Ask me what my favorite advertising campaign of all-time is, and I will answer without hesitation: Kmart’s 2013 “Ship My Pants” commercial. Wait Jay, Kmart? That Kmart? The Kmart you ripped apart in a blog on your LinkedIn page in 2016? That’s the one. Three years before that blog, Kmart put a 30-second spot on … Continue reading The Greatest Ad Campaign of All-Time
Read Full Article »English economist John Maynard Keynes once said, “The difficulty lies not so much in developing new ideas as in escaping from old ones.” Many in the baseball world can relate to this quote, as it is a sport notoriously stuck in its ways and slow to change. To many outside its core fans, the game … Continue reading Does Radio Need a Savannah Bananas?
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This week’s Tuesdays With Coleman blog was jointly authored by Coleman Insights president Warren Kurtzman and Alan Burns & Associates founder Alan Burns. Details on a new webinar covering this topic and findings from a recent research project can be found at the end of the blog. As covered in last week’s Tuesdays With Coleman, … Continue reading Personality on Music Stations: New Research on Social FM
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This week’s Tuesdays With Coleman blog was jointly authored by Coleman Insights president Warren Kurtzman and Alan Burns & Associates founder Alan Burns. Details on a new webinar covering this topic and findings from a recent research project can be found at the end of the blog. When you’re a researcher or consultant to radio … Continue reading The Hottest Radio Format Unknown to Most American Broadcasters
Read Full Article »Scott Van Pelt hosts the midnight edition of Sportscenter on ESPN. But unlike other editions of the show, which are highly ESPN-branded, Van Pelt’s variant is, well…very Scott Van Pelt. When teasing the show, ESPN will use an acronym of his name—SVP. Scott Van Pelt has his own logo, which highlights his distinctively shaped glasses … Continue reading The Content Leeway Provided by Brand Building
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Coleman Insights is releasing findings from its Contemporary Music SuperStudy 4 in a three-part blog series, followed by a free webinar on Wednesday May 11th at 2PM EDT/11AM PDT, in which the findings will be covered in greater depth. Details to register for that webinar are below. In last week’s Tuesdays With Coleman blog, Warren … Continue reading How Demographics Impact Contemporary Music Tastes
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Coleman Insights is releasing findings from its Contemporary Music SuperStudy 4 in a three-part blog series, followed by a free webinar on Wednesday, May 11th at 2PM EDT/11AM PDT, in which the findings will be covered in greater depth. Details to register for that webinar are below. Last week we focused on the major finding … Continue reading Pop Reigns Supreme (Again!)
Read Full Article »Coleman Insights is releasing findings from its Contemporary Music SuperStudy 4 in a three-part blog series, followed by a free webinar on Wednesday May 11th at 2PM EDT/11AM PDT, in which the findings will be covered in greater depth. Details to register for that webinar are below. With a little digging, it’s not too hard … Continue reading Time Stands Still (Again) in Contemporary Music SuperStudy 4
Read Full Article »The state of contemporary music is an ongoing topic of conversation among many of Coleman Insights’ clients. Questions about it have become more pressing for our radio clients, as the ratings leaders in many markets are Gold-based music stations targeted at older listeners, perhaps to a greater extent than in the past. In 2022, however, … Continue reading What in the World is Going On With Contemporary Music?
Read Full Article »As you would probably expect, the thing everyone wants to know with every research study is, what are the results and what do they mean? But there’s a saying in the data business that should be considered in the development of any questionnaire: “Garbage in, garbage out.” In short, the quality of the output is … Continue reading Three Best Practices of Questionnaire Development
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