Every question and issue does not require a Coleman Insights-level research study. We encourage our clients to conduct smaller-scale surveys to solicit feedback from their consumers. We’ve all seen self-serve questionnaires, hosted on platforms like Google Forms or Survey Monkey, from companies on whose mailing lists you’ve landed. As you might expect, the consistency of … Continue reading A Research Study Is Only as Good as Its Design »

If you’ve seen a Coleman Insights Plan Developer perceptual study, you may recall the term “Cume Conversion Rate.” Put simply, it is the percentage of Cume that a radio station converts into P1 listening. While success can vary based on factors such as the number of stations in a market, our typical Cume Conversion Rate … Continue reading What Is Cume Conversion Rate and Why Is It Important? »

In life, you run across different kinds of rock stars. There are the obvious ones – extroverts, in front of the stage, commanding attention. But there’s another kind of rock star. The one behind the scenes, the kind whose presence could be missed if you’re not looking closely enough. Jennifer Donnelly and Mandy Couch are … Continue reading Introducing the Coleman Insights Music Specialists »