The Subway Branding Challenge

November 2, 2021

As a brand matures, it builds perceptual images. Some of these images are of great benefit to the brand; strong and powerful positive word associations. Inevitably, every brand has at least some negative images as well. In last week’s Tuesdays With Coleman blog, I wrote about Victoria’s Secret. After years of success, the women’s clothing … Continue reading The Subway Branding Challenge »

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The (Not So) Strange World of Strategic Alliances

September 14, 2021

Strategic partnerships are not new. Usually, a strategic alliance between two companies involves two very different businesses. For example, Pottery Barn is not a paint company, and Sherwin-Williams is not a home furnishings store. But the two businesses collaborate on an exclusive line of paints. Customers can coordinate the Sherwin-Williams colors with Pottery Barn furniture, … Continue reading The (Not So) Strange World of Strategic Alliances »

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Signs of Unpredictability

September 7, 2021

This past weekend, my wife and I walked around downtown Raleigh, North Carolina and checked out some local shops. One had a chalkboard easel outside that read, “I’m not going to make good music anymore. – Kanye.” Whether you believe Donda is garbage or a masterpiece is irrelevant. The sign made me laugh, I walked … Continue reading Signs of Unpredictability »

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