Michael O’Shea is the President and General Manager of Sonoma Media Group in Santa Rosa, California. Many years ago, he told me something about how radio stations attempt to impact ratings that has stuck with me to this day. I’ll paraphrase a bit. There are two numbers in the ratings share of every station—the number … Continue reading How to Move the Ratings Needle
Read Full Article »With the United States roughly six months away from its next presidential election, how similar or different are the most popular contemporary titles among the fans of the two major parties’ presumed nominees? In two words, the answer is “very different.” In our final blog on the findings of Contemporary Music SuperStudy 2, we delve … Continue reading The Musical Divide Between Trump and Biden Supporters
Read Full Article »Below is a reprint of Richard Sands’ interview with Executive Vice President/Senior Consultant John Boyne in the May 14th edition of the weekly Alternative music newsletter The Sands Report, now celebrating its 18th anniversary! JOHN, GOOD TO HAVE YOU BACK. HOW ABOUT A REFRESHER FOR THOSE WHO DON’T KNOW COLEMAN? We’re a media research firm … Continue reading Alt Music Fares Only So-So In New Music Study
Read Full Article »Over the last couple of weeks, we’ve learned quite a bit about the current state of contemporary music. Among many other findings, this year’s study of the current tastes of 1,000 12- to 54-year-olds across the United States and Canada has indicated a rise in the appeal of Country, a slightly older lean to the … Continue reading How Platform Choice Impacts Contemporary Music Tastes
Read Full Article »Last week, we shared some of the major findings of Contemporary Music SuperStudy 2—our second annual test of the past year’s biggest songs in streaming, sales and radio airplay, conducted with 1,000 people between the ages of 12 and 54 across the United States and Canada. These initial findings include that Pop is the best-testing … Continue reading Contemporary Music Trends: Country Is Up
Read Full Article »A year ago, we were delighted to share the results of the Contemporary Music SuperStudy, a groundbreaking study of music tastes. Now, we are just as excited to come back to you with findings from this year’s version of that research, Contemporary Music SuperStudy 2. Mirroring the structure of the original study, Contemporary Music SuperStudy … Continue reading The Lay of the Land of Contemporary Music Tastes
Read Full Article »While most students are out of school as the fight against COVID-19 continues, my Coleman Insights colleagues and I are preparing a report card. On Thursday, we will release the results of our Contemporary Music SuperStudy 2, a test of the most-consumed songs in 2019 conducted with 1,000 respondents across the United States and Canada. … Continue reading Contemporary Music’s Report Card
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I grew up in Island Park, New York, a very small island town in one of the bays off Long Island’s south shore. When Superstorm Sandy struck the Northeast in the fall of 2012, my little hometown—where my parents still live in the home they raised my sister and I in—was devastated. Looking back, I … Continue reading COVID-19 Lessons from Superstorm Sandy
Read Full Article »Ever feel like you’re chasing formats? Sometimes you hear about radio stations that change formats after trying one for a year or two, or even after just a few months. You may know of stations that have flipped formats multiple times in a calendar year. Maybe this time the lucky number will come up. One … Continue reading Flippant About Formats
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All the way back on March 17th, we tweeted about a new billboard campaign our client in Edmonton, K-97, launched: Since then, brand after brand is getting in on the action. This includes Coca-Cola putting some distance in their logo for their Times Square billboard: Miss Chiquita is missing from the banana brand’s iconic logo: … Continue reading The Marketing of Social Distancing
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