- What is fascinating or unique about daily podcast consumption?
- What categories index higher and lower in video podcast consumption? (this data is particularly helpful to better understand the habits of your podcast's target fans)
- How important are comments and should you be engaging more with your consumers?
- What are the favorite podcasts among US podcast consumers?
Get in Touch with the Experts
Have questions about the insights shared in The State of Video Podcasting? Connect directly with the minds behind the research.
Steven Goldstein
Founder/CEO of Amplifi Media
Veteran audio executive and podcasting leader with
deep expertise in content strategy and platform growth.
Unlock the Full Picture of Video Podcasting’s Future
Our free summary slide deck gives you a powerful overview of the State of Video Podcasting study, including top findings, key charts, and actionable insights.
But that’s just the tip of the iceberg.
Want to dig deeper? We offer complete access to the full dataset – sortable, customizable, and designed to help you shape your video podcasting strategy. Whether you want to better understand your target audience, fine-tune your category positioning, or uncover regional and demographic trends, the full report gives you the roadmap.
Let’s Talk Podcasting Strategy
Whether you have questions about the data or want a custom presentation, drop us a message and we’ll follow up.
Special thanks to ESPN for sponsoring The State of Video Podcasting 2025.
