Tuesdays With Coleman Blog | Coleman Insights

How to Use Shazam, Streaming, Sales, and Callout in Radio Programming

November 5, 2020

Richard Sands, author and publisher of Alternative newsletter The Sands Report, featured Integr8 Research President Matt Bailey in the October 29 and November 5 editions. Matt covers strategy that applies to multiple contemporary formats, including Alternative, CHR, Hip Hop/R&B, and Country. The interviews are reprinted with permission. Matt…tell me about yourself. Do you have a … Continue reading How to Use Shazam, Streaming, Sales, and Callout in Radio Programming »

Read Full Article »

Apple, Spotify, SiriusXM, and the Great Content Rush

November 3, 2020

The Coleman Insights team loves to bat provocative or thought-provoking topics around just for fun. We used to do it with regularity at lunch, but in pandemic times we’re relegated to GoToMeeting and email. One such email was circulated on September 16th which took note of the new “Apple One” subscription plan that had just … Continue reading Apple, Spotify, SiriusXM, and the Great Content Rush »

Read Full Article »

Content Is King…Except When It’s Not

October 27, 2020

You likely heard last week’s story about Quibi’s decision to shut down later this year. Quibi is a streaming service focused on short-form video content to be consumed on mobile devices. It launched in April after 18 months of build-up, as founder Jeffrey Katzenberg and CEO Meg Whitman successfully raised $1.75 billion from investors and … Continue reading Content Is King…Except When It’s Not »

Read Full Article »

Are Debates Better Seen or Heard?

October 20, 2020

It’s debate season!!! Where presidential and vice-presidential candidates face off in a public forum! Issues! Moderators! More back-and-forth neck action than a tennis match! I love a good debate. I was captain of the debate team in high school (no, no one is surprised by that). My first solid memories of politics are from the … Continue reading Are Debates Better Seen or Heard? »

Read Full Article »

The Ongoing Tension Between Brand and Content

October 13, 2020

This week’s blog features international intrigue, from Brazil to Japan to Lebanon. It also involves alleged financial crimes totaling in the tens of millions of dollars. The story I’ll describe even includes smuggling a fugitive in an audio equipment box aboard a private plane in a daring overnight escape. Do I have you hooked yet? … Continue reading The Ongoing Tension Between Brand and Content »

Read Full Article »

Who is the New Voice for Talk Radio?

October 6, 2020

With everything going on in the world, you would think it’s a great time for Talk Radio. Politics, the U.S. Supreme Court, public health, economics–it has all taken center stage, dominating our conversations. Try talking to one of your friends without mentioning the pandemic. It’s almost impossible. Is this an amazing time for talk? Or … Continue reading Who is the New Voice for Talk Radio? »

Read Full Article »

The Everlasting Effects of a Roof-Raising Brand

September 29, 2020

In the world of brand building, never forget that perceptions associated with your brand can last a long time. A very long, long time. There are a great many positives that can result from remaining consistent in your brand building initiatives. For example, the longer you use the same logo and repeat the same core … Continue reading The Everlasting Effects of a Roof-Raising Brand »

Read Full Article »

How the National Anthem Strengthened a Brand

September 22, 2020

Coleman Insights President Warren Kurtzman recently circulated an email with a piece of audio attached. In the clip, a man named Steve called in to Chicago’s Classic Rock station 97.1 The Drive and left a voicemail that said, “You guys are doing such a great job, I just had to call.” Everyone has time to … Continue reading How the National Anthem Strengthened a Brand »

Read Full Article »

Brand Like Your Life or (Liquid) Death Depends on It

September 15, 2020

You are always thinking of ways to get more listeners. How to best promote your talent. Which contests to run. How to make your brand “sticky”. We often see in our research that sticky brands–brands that do memorable things and become top of mind for those attributes–are more likely to grow their audience. You can … Continue reading Brand Like Your Life or (Liquid) Death Depends on It »

Read Full Article »

Early Observations of Apple Music Radio

September 8, 2020

As many of you may already know, Apple Music revamped its live global radio offerings three weeks ago. Its flagship station Beats 1 was renamed Apple Music 1, and it debuted two new stations: Apple Music Hits and Apple Music Country. In her recent column, “Spotify and Apple Music Disagree on the Future of Radio. … Continue reading Early Observations of Apple Music Radio »

Read Full Article »

How to Use Shazam, Streaming, Sales, and Callout in Radio Programming

Apple, Spotify, SiriusXM, and the Great Content Rush

Content Is King…Except When It’s Not

Are Debates Better Seen or Heard?

The Ongoing Tension Between Brand and Content

Who is the New Voice for Talk Radio?

The Everlasting Effects of a Roof-Raising Brand

How the National Anthem Strengthened a Brand

Brand Like Your Life or (Liquid) Death Depends on It

Early Observations of Apple Music Radio

Quick Links

Contact Us