In May, I celebrated 25 years since joining Coleman Insights, providing me with an opportunity to reflect on the last quarter century. When Jon Coleman, one of the smartest—and more importantly, one of the most decent—people I have had the privilege of knowing, offered me the chance to join his company, I was flattered. Sure, … Continue reading Reflections on 25 Years With Coleman Insights
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Do you consider yourself intelligent, imaginative or creative? Is creativity important in how you manage, develop or execute your audio product or offerings? The answer is obviously yes, but have you considered what creativity means and how to maximize yours and your organization’s creativity? Here’s how Scott Barry Kaufman, author of Transcend: The New Science … Continue reading Intelligence, Imagination and Creativity
Read more »As a busy mom with two boys, I am always on the lookout for brands that simplify my life. The ones that earn my business generally have simple, direct messages that get to the heart of the matter and don’t leave me guessing. Over the past few years, there have been some shake-ups in long-standing … Continue reading Time to Reframe Audio Brands
Read more »Brands around the world have been feverishly trying to figure out how to pivot during the age of COVID-19. How should we change our offerings? What tone of voice should we use? How should it look? Enter the master of the moment, Taylor Swift. Swift’s transition from Country darling to Pop superstar is well documented. … Continue reading Taylor Swift’s Brilliant Coronavirus Pivot
Read more »They charged me for bags. My flight wasn’t on time. They lost my bags. That change fee was ridiculous. There’s no leg room. The morning show isn’t funny. They talk too much. They play the same songs over and over. Whether you’re talking about airlines or radio stations, negative images are part of doing business. … Continue reading How to Change Negative Brand Images Into Positives
Read more »Coleman Insights rarely comments on politics, but today we are going to dissect a current political strategy. The goal is to think about how it might fit into our thinking about programming and marketing initiatives executed by radio stations. Recently Vice President Joe Biden outlined an economic proposal that will serve as a basis of … Continue reading What Radio Can Learn From Political Strategy
Read more »You probably know by now that Ford just relaunched its heritage Bronco brand for 2021 to rave reviews. When you hear the name Ford Bronco, some of us likely think of the full-sized, white getaway vehicle used by “The Juice” more than 25 years ago. Those more familiar with the brand may recall the adventurous … Continue reading What Radio Can Learn From the Ford Bronco Relaunch and its New Brand Story
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Last Wednesday, our friends and frequent collaborators at Jacobs Media Strategies referenced Coleman Insights’ Image PyramidSM in an excellent blog post. The post raised questions about the role of Community imagery for radio brands and the impact the COVID-19 pandemic and the social justice movement may have on that role. The Image Pyramid is a … Continue reading Is The Image Pyramid Evolving?
Read more »How many times have you thought, “If we just had more money to spend on marketing, it would solve our problems”? While marketing will probably never solve all your problems, in many cases (provided the brand/product/appeal are properly aligned) the right marketing can work wonders. We’ve recommended marketing campaigns as part of strategic research plans … Continue reading Using Inbound Marketing To Build Brand Equity
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The following blog was written this past February and was originally scheduled for publication in March. After COVID-19 hit, our Tuesdays With Coleman blogs shifted to content focused on the crisis. When most stores were forced to close due to the pandemic, I wondered if this blog would come across as insensitive and untimely. Ultimately … Continue reading The Line Extension Trap
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