One could argue that nothing is more important to a company or a product than its brand identity. From logo to tag line, from what colors to use, to what “voice” to portray in messaging, brand identity is the gateway to how consumers perceive your brand—the primary driver that separates successful companies from failures. When … Continue reading Protecting Your Brand Identity
Read Full Article »In South Carolina, Virginia, and my home state of North Carolina, there is a grocery chain called Lowes Foods (started by the son of the founder of Lowe’s Home Improvement). You think your business segment is crowded? Here in the Research Triangle area of North Carolina (Raleigh-Durham-Chapel Hill), the grocery segment has gotten extremely competitive … Continue reading Differentiating Your Brand in a Crowded Segment
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Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One, worked with Coleman Insights in the 90s and was instrumental in the growth of our company. Recently, Pierre and I have had discussions about long-term brand building strategy versus short-term activation tactics. We’ve talked about how favoring short-term strategies over brand building has become … Continue reading The Urgency of Brand Building: A Conversation with Pierre Bouvard
Read Full Article »The new “911” commercial for the Apple Watch 7 series is absolutely amazing. From the outset, you hear audio of three actual calls to 911: a woman whose car has flipped and is upside down in water; a paddle boarder stranded in the middle of the ocean; and a man who fell 21 feet and … Continue reading How to Bring Messaging to Life
Read Full Article »The December release of Being The Ricardos, the new film about Lucille Ball and Desi Arnaz on Amazon Prime Video, spawned new interviews and fresh interest in the marriage and careers of one of Hollywood’s original power couples. You may already know some of the highlights: Lucille Ball was the first woman to run her … Continue reading Brand Lessons from Desi Arnaz, Father of the Rerun
Read Full Article »In the final entry of some of our most-read blogs over the past four years, and the last Tuesdays With Coleman of 2021, we step into a veritable time capsule. 2021’s most-read blog, “Time Stands Still in Contemporary Music SuperStudy 3” by John Boyne, revealed findings from our annual benchmark study of contemporary music tastes. … Continue reading Best of 2021: Time Stands Still in Contemporary Music SuperStudy 3
Read Full Article »As we spend four weeks of December revisiting some of our most-read blogs over the past four years, we find this week’s entry to be remarkably appropriate from a timing standpoint. It is also the most buzzed about Tuesdays With Coleman blog since we started the series. The timing is appropriate because “Should Radio Go … Continue reading Best of 2020: Should Radio Go Back to Normal?
Read Full Article »This week, we continue revisiting four of our most-read blogs, one for each of the four years since we launched our weekly blog series Tuesdays With Coleman. Last week, we highlighted 2018’s “Should I Play That Song On My Radio Station” by Jon Coleman. This week, we fast forward to April 30, 2019 when “Jeopardy James” … Continue reading Best of 2019: Hey Radio! Science Says Surprise Your Listeners
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In late 2017, Coleman Insights introduced Tuesdays With Coleman, a weekly blog series offering tips and insights on branding, content, and research strategy. Using a combination of Google Analytics and reader engagement, we’re spending the next few weeks presenting the most impactful blogs of the past four years by reprinting one blog per year. Many … Continue reading Best of 2018: Should I Play That Song On My Radio Station?
Read Full Article »Tuesdays With Coleman, our blog that offers tips and insights on branding, content, and research strategy, is now four years old. Over the next four weeks, we’ll reprint four blogs (one per year) that made the most impact through industry engagement. This week, we’ll start our celebration of the number four by presenting four of … Continue reading Four Questions to Answer in Audio Brand Perceptual Research
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