Category: Blog

What’s Your Pivot?

July 18, 2023

For every Netflix that adapts from DVDs by mail to streaming, there is a Blockbuster that fails to evolve. For every Google that sees a chance to dominate the online maps business, there is a MapQuest that had the brand name, yet failed to create a great mobile app in time. Every company, every brand … Continue reading What’s Your Pivot? »

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Why You Need to Go to Radiodays North America in 2024

June 13, 2023

I am very fortunate to have frequently traveled to Canada to collaborate with our outstanding clients and other Canadian audio entertainment industry colleagues. For more than a decade, a highlight for me was attending Canadian Music Week and specifically the RadioActive conference that was held in association with CMW each spring. I always loved that … Continue reading Why You Need to Go to Radiodays North America in 2024 »

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What You Can Learn From the NHL’s “Paint The Ice” Events

June 6, 2023

The Seattle Kraken is the newest member of the National Hockey League. Beginning play in 2021, the team is a success by most measures, including selling out each game and making the playoffs in year two. At the conclusion of its season, Kraken season ticket holders and VIP club members are invited to Climate Pledge … Continue reading What You Can Learn From the NHL’s “Paint The Ice” Events »

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Why Your Radio Station or Streaming Channel Must Evolve with Music Tastes

May 23, 2023

One of the most challenging tasks facing the program director of a radio station or streaming channel is determining when the tastes of the target audience are shifting. While there is no easy or singular solution, it helps to understand how tastes evolve. When considering music tastes, let’s look at it from the standpoint of … Continue reading Why Your Radio Station or Streaming Channel Must Evolve with Music Tastes »

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Renting an Electric Vehicle From Hertz: Three Lessons About Marketing Changes to Your Brand

May 16, 2023

  Introducing something new to your audience can be exciting. New features and components can invigorate and grow your brand and activate your target consumer. How you introduce something new, however, is paramount to its potential success. In 2021, Hertz announced it would purchase 100,000 Tesla Model 3s for its fleet in an attempt to … Continue reading Renting an Electric Vehicle From Hertz: Three Lessons About Marketing Changes to Your Brand »

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