Category: Blog

A Podcast is Audio or Video. The Customer Says So.

August 29, 2023

Podcasters: Listen to your customers, even (especially?) when the customer may see things differently. At the Podcast Movement conference in Denver last week, we may have ruffled a few feathers with the presentation of our findings from a new research study, “The New Rules of Podcasting on YouTube.” One of the headlines from the study … Continue reading A Podcast is Audio or Video. The Customer Says So. »

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Should I Be Podcasting on YouTube?

August 22, 2023

Imagine, for a moment, that you’ve got a product to promote. There are many places that offer the product you’re promoting, and the great thing is, it’s not like a grocery store that charges you for shelf space. You can put your product in any of these places you’d like, and it doesn’t cost you … Continue reading Should I Be Podcasting on YouTube? »

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Thank You and (Mostly) Goodbye, All Access

August 15, 2023

April 1989. The Gavin Report, a music industry trade magazine, is holding its annual convention at the St. Francis Hotel in my hometown of San Francisco. Milli Vanilli’s “Baby, Don’t Forget My Number” is going for adds in the newest issue of the publication, which features several testimonials to make you smile, including a quote … Continue reading Thank You and (Mostly) Goodbye, All Access »

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The Value of Brand Nostalgia

August 8, 2023

In a recent article in Adweek, “For (Re) Brands, It’s Back to the Future,” author Lee Rolston makes this important point about brand marketing: “Being distinctive is the most important quality your brand can have. You can forget about optimizing your lower-funnel metrics if most of the content you create is not being recognized or … Continue reading The Value of Brand Nostalgia »

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Authenticity, the Tony Bennett Way

August 1, 2023

Tony Bennett died last week at age 96, two weeks short of his 97th birthday. There is plenty to remember him fondly for. Over his long career, he released 61 studio albums, with more than 50 million records sold worldwide. He was a painter – he signed his paintings with his birth surname, “Benedetto”. In … Continue reading Authenticity, the Tony Bennett Way »

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Think Strategically Like Meghan Trainor Thinks About TikTok

July 25, 2023

Meghan Trainor is not the biggest Pop star on the planet. Her 28 million monthly listeners on Spotify aren’t in the rarified 80 million plus numbers claimed by artists such as The Weeknd and Taylor Swift, but sharing a similar ranking with Nirvana, Flo Rida, and ABBA isn’t too shabby. From a radio standpoint, it … Continue reading Think Strategically Like Meghan Trainor Thinks About TikTok »

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What’s Your Pivot?

July 18, 2023

For every Netflix that adapts from DVDs by mail to streaming, there is a Blockbuster that fails to evolve. For every Google that sees a chance to dominate the online maps business, there is a MapQuest that had the brand name, yet failed to create a great mobile app in time. Every company, every brand … Continue reading What’s Your Pivot? »

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All the Content You Generate Is a Marketing Decision

July 11, 2023

Trying to select a favorite Jon Coleman quote is a near impossibility. For over 40 years, our founder has imparted pearls of wisdom to the industry, to our clients, and indeed, to us. So, while picking a favorite may be somewhat akin to picking a favorite child, there is one Jon Coleman-ism that encapsulates much … Continue reading All the Content You Generate Is a Marketing Decision »

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What Makes a Personality Memorable?

June 27, 2023

I listened to a radio station recently with my 19-year-old son in the car. There were two air personalities co-hosting a “Free-for-all” feature during which they played songs that worked within the format but aren’t typically part of the rotation. Two moments that occurred during my quarter-hour of listening stuck out. First, they played two … Continue reading What Makes a Personality Memorable? »

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Will Radio Take Big Swings Like Major League Baseball?

June 20, 2023

Our company has season tickets to the Durham Bulls, the iconic minor league baseball franchise fictionalized in the 1988 box office smash “Bull Durham”. The team, the AAA affiliate of the Tampa Bay Rays, is almost always good. They’ve won the division in three of the past five years, six of the past ten years, … Continue reading Will Radio Take Big Swings Like Major League Baseball? »

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Building strong brands. Developing great content.

Category: Blog

A Podcast is Audio or Video. The Customer Says So.

Should I Be Podcasting on YouTube?

Thank You and (Mostly) Goodbye, All Access

The Value of Brand Nostalgia

Authenticity, the Tony Bennett Way

Think Strategically Like Meghan Trainor Thinks About TikTok

What’s Your Pivot?

All the Content You Generate Is a Marketing Decision

What Makes a Personality Memorable?

Will Radio Take Big Swings Like Major League Baseball?

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