The market segment has been around for decades. One of the brands in this segment was consistently popular but was declining in popularity—in part thanks to a wave of competition—and in large part because it had an age relevance problem. Originally a success with young men, this brand eventually was perceived as a product more … Continue reading The Age Relevance Rebrand
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Over the last couple of years, a new girl in town has caused quite the buzz in the radio industry. Her name is Alexa and chances are if you work in radio, you’ve had (probably way more than one) “How do we handle Alexa on our stations?” conversation. The rationale behind wanting to run smart speaker promos … Continue reading Radio, You’re Obsessing Over Alexa
Read more »When I was music director at K101 in San Francisco in 1996, my program director Casey Keating said something that stuck with me: “The station that wins in the hallways wins on the air.” When I interviewed for my current position at Coleman Insights, I was taken to lunch three times to ensure I wasn’t … Continue reading The Zen of Ted Lasso
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This summer, thousands of people will converge in venues large and small, from coffee shops to (it’s hard to even say after 15 months!) arenas and stadiums to see a concert. It may be Steve Earle in August at the Ryman Auditorium in Nashville, the church of Country music. Or it could be Blues Traveler … Continue reading The Branding of 2021’s Emotional Milestones
Read more »Over the last couple of weeks, we’ve shared some interesting findings about the current state of contemporary music. John Boyne compared this year’s study to the movie Groundhog Day, as some of the results appeared frozen in time. Warren Kurtzman discussed how Pop once again overperformed in this year’s version of the Contemporary Music SuperStudy. … Continue reading Slicing Contemporary Music Tastes by Demographics and Consumption
Read more »Coleman Insights is releasing findings from its Contemporary Music SuperStudy 3 in a three-part blog series, followed by a free webinar on May 13th, in which the findings will be covered in greater depth. Details to register for that webinar are below. In last week’s Tuesdays With Coleman blog, my colleague John Boyne evoked memories … Continue reading Pop Reigns Supreme (Again!) in Contemporary Music SuperStudy 3
Read more »Coleman Insights is releasing findings from its Contemporary Music SuperStudy 3 in a three-part blog series, followed by a free webinar on May 13th, in which the findings will be covered in greater depth. Details to register for that webinar are below. With Contemporary Music SuperStudy 3, we are excited to once again share learnings … Continue reading Time Stands Still in Contemporary Music SuperStudy 3
Read more »A major benefit of the long-term relationships we have with so many audio brands is that we get to look at trends. Lots and lots of trends. By measuring things in a consistent manner year after year and study after study, we get unparalleled insights into how the behaviors, tastes, and perceptions of consumers change … Continue reading Tracking Contemporary Music Trends
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A couple of weeks ago, a nasty stomach bug floored me. I pretty much didn’t get out of bed for a few days. My time in quarantine was spent in the room that has the TV without any bells and whistles. No cable, no satellite, not even streaming. I know, the horror. It does, however, … Continue reading How Quantum Leap Can Accelerate Your Show
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You know a good promotion can drive listening to your radio station. But how can you capture the attention of your consumer when, as Barenaked Ladies sang so poignantly in 1998, “It’s All Been Done”? Although radio contesting is tactical in nature, it can have the benefit of strategic image building if executed correctly. That … Continue reading Using Contesting As Strategic Image Building
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