On September 26, Twitter announced it would test extending the text limit of a post from 140 to 280 characters. In a blog post Twitter explained, “When people don’t have to cram their thoughts into 140 characters and actually have some room to spare, we see more people tweeting.” Uh-oh. Twitter is even trying to … Continue reading Twitter Tests its Character(s)
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Coleman Insights announced today that Meghan Campbell has joined the media research firm as an associate consultant. The announcement was made by Warren Kurtzman, president at Coleman Insights. “We’re very excited to welcome Meghan to Coleman Insights,” said Kurtzman. “Her years of market research and media industry experience will be a truly valuable asset for … Continue reading Coleman Insights Names Meghan Campbell as Associate Consultant
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Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading How Can Listener Expectations Help Guide My Music Strategy?
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Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading How Do I Ensure A Cohesive Sound?
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Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading What Songs Should Be In My Library Test?
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Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading Who Should Be In My Library Test?
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Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading Every Song You Play Is A Marketing Decision
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I was invited to appear on a panel at a state broadcasters’ convention in Oklahoma recently. The topic—a pretty daunting one—was nothing less than “The Future of Radio.” What advice could I share to help real broadcasters in the American heartland ensure their place in the complicated, competitive new world of media? Not an easy … Continue reading Facing the Future
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This is the fifth and final post in a series about how listeners engage with music across traditional and emerging platforms Shazam, the popular app that tells users the artist and title of just about any song wherever they hear it, is the latest tool raising programmer’s hopes of discovering which new releases will ultimately … Continue reading What You Can and Can’t Learn From Shazam
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Late last month, a post on the Jacobs Media jacoBLOG called “Pyramid Scheme” introduced the idea of an update or makeover of the original Coleman Image Pyramid. It was based on the premise that radio broadcasters are now competing in an infinitely larger media landscape. The Jacobs New Pyramid suggested a different pecking order, with … Continue reading The Great Pyramids of Radio
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