All the way back on March 17th, we tweeted about a new billboard campaign our client in Edmonton, K-97, launched: Since then, brand after brand is getting in on the action. This includes Coca-Cola putting some distance in their logo for their Times Square billboard: Miss Chiquita is missing from the banana brand’s iconic logo: … Continue reading The Marketing of Social Distancing
Read more »A logical approach to programming strategy during just about any time other than the present would likely suggest that playing Christmas music in March would be a pretty dopey idea. But if one were to adopt an Outside Thinking philosophy–considering your brand from the viewpoint of your consumer–it may not be quite as nutty as … Continue reading Christmas in the Time of Corona
Read more »As the world has turned upside down for the foreseeable future, the team at Coleman Insights has been engaged in conversations with our clients about how to navigate the new landscape. We recognize the ability of radio stations and other audio-based media to shine in moments of crisis, and there are already numerous examples of … Continue reading How to Connect With Your Audience in a Crisis
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What a difference a few weeks, days and hours makes. Before the travel bans, before sports and concerts cancelled and before schools closed, I paid a visit to Syracuse University for my college radio station’s 35th annual reunion. I returned from that trip just nine days ago. The keynote of the WJPZ Alumni Banquet featured … Continue reading Interview With Brent Axe: Coronavirus and the POKE Scale
Read more »My favorite marketing book of all-time is “Focus: The Future of Your Company Depends on It” by strategist Al Ries, and one of the most important lessons in the book involves one simple question. What’s your word? Consumers make product decisions on words, not visuals. When you look at or think about products, you don’t … Continue reading What’s Your Word?
Read more »The North American sports landscape is littered with failed launches of major leagues to compete with the established players. In basketball, the ABA collapsed, and four remaining viable franchises joined the NBA in 1976. A similar thing happened in hockey three years later when the WHA failed in its effort to take on the NHL. … Continue reading Outside Thinking Gives the XFL a Better Chance to Succeed
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Last Tuesday evening, my colleague Sam Milkman and I had the pleasure and privilege of presenting our findings from a recent study to a room full of Country industry folks—performers, agents, publishers, reporters, etc.—several stories above the streets of Nashville. I’m admittedly bad at estimating numbers of people in a room, but I counted a … Continue reading Changing the Country Radio Conversation
Read more »When the HQ Trivia app was released in the summer of 2017, it was an instant sensation. It was #1 on Time’s 10 Top Apps of 2017. Partnerships with brands including Nike, Google and Warner Brothers brought in millions in revenue. The popularity of HQ influenced internal discussions about what lessons radio shows could learn … Continue reading Three Reasons Why the HQ Trivia App Failed
Read more »It’s an easy trap to fall into. And it happens in politics, radio and brand marketing. We market ourselves and our products under the assumption that people make rational decisions based on key issues or features that we recognize as being important to the majority. A politician may say “I support border protection, gun control … Continue reading Be the Fan Favorite
Read more »“Start with the customer experience and work backwards.” That’s what Steve Jobs says 1:55 into this video from 1997 in response to an audience member who was questioning Jobs’ strategic direction. It’s an example of Outside Thinking–seeing your product from the viewpoint of your customers. In the video, Jobs goes on to give an example … Continue reading Start With the Customer and Work Backwards
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