Remember when you went to the fair as a kid and there was a booth called “Fool the Guesser?” This eccentric gentleman was tasked with guessing your age (within two years), your weight (within 3 pounds), or the month of your birthday (within two months). If he got the answer wrong, you won a prize. … Continue reading I Can Tell How Healthy Your Brand Is With One Question
Read more »Coleman Insights founder Jon Coleman introduced Blue Ocean Strategy to Tuesdays With Coleman blog readers late last year in “Should Radio Go Back to Normal.” In short, brands that find themselves in heavily competitive crowded market segments are in metaphorical shark-infested, blood-laden waters. Hence, Red Ocean. On the other hand, some brands have established unique … Continue reading Blue Ocean Strategy for Podcasting
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If I didn’t show up at my house until 8 or 9 on Friday night, my wife knew one of two things had taken place at the radio station I was programming. It was either Option A: the sales department turned spots in late, which delayed the traffic department, which delayed the merging of the … Continue reading The Agony of the Specialty Weekend
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When visiting family in San Francisco recently, we passed a small corner store, of which there are many in the city. But as we drove towards a particular one, I noticed three words on the front that grabbed me—“Beer, Bourbon, and Hummus.” Riding in the drivers’ seat in a car going around 40 miles an … Continue reading Beer, Bourbon, and Hummus
Read more »Sometimes a radio station changes its name, format, or both. Other times it makes a morning show switch—sometimes the talent leaves voluntarily, in other instances not so much. How do stations usually handle these large-scale changes? On far too many occasions, they move forward in their on-air presentations like it’s “business as usual.” And that … Continue reading Radio’s Got a Story to Tell
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In an October 2000 interview with Rolling Stone, television producer Gay Rosenthal tells the story about the time he was at lunch with VH1 Executive Vice President Jeff Gaspin and the conversation landed on Milli Vanilli. The two started wondering out loud whatever happened to the massively successful duo that was brought down and disgraced … Continue reading Wanted: Radio’s Music Experts
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As we pass the halfway point of 2021, an analytics review of the first 26 Tuesdays With Coleman blog posts of the year indicate content popularity that was reflective of the times. Four of the five most-read blogs had pandemic-themed undertones. The first blog that covered findings from our annual benchmark study of contemporary music … Continue reading The Five Most-Read Blogs of 2021 (So Far)
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In the early days of McDonald’s, the menu didn’t have chicken, fish, or…heaven forbid…salads. You could get a burger, fries, and a drink. In-N-Out Burger, the beloved Western United States fast food cult brand, was founded less than a decade after Mickey D’s (in 1948) and its offerings today look pretty much the way they … Continue reading The Watering Down of Facebook
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On one randomly selected day last week, I received 15 emails in my Coleman Insights email junk folder that personally addressed me by name. “Hey, Jay…” “Jay, can we meet tomorrow?” “Jay, I saw that your company…” Not much of a prettier picture in my Gmail inbox. When viewed from the desktop, 93 emails in … Continue reading Your Messaging Has Been Blocked
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While millions of people around the world were temporarily or permanently losing their jobs and countless businesses had to close for good last year, my wife’s company was experiencing the largest growth curve in its history. She works in e-commerce. In the first quarter of 2020, Americans spent $154 billion on e-commerce, and this was … Continue reading Seismic Behavioral Changes and Your Brand
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