“Hey let’s put that song in rotation, it sounds good on the air.” “I think that morning show benchmark is really gaining traction. My wife and her friends love it.” “The station is sounding too old. It’s probably time to start playing some newer music.” Is this is how your radio station conducts research? Radio … Continue reading How Amazon Uses Research for World Domination
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At the tail end of 2018 and in the first part of 2019, there’s been an interesting wave that seems to be, on a medium-ish scale, sweeping over the radio landscape. A significant number of stations in the US and Canada have flipped to a Soft Adult Contemporary (AC) format that started gaining traction in … Continue reading Radio’s New Softer Side
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Somewhere along the line, anticipation died. It may have been when Heinz started selling ketchup in a plastic container, and you no longer had to excavate your prize from a glass bottle with a knife. It may have been when smartphones reached critical mass, and the answer to every single question in the universe … Continue reading Radio and the Death of Anticipation
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The Athletic, the subscription-only sports website, featured an article titled, “Ben Roethlisberger’s radio show has turned into a must-listen because he’s ‘not afraid to say things’.” For anyone in the radio industry, seeing a connection made between “must-listen” and “radio” is like watching the clouds part and hearing the angels sing. What’s so special about … Continue reading Authenticity: Radio’s Secret Weapon
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Radio loves a good countdown. WMCA-FM in New York was counting down the hottest singles all the way back in the 1950s. Casey Kasem took the countdown format coast-to-coast with the debut of American Top 40 in July 1970 (on just seven stations!) Countdowns have stood the test of time, from syndicated programming to the … Continue reading Our Top 5 Blog Posts of 2018
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Do listeners visit your radio station or podcast for the product or the brand? While you chew on that, let’s visit the story of Palessi. A couple of weeks ago, Payless ShoeSource opened a pop-up boutique store at a former Armani location in Santa Monica. The company invited groups of upscale fashion gurus and social … Continue reading The Palessi Brand Fit Lesson for Radio
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For the second year in a row, I watched marketing guru Seth Godin deliver the keynote address at Internet Summit in Raleigh, North Carolina. As always, Seth offered the attendees various nuggets of knowledge. Things like: Ignore the masses. “Seek out your most viable audience and shun the non-believers.” “Make things better by making better … Continue reading Direct Marketing is Easy. Brand Marketing is Hard.
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Today is Giving Tuesday, a recent addition to the holiday season calendar. It is a day that has become increasingly important for nonprofit organizations to reach their annual fundraising goals. The leading software platform for nonprofits, Network for Good, reports that the number of donors on their platform has grown from 7,000 on the first … Continue reading Our Giving Tuesday Pledge
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Last Tuesday, my colleague Warren Kurtzman blogged about the value of video strategy for radio stations. The effective use of video is one cost-effective way brands can tell their story and reach potential consumers in new, emotional ways. Warren explained in his blog that there are a number of examples from the recent midterm elections … Continue reading Why Elton John Will Make You Cry
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Now that the US midterm elections are—mostly!—behind us, we can look back at some of the marketing techniques candidates and their campaigns used and consider their implications for the radio industry. Fortunately for many of our clients, many of these campaigns continued to recognize the value of radio to engage consumers and target audience segments … Continue reading Can Video Make the Radio Star?
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