The Content Leeway Provided by Brand Building
Scott Van Pelt hosts the midnight edition of Sportscenter on ESPN. But unlike other editions of the show, which are highly ESPN-branded, Van Pelt’s variant is, well…very Scott Van Pelt. When teasing the show, ESPN will use an acronym of his name—SVP. Scott Van Pelt has his own logo, which highlights his distinctively shaped glasses … Continue reading The Content Leeway Provided by Brand Building
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