Blue Ocean Strategy for Podcasting

August 10, 2021

Coleman Insights founder Jon Coleman introduced Blue Ocean Strategy to Tuesdays With Coleman blog readers late last year in “Should Radio Go Back to Normal.” In short, brands that find themselves in heavily competitive crowded market segments are in metaphorical shark-infested, blood-laden waters. Hence, Red Ocean. On the other hand, some brands have established unique … Continue reading Blue Ocean Strategy for Podcasting »

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Beer, Bourbon, and Hummus

July 27, 2021

When visiting family in San Francisco recently, we passed a small corner store, of which there are many in the city. But as we drove towards a particular one, I noticed three words on the front that grabbed me—“Beer, Bourbon, and Hummus.” Riding in the drivers’ seat in a car going around 40 miles an … Continue reading Beer, Bourbon, and Hummus »

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Radio’s Got a Story to Tell

July 20, 2021

Sometimes a radio station changes its name, format, or both. Other times it makes a morning show switch—sometimes the talent leaves voluntarily, in other instances not so much. How do stations usually handle these large-scale changes? On far too many occasions, they move forward in their on-air presentations like it’s “business as usual.” And that … Continue reading Radio’s Got a Story to Tell »

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