Our company has season tickets to the Durham Bulls, the iconic minor league baseball franchise fictionalized in the 1988 box office smash “Bull Durham”. The team, the AAA affiliate of the Tampa Bay Rays, is almost always good. They’ve won the division in three of the past five years, six of the past ten years, … Continue reading Will Radio Take Big Swings Like Major League Baseball?
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I am very fortunate to have frequently traveled to Canada to collaborate with our outstanding clients and other Canadian audio entertainment industry colleagues. For more than a decade, a highlight for me was attending Canadian Music Week and specifically the RadioActive conference that was held in association with CMW each spring. I always loved that … Continue reading Why You Need to Go to Radiodays North America in 2024
Read Full Article »The Seattle Kraken is the newest member of the National Hockey League. Beginning play in 2021, the team is a success by most measures, including selling out each game and making the playoffs in year two. At the conclusion of its season, Kraken season ticket holders and VIP club members are invited to Climate Pledge … Continue reading What You Can Learn From the NHL’s “Paint The Ice” Events
Read Full Article »One of the best feel-good stories of the year originated in one of my favorite places I’ve ever lived and worked, Buffalo, New York. You may recall Buffalo was blitzed with a snowstorm this past Christmastime that was massive even by Buffalo standards. When it was all said and done, the city absorbed 51.9 inches … Continue reading Does Radio Give You Goosebumps?
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One of the most challenging tasks facing the program director of a radio station or streaming channel is determining when the tastes of the target audience are shifting. While there is no easy or singular solution, it helps to understand how tastes evolve. When considering music tastes, let’s look at it from the standpoint of … Continue reading Why Your Radio Station or Streaming Channel Must Evolve with Music Tastes
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Introducing something new to your audience can be exciting. New features and components can invigorate and grow your brand and activate your target consumer. How you introduce something new, however, is paramount to its potential success. In 2021, Hertz announced it would purchase 100,000 Tesla Model 3s for its fleet in an attempt to … Continue reading Renting an Electric Vehicle From Hertz: Three Lessons About Marketing Changes to Your Brand
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If you’re old enough, you were probably watching the Super Bowl on February 1st, 2004. You would have seen Justin Timberlake pull down part of Janet Jackson’s bustier during the halftime show, which revealed her nipple. Because of the controversy, it was the most-searched event in the history of the internet. It was the most … Continue reading Janet Jackson, YouTube, and Serving an Unfilled Need
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In the Coleman Insights presentation “The Urgency of Branding” that Jay Nachlis and I first shared at Morning Show Boot Camp in Chicago last year, one of my favorite points highlights this image on a slide: The classic Bed Bath & Beyond 20% off coupon. We think it demonstrates a classic marketing blunder, putting all … Continue reading The Strategic Reason Why Bed Bath & Beyond Struggled and Failed
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Hetal Patel is the Executive Vice President of SmartAudio Intelligence at iHeartMedia. In a conversation for this week’s Tuesdays With Coleman blog, we discussed her recent talk at the Audio Intelligence Summit, “Podcasting Trends & Mythbusters: What to look forward to in 2023.” That turned into a wide-ranging discussion on generational differences and habits in … Continue reading The Extraordinary Podcasting Opportunity: A Conversation with Hetal Patel
Read Full Article »On the surface, the premise makes sense. To give listeners the most variety, you need to play more songs, right? Wrong. To understand why, let’s explore three factors to consider in image building. If all three are not executed properly, winning the image will be that much more challenging. For this example, we’ll use variety … Continue reading Three Reasons You Don’t Win the Variety Image by How Many Songs You Play
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