The Three Ts of Content Execution: A Second-By-Second Look at Podcast Listening Behavior

At Podcast Movement 2018 in Philadelphia,  Sam Milkman and John Boyne presented the results of a mediaEKG® Deep Dive study on two iHeartRadio podcasts. One was “The Ben and Ashley I Almost Famous Podcast,” featuring former stars of ABC’s “The Bachelor” franchise, and the other was “Business Unusual with Barbara Corcoran,” featuring the real estate mogul and “Shark Tank” star.

The purpose of the study was to analyze second-by-second listener behavior in various segments within each of these shows. While the two shows are very different, we did discover commonalities. This brings us to what we call “The Three Ts of Content Execution.”

By sharing in-the-moment reactions to specific content within these two shows, we hope to give you an understanding of how audiences feel about the content and why they feel that way. This study is designed to help podcasters and broadcasters create better, more focused content that produces more engagement and increases listening.