Welcome to the 50th Tuesdays With Coleman blog of 2022 (at Tuesdays With Coleman HQ, we never take a week off! Except at the end of the year. We definitely take that off.) It’s that time when Team TWC churns out Google Analytics, analyzes engagement, reveals the top five blogs of the year, and … Continue reading Top Five Tuesdays With Coleman Blogs of 2022
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For many brands, a key to longevity is the ability to evolve. What works today may not work tomorrow. To that end, much of our research at Coleman Insights relates to helping clients appropriately adapt and innovate by staying in touch with consumer tastes, behaviors, and perceptions. We’re studying music trends, talk/personality content, and distribution … Continue reading Look Before You Leap: Four Brand Evolution Tips
Read more »Sports apparel retailer Lids recently revealed their best-selling NBA gear over the 2022 off-season, and if you believe content is everything, take a good look at this map: You might hypothesize that in states with at least one NBA team, merch sales for one of those teams would sell the most. In several cases that’s … Continue reading The Chicago Bulls and the Value of an Everlasting Brand
Read more »Like many parents my age, I was introduced to MrBeast by my 12-year-old son. Now 16, Teddy still follows everything MrBeast does, watches every video he publishes, and knows the second he’s been at the local mall giving away gift cards to surprised patrons. We ordered his new chocolate bars (with the potential of winning … Continue reading Brand Management Lessons From MrBeast
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Like many companies when the COVID-19 lockdowns began in March 2020, Coleman Insights transitioned to a remote environment. The nearly 7,500 square feet of office space more than 25 of our employees (including those employed by our Integr8 Research “sister” company) had worked out of for years sat unused for months, including the new conference … Continue reading Why Brands Need Research in the New Remote Reality
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Last week, Amazon laid off 150 employees in its Amp division, the app that was marketed, as Amp Vice President John Ciancutti explained, as “a new version of radio.” Amp allows anyone to play DJ with their own live radio show and have access to the Amazon Music library to curate their own playlists. The … Continue reading Three Common Mistakes Made When Launching or Changing a Brand
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Rico Colindres is one of those people in the radio industry who I probably should have met by now. In a recent Teams call, we learned we both grew up in San Francisco, have a mutual admiration for the late KMEL legend Rick Chase, and both worked at stations now owned by iHeartMedia, him at … Continue reading Restaurant to Radio: A Conversation With Rico Colindres
Read more »This has been a tough baseball playoff season for New York Mets fans like me. Our team was expected to compete for a World Series championship, but a disappointing first-round loss to the San Diego Padres left us having to wait until next year…again. One person who will be there no matter which teams make … Continue reading Be Like “The New Voice Of Baseball”
Read more »This past week, we learned legendary marketer Al Ries passed away. Matt Bailey, president of our sister company Integr8 Research, sent an internal email stating simply, “Without his work, we wouldn’t have ours.” How true that is. You can see the influence of Al Ries all over Coleman Insights, including in Tuesdays With Coleman blogs … Continue reading How Al Ries Influenced Coleman Insights
Read more »“It was only one or two meters!!” Whether you’ve experienced poring over data in Media Monitors or visiting Arbitron’s offices in Columbia, Maryland back in the day to hand-sift through diaries (or like me, both), the frustration of radio ratings data inconsistencies is a tale as old as the measurement itself. Generally, ratings tend to … Continue reading Why Did My Radio Station’s Ratings Go Down?
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