Category: Blog

The Lay of the Land of Contemporary Music Tastes

April 28, 2020

A year ago, we were delighted to share the results of the Contemporary Music SuperStudy, a groundbreaking study of music tastes. Now, we are just as excited to come back to you with findings from this year’s version of that research, Contemporary Music SuperStudy 2. Mirroring the structure of the original study, Contemporary Music SuperStudy … Continue reading The Lay of the Land of Contemporary Music Tastes »

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Interview With Brent Axe: Coronavirus and the POKE Scale

March 17, 2020

What a difference a few weeks, days and hours makes. Before the travel bans, before sports and concerts cancelled and before schools closed, I paid a visit to Syracuse University for my college radio station’s 35th annual reunion. I returned from that trip just nine days ago. The keynote of the WJPZ Alumni Banquet featured … Continue reading Interview With Brent Axe: Coronavirus and the POKE Scale »

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What’s Your Word?

March 10, 2020

My favorite marketing book of all-time is “Focus: The Future of Your Company Depends on It” by strategist Al Ries, and one of the most important lessons in the book involves one simple question. What’s your word? Consumers make product decisions on words, not visuals. When you look at or think about products, you don’t … Continue reading What’s Your Word? »

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