When the HQ Trivia app was released in the summer of 2017, it was an instant sensation. It was #1 on Time’s 10 Top Apps of 2017. Partnerships with brands including Nike, Google and Warner Brothers brought in millions in revenue. The popularity of HQ influenced internal discussions about what lessons radio shows could learn … Continue reading Three Reasons Why the HQ Trivia App Failed
Read more »It’s an easy trap to fall into. And it happens in politics, radio and brand marketing. We market ourselves and our products under the assumption that people make rational decisions based on key issues or features that we recognize as being important to the majority. A politician may say “I support border protection, gun control … Continue reading Be the Fan Favorite
Read more »“Start with the customer experience and work backwards.” That’s what Steve Jobs says 1:55 into this video from 1997 in response to an audience member who was questioning Jobs’ strategic direction. It’s an example of Outside Thinking–seeing your product from the viewpoint of your customers. In the video, Jobs goes on to give an example … Continue reading Start With the Customer and Work Backwards
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In business, you are either the disrupter or the one being disrupted. It may not be happening now, but eventually, someone will try to build a better mousetrap in your industry. At one time, Raleighwood Cinema Grill in Raleigh, North Carolina was a disrupter. When it opened in the mid-1990s, with few exceptions, movie theaters … Continue reading Disruption, Adaptation and Surrender
Read more »We consider ourselves fortunate to work with some of the most strategic minds in the audio entertainment space. But even the most seasoned strategists fall into the trap of what we call “Inside Thinking”—when you get too close to the product for your own good and are unable to see it through the lens of … Continue reading The Seven Deadly Sins of (Non) Strategic Thinking
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I was driving my 13-year-old son Teddy to school about a month ago and listening to the morning show on one of our local radio stations. Out of nowhere, he turned to me and said, “Let’s call the station.” Turns out he was interested in requesting a song and seeing if there was a contest … Continue reading Nobody Home on the Request Line
Read more »As you listen to songs on Spotify, it learns your behavior and makes recommendations. Up to six Daily Mixes include your regular listens and Spotify’s suggestions. “Discover Weekly” and “Release Radar” list songs and new releases based on your listening habits. Radio stations, meanwhile, program to the masses—a curated blend of songs chosen for…a lot … Continue reading Programming Radio to the Masses in a Personalized World
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A common theme in this blog is how brands should learn as much as possible about what its consumers expect from them and—if those expectations are in line with what those consumers want—deliver on those expectations as often as possible. I like to think that we’ve done that since launching Tuesdays With Coleman more than … Continue reading Doing Well by Doing Good
Read more »For many personalities, features are integral elements of their shows. In radio, think “Phone Taps”. “War of the Roses”. “Second Date Update”. The right features can turn your radio show into appointment listening and come with PPM benefits, but there are perceptual benefits as well. Features can be used as a way to accelerate brand … Continue reading Three Reasons The Kelly Clarkson Show Is a Hit
Read more »I’m conflicted. On the one hand, the version of a meme that popped up on my Facebook feed over the weekend is easily my favorite, which says about a song request, “I’ll see what I can do.” Unsurprisingly, many of my radio friends liked the post because, like me, they’ve lived the post. I can’t … Continue reading Confessions of “I’ll See What I Can Do”
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