Category: Blog

Think Strategically Like Meghan Trainor Thinks About TikTok

July 25, 2023

Meghan Trainor is not the biggest Pop star on the planet. Her 28 million monthly listeners on Spotify aren’t in the rarified 80 million plus numbers claimed by artists such as The Weeknd and Taylor Swift, but sharing a similar ranking with Nirvana, Flo Rida, and ABBA isn’t too shabby. From a radio standpoint, it … Continue reading Think Strategically Like Meghan Trainor Thinks About TikTok »

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What’s Your Pivot?

July 18, 2023

For every Netflix that adapts from DVDs by mail to streaming, there is a Blockbuster that fails to evolve. For every Google that sees a chance to dominate the online maps business, there is a MapQuest that had the brand name, yet failed to create a great mobile app in time. Every company, every brand … Continue reading What’s Your Pivot? »

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All the Content You Generate Is a Marketing Decision

July 11, 2023

Trying to select a favorite Jon Coleman quote is a near impossibility. For over 40 years, our founder has imparted pearls of wisdom to the industry, to our clients, and indeed, to us. So, while picking a favorite may be somewhat akin to picking a favorite child, there is one Jon Coleman-ism that encapsulates much … Continue reading All the Content You Generate Is a Marketing Decision »

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What Makes a Personality Memorable?

June 27, 2023

I listened to a radio station recently with my 19-year-old son in the car. There were two air personalities co-hosting a “Free-for-all” feature during which they played songs that worked within the format but aren’t typically part of the rotation. Two moments that occurred during my quarter-hour of listening stuck out. First, they played two … Continue reading What Makes a Personality Memorable? »

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Will Radio Take Big Swings Like Major League Baseball?

June 20, 2023

Our company has season tickets to the Durham Bulls, the iconic minor league baseball franchise fictionalized in the 1988 box office smash “Bull Durham”. The team, the AAA affiliate of the Tampa Bay Rays, is almost always good. They’ve won the division in three of the past five years, six of the past ten years, … Continue reading Will Radio Take Big Swings Like Major League Baseball? »

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Why You Need to Go to Radiodays North America in 2024

June 13, 2023

I am very fortunate to have frequently traveled to Canada to collaborate with our outstanding clients and other Canadian audio entertainment industry colleagues. For more than a decade, a highlight for me was attending Canadian Music Week and specifically the RadioActive conference that was held in association with CMW each spring. I always loved that … Continue reading Why You Need to Go to Radiodays North America in 2024 »

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What You Can Learn From the NHL’s “Paint The Ice” Events

June 6, 2023

The Seattle Kraken is the newest member of the National Hockey League. Beginning play in 2021, the team is a success by most measures, including selling out each game and making the playoffs in year two. At the conclusion of its season, Kraken season ticket holders and VIP club members are invited to Climate Pledge … Continue reading What You Can Learn From the NHL’s “Paint The Ice” Events »

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Does Radio Give You Goosebumps?

May 30, 2023

One of the best feel-good stories of the year originated in one of my favorite places I’ve ever lived and worked, Buffalo, New York. You may recall Buffalo was blitzed with a snowstorm this past Christmastime that was massive even by Buffalo standards. When it was all said and done, the city absorbed 51.9 inches … Continue reading Does Radio Give You Goosebumps? »

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Why Your Radio Station or Streaming Channel Must Evolve with Music Tastes

May 23, 2023

One of the most challenging tasks facing the program director of a radio station or streaming channel is determining when the tastes of the target audience are shifting. While there is no easy or singular solution, it helps to understand how tastes evolve. When considering music tastes, let’s look at it from the standpoint of … Continue reading Why Your Radio Station or Streaming Channel Must Evolve with Music Tastes »

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Renting an Electric Vehicle From Hertz: Three Lessons About Marketing Changes to Your Brand

May 16, 2023

Introducing something new to your audience can be exciting. New features and components can invigorate and grow your brand and activate your target consumer. How you introduce something new, however, is paramount to its potential success. In 2021, Hertz announced it would purchase 100,000 Tesla Model 3s for its fleet in an attempt to … Continue reading Renting an Electric Vehicle From Hertz: Three Lessons About Marketing Changes to Your Brand »

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Building strong brands. Developing great content.

Category: Blog

Think Strategically Like Meghan Trainor Thinks About TikTok

What’s Your Pivot?

All the Content You Generate Is a Marketing Decision

What Makes a Personality Memorable?

Will Radio Take Big Swings Like Major League Baseball?

Why You Need to Go to Radiodays North America in 2024

What You Can Learn From the NHL’s “Paint The Ice” Events

Does Radio Give You Goosebumps?

Why Your Radio Station or Streaming Channel Must Evolve with Music Tastes

Renting an Electric Vehicle From Hertz: Three Lessons About Marketing Changes to Your Brand

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