Two weeks ago, I had the pleasure of attending Christian Music Broadcasters’ Momentum Summit in Charlotte. At the Digital Summit, I presented “Digital Strategy Do’s and Don’ts”, highlighting some of the lessons we’ve learned alongside our clients over the years as they have moved into the digital space. I was thrilled that so many attendees … Continue reading Digital Strategy Do’s and Don’ts
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Podcasters: Listen to your customers, even (especially?) when the customer may see things differently. At the Podcast Movement conference in Denver last week, we may have ruffled a few feathers with the presentation of our findings from a new research study, “The New Rules of Podcasting on YouTube.” One of the headlines from the study … Continue reading A Podcast is Audio or Video. The Customer Says So.
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Imagine, for a moment, that you’ve got a product to promote. There are many places that offer the product you’re promoting, and the great thing is, it’s not like a grocery store that charges you for shelf space. You can put your product in any of these places you’d like, and it doesn’t cost you … Continue reading Should I Be Podcasting on YouTube?
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April 1989. The Gavin Report, a music industry trade magazine, is holding its annual convention at the St. Francis Hotel in my hometown of San Francisco. Milli Vanilli’s “Baby, Don’t Forget My Number” is going for adds in the newest issue of the publication, which features several testimonials to make you smile, including a quote … Continue reading Thank You and (Mostly) Goodbye, All Access
Read Full Article »In a recent article in Adweek, “For (Re) Brands, It’s Back to the Future,” author Lee Rolston makes this important point about brand marketing: “Being distinctive is the most important quality your brand can have. You can forget about optimizing your lower-funnel metrics if most of the content you create is not being recognized or … Continue reading The Value of Brand Nostalgia
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Tony Bennett died last week at age 96, two weeks short of his 97th birthday. There is plenty to remember him fondly for. Over his long career, he released 61 studio albums, with more than 50 million records sold worldwide. He was a painter – he signed his paintings with his birth surname, “Benedetto”. In … Continue reading Authenticity, the Tony Bennett Way
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Meghan Trainor is not the biggest Pop star on the planet. Her 28 million monthly listeners on Spotify aren’t in the rarified 80 million plus numbers claimed by artists such as The Weeknd and Taylor Swift, but sharing a similar ranking with Nirvana, Flo Rida, and ABBA isn’t too shabby. From a radio standpoint, it … Continue reading Think Strategically Like Meghan Trainor Thinks About TikTok
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For every Netflix that adapts from DVDs by mail to streaming, there is a Blockbuster that fails to evolve. For every Google that sees a chance to dominate the online maps business, there is a MapQuest that had the brand name, yet failed to create a great mobile app in time. Every company, every brand … Continue reading What’s Your Pivot?
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Trying to select a favorite Jon Coleman quote is a near impossibility. For over 40 years, our founder has imparted pearls of wisdom to the industry, to our clients, and indeed, to us. So, while picking a favorite may be somewhat akin to picking a favorite child, there is one Jon Coleman-ism that encapsulates much … Continue reading All the Content You Generate Is a Marketing Decision
Read Full Article »I listened to a radio station recently with my 19-year-old son in the car. There were two air personalities co-hosting a “Free-for-all” feature during which they played songs that worked within the format but aren’t typically part of the rotation. Two moments that occurred during my quarter-hour of listening stuck out. First, they played two … Continue reading What Makes a Personality Memorable?
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