“Be memorable.” Easier said than done, being memorable is one the greatest brand challenges there is. But, it could be argued, being memorable is quite literally the most important thing to your brand. There are so many burger joints these days in my city, it’s hard to keep track. But when I want a really … Continue reading The Magic of Memorable
Read Full Article »On October 10, 2017, we started our Tuesdays With Coleman blog series as a way to share branding, content and research strategy. Last week’s entry, “Seven Solutions for the Podcasting Brand Challenge,” was the final of three consecutive blogs about podcasting, centered around the increasingly popular Podcast Movement conference in Orlando. It was also our … Continue reading 10 Quotes from 100 Blogs
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If you read the last two installments of Tuesdays With Coleman, you are aware of the brand-building challenges that exist in the podcasting space. Two weeks ago, I wrote about how Joe Rogan is the biggest brand in podcasting, but that only 14% of monthly podcast listeners are aware of him on an unaided basis. … Continue reading Seven Solutions for the Podcasting Brand Challenge
Read Full Article »Last week, I wrote about one of our findings from a podcast research study we recently fielded with a nationally-representative sample of 1,000 18- to 64-year-old American monthly podcast listeners. The headline referred to how Joe Rogan is the biggest brand in podcasting, as The Joe Rogan Experience enjoys a level of Unaided Awareness that … Continue reading The Podcasting Brand Challenge, Part 2
Read Full Article »Yesterday you may have seen news coverage of our podcast research data about the Unaided Awareness levels of the leading podcast brands. Our press release covered the “sexy” part of our findings, specifically that Joe Rogan has the biggest brand in podcasting. The less sexy, but far more important aspect of our findings pertains to … Continue reading Joe Rogan and the Podcasting Brand Challenge
Read Full Article »Netflix just dropped the new season of Jerry Seinfeld’s Comedians in Cars Getting Coffee on July 19th. Each episode of the show features Seinfeld selecting a vintage car, then driving a fellow comic in that car to get coffee for a very casual interview/conversation. Episode One of the new season features Eddie Murphy, and that … Continue reading Lack of Focus = Lack of Greatness
Read Full Article »In the course of our research, we sometimes encounter brands that are experiencing a lack of balance. For example, a station will have what looks like a strong brand—it’s known for being “the Rock station” or “the Oldies station” or “the Old School station,” whatever its Base Music Position might be. Its music images—that is, … Continue reading When Radio Stations Underperform Their Images
Read Full Article »Does your brand use jingles? They’ve certainly become harder to find. Listen to commercial breaks on TV or radio. Whereas advertisers once deployed jingles en masse, it’s more challenging to find a commercial that uses a good old-fashioned jingle. We sometimes hear from those in charge of brands that jingles are played out, or that … Continue reading The Case for Jingles
Read Full Article »One of my favorite Facebook features is Memories, which allows me to start most days with reminders of life events I shared in years past. A few weeks ago, I woke up to reminders of a great business trip I took across Canada ten years ago. On that trip, my colleague John Boyne and I … Continue reading Preparing for Daily Radio Ratings
Read Full Article »Like you, a lot of us listened to the last few days of WPLJ and Mix 107.3 and marveled at the emotional impact of those farewells. And as the Nielsen PPM data shows, listening levels for WPLJ/New York rose from a 2.5 share in April to a 3.1 in May (its final full monthly), its … Continue reading What If Your Radio Station Lived Like It Was Dying?
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