The State of Video Podcasting

Explore how podcasting has evolved into a hybrid experience and why it matters for creators, platforms, and audiences.

Original research by Coleman Insights and Amplifi Media | Sponsored by ESPN

What’s Driving the Future of Video Podcasting: 3 Quick Takeaways

Video is the new normal.

A whopping 77% of podcast consumers switch between audio and video - proving that video podcasting isn’t a side dish anymore, it’s the main course.

YouTube dominates discovery & consumption.

More people are using YouTube to find and watch podcasts than ever - 70% of all podcast consumers use YouTube for podcasts.

It’s not just Gen Z.

While younger audiences lead the charge, video podcasting is booming across all age groups - and it's redefining how people engage with content.

You’ve seen the highlights - now go deeper with full access to the State of Video Podcasting dataset.

Take Your Strategy Further

The full dataset unlocks the insights that help you make real-world decisions.

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Full State of Video Podcasting sortable dataset

Full State of Video Podcasting sortable dataset

Custom virtual presentation with Jay Nachlis & Steve Goldstein

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Strategic guidance included

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Your Biggest Questions - Backed by Data

Get in Touch with the Experts

Have questions about the insights shared in The State of Video Podcasting? Connect directly with the minds behind the research.

Jay Nachlis
Vice President/Consultant at Coleman Insights

Media researcher and strategist helping brands grow
through audience insights.

Steven Goldstein
Founder/CEO of Amplifi Media

Veteran audio executive and podcasting leader with
deep expertise in content strategy and platform growth.

Unlock the Full Picture of Video Podcasting’s Future

Our free summary slide deck gives you a powerful overview of the State of Video Podcasting study, including top findings, key charts, and actionable insights.

But that’s just the tip of the iceberg.

Want to dig deeper? We offer complete access to the full dataset – sortable, customizable, and designed to help you shape your video podcasting strategy. Whether you want to better understand your target audience, fine-tune your category positioning, or uncover regional and demographic trends, the full report gives you the roadmap.

Let’s Talk Podcasting Strategy

Whether you have questions about the data or want a custom presentation, drop us a message and we’ll follow up.


    Special thanks to  ESPN for sponsoring The State of Video Podcasting 2025.

    ESPN