As you would probably expect, the thing everyone wants to know with every research study is, what are the results and what do they mean? But there’s a saying in the data business that should be considered in the development of any questionnaire: “Garbage in, garbage out.” In short, the quality of the output is … Continue reading Three Best Practices of Questionnaire Development
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No one has a better understanding of your product than you. You can recite music rotations and clock structure and positioning statements better than anyone else. Most of your listeners, however, cannot. It sounds outrageous—inconceivable, even—that there are listeners that still think your station, which hasn’t been called “Lite” for a decade, still plays … Continue reading Why Misattribution is Your Brand’s Enemy
Read Full Article »Jon Gay spent 15 years in radio in programming and on-air positions in Burlington, Vermont, Detroit, and New Orleans. Following a downsizing, he dove full-time into podcasting, starting JAG in Detroit Podcasts in 2018. Today he writes, records, edits, and co-hosts podcasts for clients and offers tips on his own podcast, “The JAG Show.” For … Continue reading What Podcasting and Radio Can Learn From Each Other
Read Full Article »Radio is full of recycled ideas. As a former program director of mine liked to joke, “If you’ve stolen from me, you’ve stolen twice.” You might hear “Battle Of The Sexes” in Minneapolis or Memphis. “The Phrase That Pays” could tempt you in Richmond or Reno. Listeners may laugh along to a version of Elvis … Continue reading Why the Best Content Doesn’t Always Win
Read Full Article »Your podcast’s social media accounts are not perceptual research. Your radio station’s texting account is not perceptual research. Listener feedback at a remote is not perceptual research. Consider how easy it is to formulate an opinion about how your audio brand is doing based on “core” feedback. For this exercise, I’ll include you and your … Continue reading Step Outside Your Core
Read Full Article »I’m obsessed with the Business Wars podcast by Wondery. Each week, the show tells the story of a classic business battle. “Netflix vs. Blockbuster” is phenomenal. “Boeing vs. Airbus” is superb. They’re all great. The latest series is “ESPN vs. Fox Sports,” and once again it delivers. The episodes document the many moments when Fox … Continue reading The Bold Move That Made Fox a Real Network
Read Full Article »In every Plan Developer℠ perceptual study we conduct at Coleman Insights, there are a multitude of ways to get at some of the answers every audio brand wants to know. Why do listeners choose my brand? Why don’t they choose it? How can I use that information to grow? While there is no doubt that … Continue reading The Benefits of a Trendable Study
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On January 25, 2001, Palace Sports & Entertainment announced that Pine Knob Music Theatre would change its name to DTE Energy Music Theatre. Although I had only been programming radio in Detroit for only a year at that point, it didn’t take long to realize this wasn’t a simple sponsorship name change. The reaction among … Continue reading The Pine Knob Branding Lesson
Read Full Article »I follow JetBlue on Facebook, and recently I happened upon a post in which the company touted its partnership with American Airlines. The post was cheerful and positive about its service, as you would expect the tone of most company posts to be. But the comments in that thread, a few of which I’ll share … Continue reading The JetBlue-American Odd Couple
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This week marks a full year since we debuted our CampfireSM Online Discussion Groups, and we have learned a lot through this new platform. For those of you not familiar with Campfire, it is a research tool that enables us to engage with listeners in an online community setting, probing deeply into brand perceptions … Continue reading Six Lessons Learned from One Year of Campfire Online Discussion Groups
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