Tuesdays With Coleman Blog | Coleman Insights

Brand Growth Inspiration from Lofi Girl

March 28, 2023

What (or who) is your competition? Thinking of battles only in terms of radio station vs. radio station, streaming service vs. streaming service, or podcast vs. podcast significantly limits the scope (and reality) of the landscape. In fact, thinking in terms of platform vs. platform misses the point entirely. Entertainment is entertainment, and well-developed entertainment … Continue reading Brand Growth Inspiration from Lofi Girl »

Radio Needs to Shift the Overton Window

March 21, 2023

Coleman Insights Senior Consultant John Boyne and I first heard of the term “Overton Window” around 2006, and the person who taught us about it was Glenn Beck. We were doing work for Beck when he was on Headline News. Beck explained how the Overton Window changes and redefines perceptions of what is acceptable content, … Continue reading Radio Needs to Shift the Overton Window »

YouTube Music and Spotify on the Podcast Branding Carousel

March 14, 2023

As I reflect on the past week in Las Vegas at the Podcast Movement Evolutions conference, I’m thinking about two recent announcements that will have a significant impact on the podcasting industry. The first announcement, made the week prior at the Hot Pod Summit in New York, was revealed by YouTube’s head of podcasting, Kai … Continue reading YouTube Music and Spotify on the Podcast Branding Carousel »

Why Strategy Must Come Before Tactics (And How Research Fits In)

March 7, 2023

One of the most-read Tuesdays With Coleman blogs (which was published on December 4, 2018) is “Direct Marketing is Easy. Brand Marketing is Hard.” Digital marketers, some of whom may disagree with me on that statement, spend countless hours tracking the success of campaigns and optimizing messages based on the data. A/B testing is a … Continue reading Why Strategy Must Come Before Tactics (And How Research Fits In) »

When Should You Sacrifice Short-Term Performance for Long-Term Benefit?

February 28, 2023

When my Coleman Insights colleagues and I consult the brands we work with, one of the biggest challenges we face is convincing a client when they need to sacrifice short-term performance for their brand’s long-term benefit. Perhaps the classic example with one of our music radio clients is when we advise them to make … Continue reading When Should You Sacrifice Short-Term Performance for Long-Term Benefit? »

A Research Study Is Only as Good as Its Design

February 21, 2023

Every question and issue does not require a Coleman Insights-level research study. We encourage our clients to conduct smaller-scale surveys to solicit feedback from their consumers. We’ve all seen self-serve questionnaires, hosted on platforms like Google Forms or Survey Monkey, from companies on whose mailing lists you’ve landed. As you might expect, the consistency of … Continue reading A Research Study Is Only as Good as Its Design »

What Is Cume Conversion Rate and Why Is It Important?

February 14, 2023

If you’ve seen a Coleman Insights Plan Developer perceptual study, you may recall the term “Cume Conversion Rate.” Put simply, it is the percentage of Cume that a radio station converts into P1 listening. While success can vary based on factors such as the number of stations in a market, our typical Cume Conversion Rate … Continue reading What Is Cume Conversion Rate and Why Is It Important? »

How a Brand Can Outshine Content: In-N-Out Burger vs. Whataburger

February 7, 2023

It can be challenging to explain why brand perception – a component of a great many of our research studies – is so important. After all, the best content always wins, right? Enter In-N-Out Burger and Whataburger. Most who know me well are familiar with my love of In-N-Out, the west coast fast food cult … Continue reading How a Brand Can Outshine Content: In-N-Out Burger vs. Whataburger »

Introducing the Coleman Insights Music Specialists

January 31, 2023

In life, you run across different kinds of rock stars. There are the obvious ones – extroverts, in front of the stage, commanding attention. But there’s another kind of rock star. The one behind the scenes, the kind whose presence could be missed if you’re not looking closely enough. Jennifer Donnelly and Mandy Couch are … Continue reading Introducing the Coleman Insights Music Specialists »

Five Brand Lessons from Sometimes When We Touch

January 24, 2023

Talent coach Steve Reynolds from The Reynolds Group has an unnaturally high affinity for soft rock favorites. Which makes him the natural choice to be the guest author of today’s Tuesdays With Coleman blog. I love love songs. Let me control the music when we’re together, and it’s likely the ride will be with the … Continue reading Five Brand Lessons from Sometimes When We Touch »

Building strong brands. Developing great content.