Radio’s New Softer Side

January 22, 2019

At the tail end of 2018 and in the first part of 2019, there’s been an interesting wave that seems to be, on a medium-ish scale, sweeping over the radio landscape. A significant number of stations in the US and Canada have flipped to a Soft Adult Contemporary (AC) format that started gaining traction in … Continue reading Radio’s New Softer Side »

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Authenticity: Radio’s Secret Weapon

January 8, 2019
Ben Roethlisberger Steelers

The Athletic, the subscription-only sports website, featured an article titled, “Ben Roethlisberger’s radio show has turned into a must-listen because he’s ‘not afraid to say things’.” For anyone in the radio industry, seeing a connection made between “must-listen” and “radio” is like watching the clouds part and hearing the angels sing. What’s so special about … Continue reading Authenticity: Radio’s Secret Weapon »

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Direct Marketing is Easy. Brand Marketing is Hard.

December 4, 2018
Seth Godin Internet Summit

For the second year in a row, I watched marketing guru Seth Godin deliver the keynote address at Internet Summit in Raleigh, North Carolina. As always, Seth offered the attendees various nuggets of knowledge. Things like: Ignore the masses. “Seek out your most viable audience and shun the non-believers.” “Make things better by making better … Continue reading Direct Marketing is Easy. Brand Marketing is Hard. »

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Our Giving Tuesday Pledge

November 27, 2018
Urban Ministries of Wake County Food Pantry

Today is Giving Tuesday, a recent addition to the holiday season calendar. It is a day that has become increasingly important for nonprofit organizations to reach their annual fundraising goals. The leading software platform for nonprofits, Network for Good, reports that the number of donors on their platform has grown from 7,000 on the first … Continue reading Our Giving Tuesday Pledge »

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Can Video Make the Radio Star?

November 13, 2018

Now that the US midterm elections are—mostly!—behind us, we can look back at some of the marketing techniques candidates and their campaigns used and consider their implications for the radio industry. Fortunately for many of our clients, many of these campaigns continued to recognize the value of radio to engage consumers and target audience segments … Continue reading Can Video Make the Radio Star? »

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