Category: Blog

Applying Blue Ocean Strategy to Christian Radio

September 27, 2022

I was certain the first time I met Mike Couchman was a few months ago, at the premier conference for contemporary Christian Radio, Christian Music Broadcasters’ Momentum conference in Orlando. But after listening to my recent appearance on the Sound Off Podcast and hearing about some of my radio stops, Mike recalled that I interviewed … Continue reading Applying Blue Ocean Strategy to Christian Radio »

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Edwin Diaz, Narco, and Being Memorable

September 20, 2022

I’m a baseball fan. But as a lifelong San Francisco Giants loyalist, I don’t care one bit about the New York Mets (much to the chagrin of our president/Mets fan Warren Kurtzman, I’m sure). However, ask me which walk-up or walk-out song any Giants player uses, and I can’t tell you. Not even one. On … Continue reading Edwin Diaz, Narco, and Being Memorable »

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Inclusivity and Local: A Conversation With Scott MacFarlane

September 13, 2022

If you’ve followed coverage of the January 6th Capitol Attack, there’s a good chance you’ve seen Scott MacFarlane. As an investigative reporter for NBC Washington and now as Congressional Correspondent for CBS News, MacFarlane shows up on TV with regularity to provide in-depth detailed reporting. He voraciously ensures his 300,000 Twitter followers are in-the-know and … Continue reading Inclusivity and Local: A Conversation With Scott MacFarlane »

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Kurtis Conner’s Defense of Radio

September 6, 2022

Ask me which three comedians first come to mind, and I’ll say Jerry Seinfeld, Robin Williams, and Steve Martin. Ask my 19-year-old son Lloyd which three comedians first come to mind, and he’ll say Kurtis Conner, Drew Gooden, and Danny Gonzalez. Never heard of them? They’re YouTubers. Kurtis Conner brought his comedy tour to Durham … Continue reading Kurtis Conner’s Defense of Radio »

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The Podcast Analytics Overload

August 30, 2022

Ever thought about how we’re living in the golden age of quite a few things? Not that long ago, Sam Adams was the best craft beer option if you didn’t want a Budweiser or Miller Lite. Today, breweries dot the landscape with a multitude of options ranging from Lagers to Porters to IPAs. We’re certainly … Continue reading The Podcast Analytics Overload »

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Morning Show Boot Camp Is A Treasure

August 23, 2022

When I came up in radio, I worked my way up like so many of you. Weekends to Overnights to Evenings to Afternoon Drive. Music Director to APD to Program Director. In those early days when I was in my early- to mid-20s, I was immensely fortunate to have station leadership that showered me with … Continue reading Morning Show Boot Camp Is A Treasure »

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All Hail the Quiznos Spongmonkeys

August 16, 2022

It’s just been one of those crazy weeks. My new dog Daisy had surgery last week. She can’t keep still and wouldn’t stop biting her stitches after being spayed (earning her the nickname “Crazy Daisy”). Then, my son had abdominal pains, sending us to the always fun emergency room. As awful as the ER is, … Continue reading All Hail the Quiznos Spongmonkeys »

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Starbucks Wants to Get To Know Me

August 9, 2022

As a Starbucks Gold Card member, I’m used to getting periodic customer surveys from the company about my experiences at specific stores on certain dates. Most of the questions are straightforward and related to items that include food quality, store cleanliness, speed of service, and Covid protocols. But there’s a question that has bugged me … Continue reading Starbucks Wants to Get To Know Me »

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Marketing Lessons From the Duracell Bunny

August 2, 2022

I’m guessing, after reading the title, a substantial number of Tuesdays With Coleman readers are saying to themselves, “It’s not the Duracell Bunny, it’s the Energizer Bunny!” You’d be right…and wrong. When I was a teenager, perhaps foretelling my career choice long before I got into research, I once walked around a department store just … Continue reading Marketing Lessons From the Duracell Bunny »

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Rethinking Radio Bonuses

July 26, 2022

Every program director and air talent at a radio station is well-versed in how bonuses work. Get good ratings, you get a bonus. Get bad ratings, you don’t get a bonus (and perhaps get shown the door). There are many reasons why we should rethink the way radio rewards its employees, not the least of … Continue reading Rethinking Radio Bonuses »

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Category: Blog

Applying Blue Ocean Strategy to Christian Radio

Edwin Diaz, Narco, and Being Memorable

Inclusivity and Local: A Conversation With Scott MacFarlane

Kurtis Conner’s Defense of Radio

The Podcast Analytics Overload

Morning Show Boot Camp Is A Treasure

All Hail the Quiznos Spongmonkeys

Starbucks Wants to Get To Know Me

Marketing Lessons From the Duracell Bunny

Rethinking Radio Bonuses

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