Time Stands Still (Again) in Contemporary Music SuperStudy 4

April 26, 2022

Coleman Insights is releasing findings from its Contemporary Music SuperStudy 4 in a three-part blog series, followed by a free webinar on Wednesday May 11th at 2PM EDT/11AM PDT, in which the findings will be covered in greater depth. Details to register for that webinar are below. With a little digging, it’s not too hard … Continue reading Time Stands Still (Again) in Contemporary Music SuperStudy 4 »

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Why Your Spin Counts Don’t Count Anymore (And Why They Never Really Did)

April 20, 2022

When you started your programming career—if you were lucky—you had a mentor who bestowed upon you a way to figure out when your listeners should know a new song and when they were likely getting sick of it. The time-honored benchmarks that you received were your own station’s spin counts. “Don’t test a song in … Continue reading Why Your Spin Counts Don’t Count Anymore (And Why They Never Really Did) »

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What in the World is Going On With Contemporary Music?

April 19, 2022

The state of contemporary music is an ongoing topic of conversation among many of Coleman Insights’ clients. Questions about it have become more pressing for our radio clients, as the ratings leaders in many markets are Gold-based music stations targeted at older listeners, perhaps to a greater extent than in the past. In 2022, however, … Continue reading What in the World is Going On With Contemporary Music? »

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Why Misattribution is Your Brand’s Enemy

April 5, 2022

  No one has a better understanding of your product than you. You can recite music rotations and clock structure and positioning statements better than anyone else. Most of your listeners, however, cannot. It sounds outrageous—inconceivable, even—that there are listeners that still think your station, which hasn’t been called “Lite” for a decade, still plays … Continue reading Why Misattribution is Your Brand’s Enemy »

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What Podcasting and Radio Can Learn From Each Other

March 29, 2022

Jon Gay spent 15 years in radio in programming and on-air positions in Burlington, Vermont, Detroit, and New Orleans. Following a downsizing, he dove full-time into podcasting, starting JAG in Detroit Podcasts in 2018. Today he writes, records, edits, and co-hosts podcasts for clients and offers tips on his own podcast, “The JAG Show.” For … Continue reading What Podcasting and Radio Can Learn From Each Other »

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How The Weeknd Defeated a 61-Year Chart Record (And Why it Matters For How You Use Streaming Data)

March 16, 2022

Chubby Checker’s “The Twist” was always the #1 song of all time, according to Billboard. It first hit #1 on the Hot 100 in September 1960, thanks to a teen-led Twist craze, then reached #1 again in early 1962 when twisting belatedly caught on with celebrities and well-heeled fashionable adults who typically never touched teenybopper … Continue reading How The Weeknd Defeated a 61-Year Chart Record (And Why it Matters For How You Use Streaming Data) »

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Step Outside Your Core

March 15, 2022

Your podcast’s social media accounts are not perceptual research. Your radio station’s texting account is not perceptual research. Listener feedback at a remote is not perceptual research. Consider how easy it is to formulate an opinion about how your audio brand is doing based on “core” feedback. For this exercise, I’ll include you and your … Continue reading Step Outside Your Core »

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